Daron S. Blackburn Email & Phone Number

Toronto, Ontario, Ca

In my current role, I manage a team of marketers supporting Daniels’ diverse portfolio of condo and rental communities. In addition to this, I oversee all corporate social media and digital marketing.

Toronto, Ontario, Ca

In this role, I oversaw digital strategy, including paid and organic social media, influencer marketing, web & video content, SEO, executive social media and internal communication tools such as Daniels’ employee intranet. I served as a trusted advisor to cross-functional teams, ensuring a cohesive digital brand ecosystem and industry-leading brand experience. As a member of the diversity, equity and inclusion (DEI) committee, I lead all related communications. In 2023, we were recognized for our leadership in the industry with the Building Industry and Land Development Association (BILD) Diversity, Equity and Inclusion Pinnacle Award.

Toronto, Ontario, Ca

As the communications & social media manager at Daniels, I managed the day-to-day operations of all social media channels including reviewing, monitoring and responding to social media activity and monitoring, tracking, analyzing and reporting on social media performance, audience research and social listening. Overseeing all social media strategy, I planned and delivered content and campaigns across diverse platforms to support all business divisions and various executives. This included supporting and providing guidance to the marketing and sales teams to develop strategic social media campaigns that cater to each community’s unique needs while ensuring corporate brand alignment. In this multi-faceted role, I also played a key role in Daniels’ internal communications implementation, supporting internal corporate initiatives through strategic communication tactics. As well, I was the communications lead for all diversity, equity & inclusion (DEI) initiatives.

Toronto, Ontario, Ca

As the marketing & communications manager at Daniels, I oversaw the project management and creative direction of all marketing assets for various new condominium launches including the incredibly successful Daniels MPV & Daniels OMG 2 communities in Brampton. I also co-managed the implementation of a large-scale multi-phase corporate website refresh and held accountability for day-to-day maintenance of various websites. I also took over all social media management, spanning multiple corporate and project specific channels across diverse platforms, including content development, scheduling, community management, graphic design and copywriting. Projects: Daniels MPV, Daniels OMG2, Evolv, DanielsHomes.ca Corporate Website Refresh

Toronto, Ontario, Ca

As a marketing coordinator at Daniels, I owned and executed the marketing project management of Artsy Boutique Condominiums in Toronto's revitalized Regent Park, one of Daniels' first projects to launch completely virtually. I also supported the Communications Manager, with the launch of Daniels’ refreshed corporate website, overseeing design and development, managing project timelines and collaborating with cross-functional teams to curate content and copywriting. In this role, I also built the @evolvrentals social channel on Instagram, developing and scheduling content and owning community management for this successful purpose-built rental community in Toronto.Projects: Artsy Boutique Condominiums, Artworks Tower, Daniels Waterfront - City of the Arts (Lighthouse Towers), Field House EcoUrban Towns, Evolv

Toronto, Ontario, Ca

As an event coordinator at Daniels, I was the event lead for three Daniels FirstHome project launches, encompassing 25+ First Access workshops, three 3-day preview events and three in-person sale days. Two projects resulted in a one-day sell out of all inventory. As well, I organized and coordinated Daniels’ largest realtor event of the year, resulting in a record-breaking turnout. In addition to event management, I supported the marketing and communications team with various initiatives and graphic design projects (business cards, signage, presentation decks and award submissions), including Daniels' winning submission for the 2019 Tarion Ernest Assaly Award.Projects: Daniels FirstHome Beckenrose, Daniels FirstHome Sunny Meadow, Parc Towns, The Thornhill, Daniels FirstHome Markham Sheppard

Toronto, Ontario, Ca

As a sales administrator for The Daniels Realty Corporation, I coordinated day-to-day office operations and sales activity including preparing daily, weekly and monthly reports for project stakeholders. Additional responsibilities included accurately preparing agreements of purchase and sale, amendments and broker referrals. In this role, I supervised and developed the skills of part-time staff, including developing the monthly part-time staffing calendar.Projects: Wesley Tower, Daniels Erin Mills Arc Condominiums

Toronto, Ontario, Ca

As a receptionist for The Daniels Realty Corporation, I was the first point of contact for visitors to the presentation centre. Key responsibilities included: communicating key project attributes, encouraging interested visitors to register to receive more information and connecting prospects with the appropriate members of the sales or administrative team. In addition, I supported cross-functional teams, tracking lead media sources drawing potential purchasers to both the presentation centre and web registration forms and preparing and sending daily reports to key project stakeholders as well as updating price grids and lists.Projects: Wesley Tower, Daniels Erin Mills Arc Condominiums

Toronto, Ontario, Ca

• Assisted with press junkets and other media events for Global Television programming, including high-priority content such as Big Brother Canada and Private Eyes, as well as Corus’ 2018 Upfront• Supported publicity team with drafting copy, executing creative campaigns, sourcing show clips, updating media site and other tasks • Responsible for daily media monitoring, tracking and clipping for Global TV programs• Accountable for preparing and sending weekly programming highlights

Mississauga, Ontario, Ca

• Successfully managed front end of grocery store on days with sales over $100,000, including opening and closing the store, handling customer service issues and refund call backs • Coordinated a team of up to 40 people belonging to multiple generations• Accountable for the organization of the cash office including cash handling, preparing cash trays, coin orders, daily sales and cash data entry, shrink tracking, rapid drafts/invoice processing and other office duties• Upheld a commitment to the responsible retail sale of alcohol• Interviewed prospective employees and participated in hiring decisions• Trained and updated employees on cash procedures and store routines including preparing training material• Lead Cashier during the inaugural season the store had a garden centre. Responsibilities included managing POS transactions, maintaining the sales floor and loss prevention

Chicago, Il, Us

• Held accountablity for the execution of in-store marketing (ISM) events at major Canadian grocery chains in promotion of food and household products, including sampling and educating consumers on the key product attributes• Served as a brand ambassador and converting consumer interactions into product sales • Built brand awareness about new products and flavour offerings from major brands including Oreo (2017 Dunk Contest), Oasis juice, Boursin cheese, Quaker Chewy Bars, Wheat Thins, Potato Thins and many others• Regularly prepared reports for team leaders, store managers and brand managers detailing consumer feedback and sharing obstacles, opportunities and successes from the events

Leverkusen, North Rhine-Westphalia, De

• Core Canadian team member involved in the implementation of a globally led integrated compliance management project. This role included regularly communicating with global team leaders and participating in global round table discussions. • Developed and implemented communication plans for company wide compliance initiatives• Held accountability for the planning and organization of annual Clean Up Day (a company wide event focused on electronic and paper records management) for two consecutive years• Composed a variety of intranet news articles on compliance topics that were distributed/published company wide • Assisted with preparation of externally bound legal communications in response to a product recall • Curated an electronic repository of all relevant documents and records for access and use in knowledge transfer with divestment of Diabetes Care division • Core team member in policy management initiative which resulted in a centralized website for all policies, procedures and guidelines for access by entire Canadian organization • Provided administrative support for Chief Legal Officer and Calgary legal team (both remotely and in person)• Electronically managed contracts for Bayer Inc. and Bayer Crop Science

Leverkusen, North Rhine-Westphalia, De

• Supported in-house counsel, law clerks and compliance manager • Core team member in development of compliance workflow site. Involved in building the site and user acceptance testing, as well as developing a web based training based on the compliance themes the site is used for and accompanying communication material. • Designed and presented employee/team learning session to educate on digital innovation in the workplace• Conducted research on topics such as intellectual property and counterfeit product • Managed contracts for multiple business units using eFiLiA• Managed electronic file database of confidential documents using Time Matters

Graduate Certificate, Public Relations

Honours Bachelor Of Arts, Communication, Culture, Information And Technology (Ccit), Minors: Professional Writing & Sociology

Social Media Strategy Course

Certificate, Digital Communication (Concurrent With Hon. B.A)