Oversaw the audio creation for Peterson Milla Hooks retail clients, yielding 15% of annual revenue. Major projects include: ► Administered the full-cycle audio production for major retailers with a national audience of over 20M. ► Walmart – Fully concepted the music for the Walmart “Free Assembly” collection Fall 2020/Spring 2021 ► Kohl’s – Music Director and Producer for Ciara and team, as she did a cover of “Boogie Shoes” ► Kohl’s – Recruited and collaborated with music icon Lizzo to produce a designer line commercial ► Target – “Hello, Goodbuy” ad; served as Musician and Creative Director ► Fossil – “Basel Sizzle” ad; served as Music and Copywriter, as well as Video Editor • Consulted with agency creatives and producers on audio projects, leveraging market knowledge and licensing experience to navigate trade unions and usage contracts• Concepted and coached talent, including major celebrities (Ciara, Vera Wang and Sofia Vergara), to create audio content for major retailers• Managed up to $2M budget projects while at the same time able to deliver memorable projects through creative resourcefulness and industry connections when the budget wasn’t $2M. • Produced 15-20 TV spots, 10 radio base spots per year, with around 300-500 unique variations that were customized to sales goals and regions

I've been a DJ or Music Director since 1994. I started as the Music Director at Ballet Of The Dolls and that job evolved in lifetime DJ...and love of dance music

• Led and directed all audio design and production teams for Broadcast TV, Film & Radio projects• Created over 100 TV and radio spots, including multiple iconic and well-known commercials with Target and other national retailers• Constructed budgets and negotiated contracts with clients, developing parameters to ensure projects were completed within agreed-upon timelines