OVERVIEW // There is a lot of ‘noise’ out there in the media with everyone trying to get noticed. Historically it was all about the offering and the ‘big sell’, now it’s about the user experience and most importantly relationship to brand. Finding the essence of each company’s message and indeed story helps the audience identify deeper, whether it’s a product or service. The challenge is that trends change and audiences aren’t always loyal. This is where I come in, I really identify the ‘treasure’ within each organisation, develop and create the path or campaign, to make it relevant again.EXPLORATION // Each brand has something unique to communicate and it’s from here, I start the exploratory process, looking for the USP in a client’s product of service and build the storyline that reflects. Often I’ll use an innovative workshop with colleagues, to really explore what makes a difference from the competitors and what drives audience to the brand. CREATION // Once we are clear on the storyline and offering, I then create that all important proposition! It’s about setting out the marketing plan from the start and knowing what elements will be required for the launch and roll-out. The brand may need a descriptor to clarify its purpose and how it will be implemented across all mediums of communication.IMPLEMENTATION // Good movies are made by teams of professionals that come together to make exceptional work and with an extensive network of trusted people, it’s a principle I subscribe to. Working closely with colleagues whether they be marketers, specialist designers, videographers, social media experts or even change managers, I act as the director throughout, ensuring the communication is ‘on brand’ and reflective of the storyline we’ve created.Specialties: Innovation and Brand Consultancy, Brand Development, Concepts, Video Direction.