Alex Rose Email & Phone Number

Hartford, Ct, Us

Cerritos, California, Us

Leading Marketing for Carelon Health's Palliative Care business unit.

Cerritos, California, Us

Leads digital marketing within the Carelon Health division of Elevance Health with a purview including website and SEO, SEM, Paid Media campaigns and social media.Spearheads year-round broker (B2B) marketing campaigns by defining target audience, setting campaign objectives, and creating compelling advertising content to increase registrations by 200+%Drives seasonal patient (B2C) marketing campaigns by defining target audience, setting campaign objectives, and creating compelling advertising content to referrals to brokers by 30% YOYCombined pre-existing CareMore Health and Aspire Health digital portfolios into the CarelonHealth.com website by assessing business needs, developing a content migration plan, and conducting system development testing to oversee a critical asset in the Carelon brand creation project Lead development and deployment of an all-new provider search tool connecting users with doctors and health clinics near their location by researching user needs, setting benchmarks and objectives, and deploying new internal systems and processes to drop search time from 30+ seconds to less than 1 secondOwns social media content calendar and all social content development across multiple brands driving engagement rates up 3-5% annually2023 Marketing MVP Award2022 Impact Award Winner

Frisco, Texas, Us

As Digital Communications Director I oversee a portfolio of external and internal communications platforms for a Fortune 500 healthcare company. My role centers on three distinct areas:Website development and management – I am leading a multi-year project to oversee the development and deployment of a company website platform. Utilizing WordPress as a base, we have built a custom tool set allowing Marketing and Communications employees with very different audiences and resources to build complex, multifunctional sites. As a part of this I have overseen a center for excellence with targeted goals in improving website quality, regulatory compliance adherence and Search Engine Optimization (SEO).I directly manage content and strategy on several websites working with Marketing, Communications, Investor Relations and Leadership to further company Thought Leadership and PR strategy throughout the calendar year.Internal communications infrastructure – I am leading a top-to-bottom overhaul in internal communications infrastructure. We are consolidating from a multi-platform system (Workplace, Pardot and SocialChorus) to rebuilding a unified approach using SocialChorus. Working to specific goals, we are applying metrics and analytics to improve audience engagement and participation.Social Media management and policy – I oversee corporate policy for various social media sites and manage deployment and brand adherence on Facebook, Twitter, Instagram and LinkedIn. I also set internal standards and oversee infrastructure for calendar planning and analytics. I directly manage corporate content, working with Marketing, Communications and Leadership to further company Thought Leadership and PR strategy throughout the calendar year.

Frisco, Texas, Us

In my position as Marketing Manager, I am responsible for content development and distribution relating to our Behavioral Health and Employee Assistance Programs.

Hartford, Ct, Us

In my position of Marketing Manager, I am responsible for all communications at Foley Carrier Services. I have responsibilities connected to all departments of the company including Sales, Operations and Finance. My role breaks down into the following two core areas:MarComI am responsible for demand generation emails and content for three separate sales teams, totaling about 60 people. This includes developing messaging, identifying target audiences and working with the sales teams and management to set strategy. Using a team of freelancers, I am also responsible for supplying a steady stream of sales enablement tools and materials to our sales teams. In this role, I have developed the company's field message and have been instrumental in shifting the brand voice to its current iteration.I am currently undertaking a revisit and revision of the Foley 'brand house.' In this project, I am reviewing all aspects of the Foley brand, from style to message to content and determining where changes need to be made.CorpComI am also responsible for communications with our 42,000 clients. This includes managing a weekly news service as well as regular mailings/emailings regarding program management and account issues.I am currently performing an overhaul of all communications sent by the Foley Carrier Services operations division. This includes reviewing existing materials, fixing content, identifying service gaps and managing implementation with IT resources.I also have roles in product development and technical management of our compliance and drug and alcohol testing programs. I was responsible for the development of and initial content for the company's first Learning Management System.

Hartford, Ct, Us

As a Marketing Writer I took overall responsibility for the creation of all marketing communications for Foley Carrier Services. I was responsible for the creation of demand generation email campaigns that exclusively fed leads to a five person sales team.In this role, I undertook an overhaul of all company sales enablement materials. Under my direction, we moved from text-based sales materials to a model supported by infographics and 'chalk-talk' style light white papers. I lead a review and refinement of our messaging efforts for each of our core products.I also was responsible for the development of content for the Foley Carrier Services website (www.FoleyServices.com) and that of BirdDog Solutions (www.BirdDog.com). This role included developing a content map, working with graphic design and IT resources to develop a site template (used by both sites) and creating SEO copy. This project resulted in our site-average page ranking increasing from an 8 to a 2 across all keywords.Building on this progress I took over responsibility for our Google Ads and Facebook Advertising campaign, choosing keywords, developing content and monitoring progress.

Hartford, Ct, Us

As a Technical/Marketing Writer I was responsible for both corporate communications and product development. In this position, I became familiar, and stayed up-to-date, with the regulations of the Federal Department of Transportation and applied that knowledge to our suite of compliance services. This role also included developing regular news updates as well as developing several new training products that enabled our clients to follow the regulations.I also took over the company's training program. In this role, I travelled around New England teaching training classes on the DOT regulations to clients. Classes varied from four or five person groups to several hundred attendees.I was the project lead in developing 'The Transportation Ticker', a regulatory compliance blog with a weekly readership averaging 15,000 unique readers. I also proposed and implemented the company's social media outreach project.In addition to my DOT compliance duties I was responsible for the research and development of Drug Free Workplace Programs and Policies that were compliant with the laws of each of the fifty states plus several municipalities.

I was an Entertainment Journalist responsible for reviewing media and live events in the Storrs-Mansfield area.

Bachelor'S Degree, English Language And Literature/Letters

B.A., English