Darragh Ryan Email and Phone Number
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Driving Growth and Success at BacardiPassionate and accomplished marketer, dedicated to driving brand growth, implementing effective sales strategies, and leading successful product development initiatives. With a proven track record of success at Bacardi, I possess an in-depth understanding of consumer preferences, market trends, and competitor landscapes within the whisky sector.Throughout my tenure at Bacardi, I have consistently delivered exceptional results, grown strong and resilient teams, while positioning our whisky brands for long term growth. By implementing comprehensive brand strategies encompassing brand identity development, packaging design, and impactful marketing campaigns, I have successfully propelled brands to new heights.As a strategic thinker and visionary, I excel in developing and executing robust sales strategies that optimize revenue growth and expand market share. By leveraging my expertise in market analysis, identifying emerging trends, and forging strategic partnerships, I have consistently identified and capitalized on new business opportunities.I take great pride in leading cross-functional teams to create innovative products/services that resonate with consumers. Utilizing market research and consumer insights, I have driven product formulation, packaging innovation, and pricing strategies to ensure a competitive edge in the market.Adept at analyzing market dynamics, I have provided valuable insights to inform business decisions, improve marketing effectiveness, and capitalize on untapped market opportunities. Furthermore, I have fostered a collaborative and results-driven work environment, mentoring and guiding high-performing teams to achieve their full potential.With a deep passion for the whisky industry and marketing as a whole , I am always open to new connections within in this field. If you looking to connect with a Marketing Director with a proven track record in brand management, sales strategy, and product development, I invite you to send me a direct message . Let's explore how my skills and experience can contribute to the success and growth of you as an induvial and/or your organization.
Bacardi
View- Website:
- bacardilimited.com
- Employees:
- 5842
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Marketing Director - Global Travel RetailBacardi Apr 2024 - PresentLondon Area, United Kingdom• Architect a forward-looking strategy for Bacardi GTR, prioritizing market expansion, consumer-centric innovations, and competitive positioning to drive sustainable growth and strengthen Bacardi’s presence across key markets • Provide strategic leadership to a high-performing marketing team, fostering a collaborative culture and strengthening capabilities to consistently deliver impactful results across diverse international travel retail channels.• Spearhead innovative brand-building initiatives that reinforce Bacardi’s market position, ensuring brand consistency, visibility, and appeal across premium categories to captivate global travelers.• Collaborate closely with senior executive teams to align Bacardi GTR strategy with broader corporate objectives, leveraging cross-functional insights to shape long-term brand vision and maximize growth opportunities.
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Interim Marketing Director - IndiaBacardi May 2023 - Apr 2024New Delhi, Delhi, India• Appointed as Interim Marketing Director, India, while continuing in primary Whisky role, with the goal to the team to drive brand growth and market impact during the search for a permanent successor.• Entrusted with full-spectrum brand management, strategic marketing, and ATL initiatives to sustain momentum and elevate premium brands in the competitive Indian market.• Successfully steered Grey Goose to maintain its #1 position, underscoring the brand’s sustained appeal and strong market presence.• Directed targeted strategies that propelled Patrón to the #1 spot in Agave and advanced Dewar’s Whisky into the Top 3 in Blended Scotch by market share.
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Regional Category Director - Whisky - AmeaBacardi Apr 2022 - Apr 2024Dubai, United Arab Emirates• Promoted to Category Director and selected to absorb South East Asia, India and Australian markets, in addition to current MEA region responsibilities.• Own full-spectrum brand planning, marketing, P&L statement, ATL strategy accountability across the AMEA region.• Collaborate with senior executives to define and implement the long-term vision and brand strategy.• Engage cross-functional teams across different markets and international locations to drive growth as one cohesive force.• Direct agencies work on assets, auditing deliverables for quality and compliance to service level agreements (SLAs).
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Regional Category Manager - Whisky - AmeaBacardi Apr 2020 - Apr 2022Dubai, United Arab Emirates• Own full-spectrum brand planning, marketing, P&L statement, ATL strategy accountability across the AMEA region.• Collaborate with senior executives to define and implement the long-term vision and brand strategy.• Engage cross-functional teams across different markets and international locations to drive growth as one cohesive force.• Direct agencies work on assets, auditing deliverables for quality and compliance to service level agreements (SLAs).
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Regional Brand Manager - Whisky - MeaBacardi Sep 2017 - Mar 2020Dubai• Delivered year on year growth for the key whisky brands across Middle East and Africa • Entrusted to grow, develop, & maximise profitability from the company’s leading Whisky product line in the MEA region.• Drove BTL campaigns to penetrate untapped market segments and reach previously unnoticed target audiences.• Generated demand and elevated brand visibility by strategically positioning messaging across omni-channel platforms.• Facilitated meetings with marketing, Sales, Technology, and Business Analytics to drive consensus on campaign plans.
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Global Brand Marketing Manager - Irish PortfolioQuintessential Brands Group May 2016 - Sep 2017London, United Kingdom• Delivered 35% GROWTH for a premium Irish cream brand despite overall category experiencing a decline.• Transformed marketing tools above and below the line for local and international markets.• Developed a winning social media strategy and assets supplied to strategic markets and utilised globally.• Served as sole owner of a seven-figure annual marketing budget as well as agency operations to ensure quality assets.• Controlled end-to-end bottling process, including final say on design of caps, bottle labels, and even liquid.• Negotiated bottling contracts with suppliers to mitigate costs, control quality, and drive on-time deliveries.• Collaborated with PR agencies to drive consistency of brand messaging across global & local event teams in core markets.• Oversaw local & global commercial duties, including budgets, marketing costs, distributor/importer relations, and P&Ls. -
Global Assistant Brand Manager - Irish Whiskey And Scotch Single Malt PortfolioPernod Ricard Nov 2014 - May 2016Ireland & United Kingdom• Spearheaded new product/product extension planning, digital marketing, Paddy and Powers A&P internationally, and brand communication, development, and execution.• Collected market data and consumer insights to generate new product briefs, including “Powers Dublin Airport Edition”.• Delivered 15% growth on Aberlour Volumes through expansion of the range in the UK.• Overhauled marketing programs and engagement tools to be utilised across 80+ markets, including global bartender competition, mentoring program, limited edition, social media content, and POS resources.• Optimised brand content, social media and mobile marketing to maximise consumer engagement and generate demand.• Created a monthly marketing report and the evaluation of sales figures on a weekly basis for executive review. -
Assistant Brand Manager - Irish WhiskyPernod Ricard Jul 2013 - Oct 2014India• Recognised as a top performer and for playing an instrumental role in centralising the brand image for Jameson in India.• Managed Jameson’s A&P for India daily and created a brand plan for Jameson FY15, including approvals & launch.• Created and implemented on trade activation, specifically targeting agency employees and their clients with the after-hour agency programme still in operation in India.• Leveraged marketing and other industry trends to design marketing incentives and acquire key sponsorships around various holidays such as Diwali and Saint Patrick’s Day.• Owned production and distribution of detailed monthly marketing reports for consumption by Brand Managers and Regional Managers while analysing sales figures.
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Brand Ambassador - Jameson Irish WhiskeyPernod Ricard Sep 2012 - Jul 2013New Delhi Area, India• Collaborated with the Brand Manager to ensure the effective promotion of the Jameson brand in a competitive industry.• Coordinated whiskey tasting events throughout India, fostering relationships with a diverse selection of industry leaders.• Worked cross-functionally with Sales to accurately monitor competitor activities and optimise pricing strategies.• Produced reports monthly to HQ in Ireland, detailing progress of marketing activities, sales levels, & competitor analysis.
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Brand Ambassador - Jameson Irish WhiskeyPernod Ricard Jun 2011 - Sep 2012Oslo Area, Norway• Delivered monthly reports for personnel in Ireland detailing sales, brand results, and other marketing data.• Delivered promotional activities for the Jameson brand throughout Norway which included weekly whisky tasting.• Worked closely with the Brand Manager in targeting Jameson key crusaders.• Drove key events, including Destination Dublin, Øya Festival and Saint Patrick’s Day which were instrumental in the substantial improvement of brand awareness.
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Event ManagerModerngreen - The Experience Agency Sep 2008 - Jun 2011Dublin, Ireland• Managed several events, including organisation, resource allocation, and staff oversight for 50 personnel.• Designed and presented engaging project proposals to brand owners to secure buy-in and proposal approval.
Darragh Ryan Skills
Darragh Ryan Education Details
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2:1 Honours -
Honours -
Entrepreneurship & Marketing -
Castleknock CollegeRegular/General High School/Secondary Diploma Program
Frequently Asked Questions about Darragh Ryan
What company does Darragh Ryan work for?
Darragh Ryan works for Bacardi
What is Darragh Ryan's role at the current company?
Darragh Ryan's current role is Marketing Director - Global Travel Retail - Bacardi.
What is Darragh Ryan's email address?
Darragh Ryan's email address is da****@****ail.com
What is Darragh Ryan's direct phone number?
Darragh Ryan's direct phone number is +120356*****
What schools did Darragh Ryan attend?
Darragh Ryan attended Dublin Institute Of Technology, Digital Marketing Institute, Northern Illinois University, Ryerson University, Castleknock College.
What are some of Darragh Ryan's interests?
Darragh Ryan has interest in Soccergolfhurling Travelsurfing, Soccer, Hurling, Surfing, Golf, Travel, Soccer Golf Hurling Travel Surfing.
What skills is Darragh Ryan known for?
Darragh Ryan has skills like Marketing Strategy, Marketing Communications, Brand Development, Marketing, Teamwork, Event Management, Brand Management, Market Research, Sales, Public Relations, Relationship Marketing, Advertising.
Who are Darragh Ryan's colleagues?
Darragh Ryan's colleagues are Leonard La Roche, Luis Fernando Santos Chaves, Caroline Riedl, Umesh Gupta, Charlie Whall, Kate Skelton, Laura Monroe, Mba.
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Darragh Ryan
United Kingdom1hotmail.com -
Darragh Ryan
Student At The University Of Portsmouth And Current President Of The Xr SocietyPortsmouth -
1tempestresourcing.co.uk1 +447951XXXXXX
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