Darlene Rodriguez Email & Phone Number

Fort Lauderdale, Fl, Us

Miami, Florida, United States

• Launching and leading a newly created merchandising division that generates millions of dollars in revenue and creates new business opportunities.• Serving as a member of the senior leadership team and defining the strategic direction for merchandising and synchronization initiatives.• Executing process improvements to streamline operations, sales, and marketing processes.• Growing synchronization revenue 25% YoY in 4 consecutive years through developing strategic merchandising… Show more • Launching and leading a newly created merchandising division that generates millions of dollars in revenue and creates new business opportunities.• Serving as a member of the senior leadership team and defining the strategic direction for merchandising and synchronization initiatives.• Executing process improvements to streamline operations, sales, and marketing processes.• Growing synchronization revenue 25% YoY in 4 consecutive years through developing strategic merchandising and synchronization plans with internal label managers, as well as artists and managers.• Closing deals with top Fortune 500 companies, including film studios, ad agencies, brand marketers and game developers.• Identifying and capitalizing on 360 lucrative business opportunities through chairing numerous multidivisional initiatives with regional affiliates.• Collaborating with manufacturing vendors to develop merchandising strategies and product lines for Sony Latin artists.• Serving as a member of an employee resources group called SOMOS, and promoting awareness of and acting as an advocate for Hispanic and Latinx populations.• Coordinating the first-ever Latin edition of “Live in the Vineyard,” featuring almost 20 Latin artists, which advanced diversity in the music industry and increased awareness of Latin music. Show less

Miami/Fort Lauderdale Area

• Negotiated and managed multiple global contracts in the millions, which significantly boosted revenue generation.• Created professional development opportunities for employees and trained and mentored team members.• Built a culture of accountability to enhance team performance.• Analyzed financial and performance data to develop quarterly and annual sales budgets, as well as identify areas of improvement and new business opportunities.• Planned and launched the first live show… Show more • Negotiated and managed multiple global contracts in the millions, which significantly boosted revenue generation.• Created professional development opportunities for employees and trained and mentored team members.• Built a culture of accountability to enhance team performance.• Analyzed financial and performance data to develop quarterly and annual sales budgets, as well as identify areas of improvement and new business opportunities.• Planned and launched the first live show and exhibition in Latin America to strengthen brand presence and market positioning. Show less

Miami, Fl

• Increased revenue 30% within the first year as department head and exceeded regional annual sales targets 3 consecutive years through developing “one voice” initiatives that improved collaboration across all revenue generating divisions.• Provided oversight and ongoing training for a team of 18 employees and hiring new licensing agents.• Built and continuously grew a network of valuable industry connections through hosting summits for potential partners in Latin America.•… Show more • Increased revenue 30% within the first year as department head and exceeded regional annual sales targets 3 consecutive years through developing “one voice” initiatives that improved collaboration across all revenue generating divisions.• Provided oversight and ongoing training for a team of 18 employees and hiring new licensing agents.• Built and continuously grew a network of valuable industry connections through hosting summits for potential partners in Latin America.• Cultivated a positive team culture, enhanced employee engagement, and encouraged company-wide accountability to maximize internal capabilities and optimize performance. Show less

Miami, Florida, United States

• Created and targeted new strategic partnerships to expand awareness for all company brands and support network marketing priorities.• Developed product integration and product placement packages for local MTV and Nickelodeon productions.• Generated continuous incremental revenue for the Consumer Products division through creating 360 strategic initiatives and brand solutions for MTV and Nickelodeon’s existing partners and new prospects.• Built and maintained valuable relationships… Show more • Created and targeted new strategic partnerships to expand awareness for all company brands and support network marketing priorities.• Developed product integration and product placement packages for local MTV and Nickelodeon productions.• Generated continuous incremental revenue for the Consumer Products division through creating 360 strategic initiatives and brand solutions for MTV and Nickelodeon’s existing partners and new prospects.• Built and maintained valuable relationships with key stakeholders and decision-makers in the entertainment industry. Show less

Miami, Florida, United States

• Developed new business areas, including entertainment/recreation and publishing, capitalized on opportunities to build pan-regional consumer product programs, managed agent relationships, collaborated with legal personnel to create and oversee anti-piracy campaigns, and executed strategies to maximize each brand’s potential through integration of free to air partners, local channels, consumer products, marketing, and retail initiatives.

Weston, Florida, United States

• Responsible for managing the international licensing division, establishing a network of licensing agents throughout Latin America, creating a company-wide plan to offer children’s TV programming to broadcasters in Europe and Latin America for Televisa Internacional, and identifying new contacts to grow licensing business.

Burbank, California, United States

• Secured $12 Million annually in new and renewing business, negotiated pan-regional proposals and contracts, managed a network of licensing agents in Latin America and the local office, and reduced costs through effective resource management and execution of special projects.

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General

B.S., Business Administration