With its proven expertise in developing highly successful marketing, PR, and media strategies, The Darnell Works Agency is the go-to PR firm for bold business leaders and their organizations. Already central to billions of positive media impressions worldwide, the agency’s collaborations with leading business executives and media luminaries continue soaring to new heights. . DWA's continuing service as the PR agency of record for Cutters Studios - including Cutters, Flavor, Another Country, and Dictionary Films - began in January, 2014. . DWA's continuing service as the PR agency of record for immersive multimedia studio Fivestone and its commercial production and post company Bella began in March, 2023.. DWA's continuing service as the PR agency of record for independent strategy and design studio Hyperquake began in April, 2024.. In 2022, agency principal Roger Darnell published his poetic memoir, "Arc of the Poet.". Darnell is also the author of “The Communications Consultant’s Foundation” (2021) and “The Communications Consultant’s Master Plan” (2021). Together and separately, these books lead readers on life-changing journeys, helping a new generation of smart communicators take their professional pursuits to the highest levels.. DWA principal Roger Darnell served as co-executive producer of the feature-length documentary "Kickstarted" from writer/directors Jay Armitage and Jason Cooper, which explores creativity in the age of crowdfunding. An official selection at the Big Sky Documentary Film Festival, the American Documentary Film Festival, the Glass City Film Festival and New Filmmakers Los Angeles, "Kickstarted" earned a 2015 Gold Award at the Spotlight Documentary Film Awards.More DWA Results and Case Studies are available online at https://www.darnellworks.com.

Media relations and strategic development for high-tech companies: POPcast Communications (www.popcast.com), Systems Engineering Associates (www.sea.com), Reelplay.com (www.reelplay.com) and others.

Developed marketing plan and conducted campaign for full-service production company involved in broadcast promo industry. Helped position company for growth into target markets of commercial production and feature film production.

Under the direction of company's long-standing EVP of Sales and Marketing, developed marketing plan and conducted campaign for full-service film lab, video post facility and CD/DVD manufacturer in Hollywood since 1961. Developed promotions, publicity and event sponsorships. Managed national ad campaign. Also developed and served as webmaster for company's web portal.

Through Darnell Works, Inc., I wrote and developed original and for-hire feature film projects, served as a scriptwriter on projects for numerous high-profile clients including International Speedway Corporation (NASCAR) and Carnival Cruise Lines, and was a key member of production teams on dramatic television series for NBC, Columbia TriStar Pictures and HBO, among many others.

Provided publicity and marketing support to each committee for two years. Wrote and distributed news releases promoting meetings and special events through local media. Contributions helped Orlando become 1995 Chapter of the Year.

Including business development, writing, production and postproduction coordinating, and handling contacts/negotiations with every major talent agency in America representing A-list screenwriters and directors.

Used instructional systems design and development principles to manage total Tactical Fighter Wing Reserve Unit's unique needs through management position with Department of Military Training. Assignments included training trainers, standardizing on-the-job training and implementing new technologies, such as interactive videodisc, in the field. Also served as Combat Support Squadron Public Affairs Representative. NCO of the Quarter, Air Force Achievement Award and other distinctions, including Honorable Discharge.

Processed and edited scripts, storyboards and all associated documentation for computer-based-training programs for government clients including the Naval Training Systems Center. Provided key administrative support and production assistance to video production activities.