Darragh Ryan Email & Phone Number

London Area, United Kingdom

• Architect a forward-looking strategy for Bacardi GTR, prioritizing market expansion, consumer-centric innovations, and competitive positioning to drive sustainable growth and strengthen Bacardi’s presence across key.
• Provide strategic leadership to a high-performing marketing team, fostering a collaborative culture and strengthening capabilities to consistently deliver impactful results across diverse international travel retail.
• Spearhead innovative brand-building initiatives that reinforce Bacardi’s market position, ensuring brand consistency, visibility, and appeal across premium categories to captivate global travelers.
• Collaborate closely with senior executive teams to align Bacardi GTR strategy with broader corporate objectives, leveraging cross-functional insights to shape long-term brand vision and maximize growth opportunities.

New Delhi, Delhi, India

• Appointed as Interim Marketing Director, India, while continuing in primary Whisky role, with the goal to the team to drive brand growth and market impact during the search for a permanent successor.
• Entrusted with full-spectrum brand management, strategic marketing, and ATL initiatives to sustain momentum and elevate premium brands in the competitive Indian market.
• Successfully steered Grey Goose to maintain its #1 position, underscoring the brand’s sustained appeal and strong market presence.
• Directed targeted strategies that propelled Patrón to the #1 spot in Agave and advanced Dewar’s Whisky into the Top 3 in Blended Scotch by market share.

Dubai, United Arab Emirates

• Promoted to Category Director and selected to absorb South East Asia, India and Australian markets, in addition to current MEA region responsibilities.
• Own full-spectrum brand planning, marketing, P&L statement, ATL strategy accountability across the AMEA region.
• Collaborate with senior executives to define and implement the long-term vision and brand strategy.
• Engage cross-functional teams across different markets and international locations to drive growth as one cohesive force.
• Direct agencies work on assets, auditing deliverables for quality and compliance to service level agreements (SLAs).

Dubai, United Arab Emirates

• Own full-spectrum brand planning, marketing, P&L statement, ATL strategy accountability across the AMEA region.
• Collaborate with senior executives to define and implement the long-term vision and brand strategy.
• Engage cross-functional teams across different markets and international locations to drive growth as one cohesive force.
• Direct agencies work on assets, auditing deliverables for quality and compliance to service level agreements (SLAs).

Dubai

• Delivered year on year growth for the key whisky brands across Middle East and Africa
• Entrusted to grow, develop, & maximise profitability from the company’s leading Whisky product line in the MEA region.
• Drove BTL campaigns to penetrate untapped market segments and reach previously unnoticed target audiences.
• Generated demand and elevated brand visibility by strategically positioning messaging across omni-channel platforms.
• Facilitated meetings with marketing, Sales, Technology, and Business Analytics to drive consensus on campaign plans.

London, United Kingdom

• Delivered 35% GROWTH for a premium Irish cream brand despite overall category experiencing a decline.
• Transformed marketing tools above and below the line for local and international markets.
• Developed a winning social media strategy and assets supplied to strategic markets and utilised globally.
• Served as sole owner of a seven-figure annual marketing budget as well as agency operations to ensure quality assets.
• Controlled end-to-end bottling process, including final say on design of caps, bottle labels, and even liquid.
• Negotiated bottling contracts with suppliers to mitigate costs, control quality, and drive on-time deliveries.

Ireland & United Kingdom

• Spearheaded new product/product extension planning, digital marketing, Paddy and Powers A&P internationally, and brand communication, development, and execution.
• Collected market data and consumer insights to generate new product briefs, including “Powers Dublin Airport Edition”.
• Delivered 15% growth on Aberlour Volumes through expansion of the range in the UK.
• Overhauled marketing programs and engagement tools to be utilised across 80+ markets, including global bartender competition, mentoring program, limited edition, social media content, and POS resources.
• Optimised brand content, social media and mobile marketing to maximise consumer engagement and generate demand.
• Created a monthly marketing report and the evaluation of sales figures on a weekly basis for executive review.

India

• Recognised as a top performer and for playing an instrumental role in centralising the brand image for Jameson in India.
• Managed Jameson’s A&P for India daily and created a brand plan for Jameson FY15, including approvals & launch.
• Created and implemented on trade activation, specifically targeting agency employees and their clients with the after-hour agency programme still in operation in India.
• Leveraged marketing and other industry trends to design marketing incentives and acquire key sponsorships around various holidays such as Diwali and Saint Patrick’s Day.
• Owned production and distribution of detailed monthly marketing reports for consumption by Brand Managers and Regional Managers while analysing sales figures.

New Delhi Area, India

• Collaborated with the Brand Manager to ensure the effective promotion of the Jameson brand in a competitive industry.
• Coordinated whiskey tasting events throughout India, fostering relationships with a diverse selection of industry leaders.
• Worked cross-functionally with Sales to accurately monitor competitor activities and optimise pricing strategies.
• Produced reports monthly to HQ in Ireland, detailing progress of marketing activities, sales levels, & competitor analysis.

Oslo Area, Norway

• Delivered monthly reports for personnel in Ireland detailing sales, brand results, and other marketing data.
• Delivered promotional activities for the Jameson brand throughout Norway which included weekly whisky tasting.
• Worked closely with the Brand Manager in targeting Jameson key crusaders.
• Drove key events, including Destination Dublin, Øya Festival and Saint Patrick’s Day which were instrumental in the substantial improvement of brand awareness.

Dublin, Ireland

• Managed several events, including organisation, resource allocation, and staff oversight for 50 personnel.
• Designed and presented engaging project proposals to brand owners to secure buy-in and proposal approval.

Bsc Marketing, Marketing, 2:1 Honours

Diploma, Digital Marketing, Honours

-Planed, created and effectively managed Search, Social Media, Mobile and Email Marketing campaigns -Measured and analyzed visitors.

Sales

Chosen by DIT to attend a sales course over a two week duration in Northern Illinois University. Took part in two separate ride days.

Honours, Entrepreneurship & Marketing

I was able to attend Ryerson University due to the DIT Exchange Programme in 2009. I am so grateful for the experience as I was able to.

Honours, Regular/General High School/Secondary Diploma Program

Activities and Societies: Debate, Football and Rugby Teams