Darnell R. Corbin Email and Phone Number
I offer multi-faceted and deeply rooted experience in sales planning, marketing strategies, branding, and market positioning. My enthusiasm, persuasive communication style, and purpose-filled focus has paved the way for bespoke and tactical marketing initiatives that make lasting impacts with target audiences especially in the entertainment, broadcast, and media industries. I have a keen ability to adapt to cultural fluctuations quickly. I assess challenges and implement solutions that generate strong returns, expansive brand visibility, and customer loyalty.Armed with a formal education, extensive experiences, and an innate knowledge of modern and emerging marketing tools and technologies, I am poised to make meaningful contributions to the growth of an organization.My Strengths Include:• Brand seeding and market positioning• Digital marketing and social media techniques• Team mentoring and empowerment• Natural talent for reading people and connecting with internal and external audiences• Maximizing ROI with budgeting, media planning, copy editing, and cost-effective production designs• New pipelines, customer / user acquisitions, and market penetration opportunitiesI welcome the opportunity to connect with you and look forward to a dialogue about how my career goals match your professional needs.
Live Nation Entertainment
View- Website:
- liveby.com
- Company phone:
- 113108677143
- Company email:
- ir@livenation.com
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Senior Brand ManagerLive Nation Entertainment Apr 2023 - PresentBeverly Hills, California, Us
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Director Integrated MarketingSlam Oct 2022 - Feb 2023New York, Ny, Us -
Manager, Integrated Marketing, VelocityParamount Aug 2021 - Nov 2022New York, Us• Serve as Activation point on RFP responses including but not limited to leading creative briefings and collaboration, vetting concepts with all necessary teams, developing campaign elements, confirming production budgets and assisting with presentation as needed• Lead all aspects of activation on assigned marketing programs after sell-in including managing agency/client partners, liaising with Creative and relevant channel teams on content production and delivery, managing timelines, creating pre-pro materials, representing client needs on set, overseeing campaign launch and collaborating with media activation and cultural intelligence teams on reporting• Serve as show point(s) across assigned properties/events, working with respective channel teams to stay informed on production plans/needs and collaborate on in-show and out-of-show sponsor opportunities. Show points then help prepare sales materials to pitch these opportunities• Identify best practices to apply to the team’s day-to-day efforts• Mentor coordinators and assistants -
Associate Marketing ManagerCnbc Jun 2020 - Aug 2021Englewood Cliffs, Nj, Us• Managed Prime Time shows marketing strategy • Manage and oversee operations including a $6M marketing budget for the creation and implementation of strategic marketing directives, marketing content, SEO marketing, and online presence.• Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.• Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.• Mentored internal staff and supported external staff including Ad Sales, Affiliate Marketing Groups, and the Prime Marketing Group’s creative team with effective training and goal setting techniques that ensured smooth workflows, fostered an environment of open collaboration, and facilitated customer retentions. • Built and nurtured a sustained network of loyal clients in support of ad sales and marketing through solid networking skills and taking the initiative to attend on-site client events. -
Marketing AssociateCnbc Apr 2018 - Jun 2020Englewood Cliffs, Nj, Us
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Marketing CoordinatorCnbc Dec 2017 - Apr 2018Englewood Cliffs, Nj, Us
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Ceo & Founder | Event Manager | Marketing Manager | Brand AmbassadorTeam Tri-State Promotions Llc Feb 2009 - Dec 2017Partnered with clients to research, plan, and implement marketing and branding plans, consumer engagement initiatives, brand integrations, and event product placement. Delivered high-priority strategies in alignment with the client’s mission statements and brandtouchpoints.Analyzed consumer usage patterns to identify trends and target key demographics.Communicated product value, quality, and style to educate and entice potential customers.Developed key messaging, branding, and positioning statements. Generating over $250k in revenue for start-up streetwear companies over five years.I have planned over 150 successful concerts and events with budgets between $500 and $100,000, with an average ROI of 25 percent.I procured relevant talent, worked with talent management on contracts and one-sheets, and served as the point of contact leading up to the event.Customized brand message to reach and capture target audience interest and drive engagement.Sourced, interviewed, hired, and mentored up to 25 marketing and event staff depending on project needs. Teaching practical training and goal-setting techniques returned high productivity, low turnover, and strong team morale.Brand Credits: (Ciroc, 1800 Tequila, Belaire Rose, Grey Goose, Jerz Apparel)
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Project Coordinator/It RecruiterThe Brunswick Group May 2012 - Sep 2014Princeton, New Jersey, Us• Coordinated with IT team leaders to forecast hiring needs and department goals and resolve critical human capital needs for medium- and large-scale ERP initiatives. • Filled contract, temporary, and direct hire positions. -
Sales/Marketing Coordinator – InternEventbug.Com Sep 2011 - Mar 2012• Managed full-cycle marketing and advertising strategies for advertisers, event promoters, venue managers, and businesses. • Estimated costs, managed resource allocation, and adjusted production schedules to ensure success. • Infused modern tools and emerging technologies into compelling, well-written, simple, and customer-focused sales/marketing plans, customized media kits, and sales reports.
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Promotional/Marketing/ProgrammingIheartmedia Jan 2010 - May 2011New York, Ny, Us• Partnered with promotional and marketing directors from several New York Clear Channel Radio Stations (Z100, KTU, Q104.3, Lite FM and Power 105.1, to name a few).• Interacted with listeners to develop clear and concise promotional plans that would drive listener engagement. • Conceived, created, and customized a creative mix of events, out of home marketing initiatives, and grassroots marketing strategies. -
Public Relations SpecialistZebra Communications Aug 2008 - May 2011o Assisted in fund raising and providing in-kind services totaling more than $25,000 for nonprofits including: the Salvation Army and Jewish Homes over a 2 year time frameo Planned, promoted, coordinated and implemented PR campaigns and events for nonprofit organizations, government agencies, small businesses, campus initiatives, and regional grant-funded projectso Wrote press and post-press releases, coordinated media relations, planned fundraisers, designed media kits, scripted PSAs, designed fliers and wrote backgrounders for numerous accounts in both private and public sectors
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Promotional InternRadio One Jul 2009 - Aug 2009• Assisted the promotional team with implementing and hosting events for the numerous Radio One Stations: 100.3 the beat, 103.9 Praise, 107.9 WRNB; interacted with stations’ listeners and contest winners• Experience using Promo Suite system
Darnell R. Corbin Education Details
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Wilkes UniversityMass Communication/Media Studies
Frequently Asked Questions about Darnell R. Corbin
What company does Darnell R. Corbin work for?
Darnell R. Corbin works for Live Nation Entertainment
What is Darnell R. Corbin's role at the current company?
Darnell R. Corbin's current role is Senior Brand and Integrated Marketing Expert • Event Curator • Currently at Live Nation (NYC).
What schools did Darnell R. Corbin attend?
Darnell R. Corbin attended Wilkes University.
Who are Darnell R. Corbin's colleagues?
Darnell R. Corbin's colleagues are Michael Haruta, Evan Abrams, Sadiq Ervin, Stephanie Steele, Derek Palmer, Angel Amante, Christopher Swope.
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