Darlene Tobin Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Greater Atlanta Area

Greater Atlanta Area

Greater Atlanta Area

Co-founder and Officer of the P&G Alumni Network - Atlanta Chapter. Working with a small group of dedicated Atlanta area alumni, we design and implement quarterly programs that promote networking and deliver professional education opportunities. Using social media, digital marketing channels, and targeted research, we are growing our Atlanta network steadily and have significantly exceeded our participation goals.

Atlanta, Ga

Communiqué USA is a marketing firm and lifeline for over-burdened corporate marketing and media teams. As a Mar/Comm Project Manager, I provide a broad range of marketing, media, and communications support to Communiqué USA clients. Responsibilities include the development of marketing programs and media strategies, management of cross-organizational, integrated marketing strategies, coordination of communications projects with vendors, agencies, and contractors, and writing and editing support for internal and external communications pieces. Clients include Chick-fil-A and Georgia Power.

Atlanta, Ga

Work with Director of Alumni Association to launch and maintain the P&G Alumni Network global website content and design.

Atlanta

Provide pro-bono marketing and communication services to non-profits, charities and educational institutions.

Bryn Mawr, Pa

Successfully assisted the Marketing & Communications Director with school's web-site content and social media campaigns directed to the parent population and the community.

Toronto, Canada Area

• Effectively managed strategy, planning, and buying of $100M+ corporate media budget at multiple North American advertising agencies and with an internal team. • Kept annual increase significantly below market levels, negotiated media contracts and bartered soap operas with national networks. • Provided consultation to brand organization on individual plans and strategies.• Designed and analyzed media research leading to innovative, cost-effective, and value added negotiation strategies.• Designed and led brand management training sessions.

Greater Boston Area

Marketing Manager for a disk-based software-tutorial start-up. Responsible for everything from front office operations to packaging and advertising.

Toronto, Canada Area

• Actively engaged in TV, radio, outdoor and print advertising placement, reconciliation, billing and changes in estimates as well as assisted in the negotiation of all media contracts and pricing.• Assisted senior managers in the negotiation of all media contracts.• Clients included the Milk Board of Ontario, Canadian Imperial Bank of Commerce, and the Toronto Zoo.