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I’m a Strategic, visionary, and high-achieving Marketing Director, Marketing with a wealth of experience in managing the execution of strategic sales and marketing programs, including product launches, trade shows, and channel development events. Adept at providing organizational value by consistently overachieving sales revenue goals and leading the thorough execution of high-value sales initiatives with diverse teams. Sought-after for experience in the development, coaching, and leadership of teams across multiple regions, transforming them from underperforming teams to high-performing teams with the ability to plunge the organization into new levels of sales growth.As the Director of Marketing at Trakref, I was responsible for contributing to the company’s growth by leveraging paid and organic channels, including but not limited to paid search, display, social, and SEO. I was tasked with brainstorming and creating a variety of engaging content with clear calls to action for all channels, including website content, blogs, infographics, articles, emails, and more.I have excellent communication (oral and written) skill, analytical thinking/problem solving, detailed-oriented/high level of accuracy, consultative and facilitation, and the ability to quickly adapt to organizational change and execute programs precisely.🌟 Career Highlights 🌟 •Aligned the organization for growth by planning and executing the first-ever company conference for Partners/Customers and receiving an NPS of 90% for the event.•Mounted strategies to aid enterprise customers in increasing their traffic by 35% with SEO organic strategies and ensuring the utilization of Championed strategic sourcing program to rebrand player loyalty program on a local and national scale in close collaboration with the corporate marketing department.•Achieved measurable outcomes by receiving recognition as Marketing Manager of the Quarter for my efforts in hosting a Real Estate conference with more than 400 attendees.Industry Knowledge • Sales & Business Development • Strategic Analysis & Tactical Execution • Team Leadership, Mentoring, & Coaching • Marketing Strategy • Continuous Process Improvement • Business Development & Generation • Customer Service Management • Vendor Management & Relations • Industry Trends & Market ResearchPlease contact me darling@darlingjimenez.com or call me at (C) 347-326-3931 for consultation or opportunities.
Leading Results, Inc
View- Website:
- leadingresults.com
- Employees:
- 2
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President And PartnerLeading Results, IncCharlotte, Nc, Us
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Ceo And FounderLuna Creative Marketing Nov 2023 - Present -
Marketing DirectorAlonso & Alonso Attorneys At Law, Pllc Jan 2023 - Nov 2023San Antonio, Texas, UsAs the former Director of Marketing, I played a pivotal role in driving our B2C lead-generation marketing strategy, significantly contributing to sales growth and brand awareness. My key strengths include:🔍 Analytical Expertise: I excel in collecting and analyzing marketing data, utilizing insights to enhance Marketing Qualified Lead generation.🌐 Diverse Marketing Strategies: I crafted and executed multi-platform marketing strategies, continually assessing campaign effectiveness through in-depth analytics.📈 Targeted Market Focus: I specialized in tailoring strategies to our target market, resulting in successful B2C lead generation.💼 Cost Management: I closely managed campaign costs, utilizing client behavior insights and key metrics from paid channels.📊 Data-Driven Reporting: I collaborated cross-functionally to create and present data visualizations and dashboard reports to support Marketing, Sales, and leadership decisions.🤝 Effective Collaboration: I fostered collaboration with Sales, reviewing MQL pipelines and providing solution-oriented problem-solving.👥 Team Leadership: I led department teams, providing training and stretch assignments to nurture internal talent.💻 Performance Measurement: I continually measured and reported on digital marketing campaign performance, adapting strategies based on KPIs and ROI.🧪 Experimentation and Testing: I planned, led, and evaluated experiments and conversion tests within ads and landing pages to optimize results.💡 Competitor Insight: I conducted extensive market research to stay ahead of competitor movements, trends, and industry developments.📊 Budget Management: I developed and managed the annual marketing budget, ensuring resources were allocated effectively. -
Marketing DirectorTrakref® Jul 2022 - Dec 2022Nashville, Tennessee, Us- Serve as a trusted strategic partner and essential resource to key stakeholders across the organization, including cross-functional collaboration with business development, sales, product, regulatory, legal, provider relations, customer service and operations, to align marketing goals, objectives, processes, tactics and budgets- Developed creative strategy and oversees execution for marketing deliverables, including digital/print brochures, direct mail, PowerPoint templates, emails, mobile communications, display ads and event displays- Planned Marketing Events as needed- Established, maintained and assisted in building up the company’s brand through various print, online and experiential platforms and ensure adherence to brand guidelines in all corporate and strategic partner collateral- Provided oversight of print and video production, promotional product buying, fulfillment, email marketing automation and direct mail, SMS and email marketing distribution- Managed key marketing tools such as Social Media, Websites, Document Management, and Surveys- Managed and develop direct reports- Performed other duties as assigned -
President And PartnerLeading Results, Inc Jan 2019 - Jul 2022Concord, North Carolina, Us- Developed and implemented the overall strategic direction for the organization and top clients- Analyzed market trends and competitor activity- Identified new business opportunities- Determined the best course of action to achieve the organization's goals- Created and maintained relationships with key stakeholders, both internally and externally- Led strategic planning and decision-making processes- Communicated the organization's strategic vision to employees, shareholders, and other stakeholders- Served as a key advisor to the organization's leadership team- Played a critical role in driving the company's overall success.
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Creative DirectorLeading Results, Inc Jul 2018 - Jul 2019Concord, North Carolina, Us- Developed and implemented the overall creative vision for the company's clients.- Led and managed a team of creative professionals, such as designers, copywriters, and artists.- Collaborated with vendors and internal employers to ensure that the creative vision aligns with the company's overall goals and objectives.- Created and presented ideas and concepts to clients, stakeholders, and upper management.- Approved final designs, layouts, and copy for all projects.- Budgeted, Scheduled and managed resources for the creative department.- Participated in new business pitches and presentations.- Continuously evaluated the performance of the creative team and provide feedback, coaching and mentoring as needed.
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DeveloperLeading Results, Inc 2013 - 2015Concord, North Carolina, Us- Designed and implemented software solutions- Wrote code, debugged and tested software- Collaborated with other developers, designers and project managers- Participated in code reviews and ensured code quality- Troubleshooted and resolved bugs and defects- Documented software design and development processes- Kept up-to-date with new technology trends and development methodologies- Maintained and updated existing software applications- Contributed to the development of technical specifications and project plans.
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Experience Manager/Logistics CoordinatorTerrapinn Aug 2012 - Sep 2013London, Gb- Organized conferences for C-level executives in a variety of industries; sourced appropriate venues based on the requirements of the event- Negotiated audio visual services with the intent of efficient cost cutting, scheduled all travel arrangements for teams of 4-6 and VIP speakers - Implemented budget and ensured all aspects of the event remained within budget - Ensured that all conference participants received the necessary information- Planned elegant cocktail parties to facilitate networking- Managed Event Budgets of up to 100K- Created Marketing materials for conference- Served as the on Site Event Manager for Professional Events- Served as the lead event manager in the Latin America Division -
Freelance DeveloperFreelance Developer Sep 2012 - Jul 2013As a freelancer, I provided website design services with a focus on conversion and ease of use. I tested for the latest usability standards, worked on making the sales and marketing processes manageable and customized the visuals of the brand for optimal visibility.
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Executive Assistant/Digital Media ManagerDemetra Film May 2012 - Aug 2012Assisted the CEO of five companies in organizing high level meetings, preparing proposals, organizing his daily activies, booking flights, and being prepared for important meetings, Accompanied CEO to meetings and took extensive notes that would document the meeting for further analysis, Compiled an aggressive strategy to increase visibility on the internet and target a more youthful audience.
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Public Relations Assistant/ Web Marketing ManagerBice Italian Restauant Jan 2012 - Jun 2012Establish a relationship with retail stores and hotels, Designed and carry out better marketing strategies to increase sales, devised and exercised an aggressive social media marketing strategy that increased the youth demographic visits to the restaurant by 50%, Redesigned existing documents to reflect a more modern view of the restaurant, Hosted several events to increase familiarity of hotels with the restaurant, Served as the face and voice of the company representing it at a number of high profile events -
Personal AssistantBradamante Sep 2011 - Jun 2012Assessed executives’ needs and requirements, Formulated action plans to achieve them.Efficiently managed all important telephone calls – Collected and sorted mail, screened and initiated telephone calls, Maintained daily tasks list, Arranged meetings and made appointment with individuals on a priority basis, Prepared reports and documents, Handled all the documentation work, Conducted market research and prepared presentations, Planned and supervised all personal travel arrangements including: Air travel, ground transportation and accommodations.Planned the time table schedule of business, personal and weekend events, Collaborated with key management personnel to assist in arrangement of special events. Performed all website updates and social media management.
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Web MasterColumbia University - Middle Eastern South Asian African Studies Sep 2010 - Jun 2012New York, Ny, UsPerformed variety of SEO tasks including: keyword research, content development, site optimizations, brand management, competitive analyses and inbound link building. Managed and administered Webmaster Tools. Optimized page content and website performance.Performed a variety of webmaster functions to ensure that the website works properly and smoothly, including monitoring its functionality in leading web browsers, its look and feel, navigation and many other Internet issues.Ensured compatibility of website with operating systems such as Windows and Macintosh.Administered the websites; ensured that the websites were secured and access was limited to authorized personnel/clients only. -
Web Development InternAsia Society Jun 2010 - Aug 2010New York, New York, UsDeveloped an IPhone application through the use of a CMS, Assisted the technical producer in coding a new website for an exhibition , Tested two sites before launch to facilitate debugging, Wrote short articles on current events to be posted on the main site -
Technology And Outreach AssistantUnited Nations Association Jun 2009 - Aug 2009Researched the design and presentation of content on the web in a report used to decide on a new website structure,Assisted in planning fundraising events for the organization, edited background guides to be presented at the UNA Annual Conferences, Programmed a total of twenty pages to be added to the main site
Darling J. Skills
Darling J. Education Details
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Columbia UniversityBachelor Of The Arts -
Columbia UniversityComputer Science & History
Frequently Asked Questions about Darling J.
What company does Darling J. work for?
Darling J. works for Leading Results, Inc
What is Darling J.'s role at the current company?
Darling J.'s current role is President and Partner.
What is Darling J.'s email address?
Darling J.'s email address is dd****@****ail.com
What is Darling J.'s direct phone number?
Darling J.'s direct phone number is (888) 717*****
What schools did Darling J. attend?
Darling J. attended Columbia University, Columbia University.
What are some of Darling J.'s interests?
Darling J. has interest in Web Design, Latin Dancing, Economic Empowerment, Politics, Investing, Education, Brand Management, Environment, Reading, Poverty Alleviation.
What skills is Darling J. known for?
Darling J. has skills like Social Media Marketing, Social Media, Digital Marketing, Event Management, Online Marketing, Marketing Strategy, Event Planning, Blogging, Public Relations, Management, Competitive Analysis, Market Research.
Who are Darling J.'s colleagues?
Darling J.'s colleagues are Brent Cavin.
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