Darrah Jackson Email & Phone Number

Vernal, Ut, Us

‍- Act as the primary point of contact for clients to decipher and determine best paid social campaign ideas on a client by client basis- Utilize Facebook & TikTok Ads Manager to plan, develop and optimize campaigns intended to increase our client's revenues month-over-month- Carefully analyze campaign performance, and evaluate and interpret performance-related KPIs to relay to the client as well as utilize to make any necessary adjustments to campaigns - Understand how to create custom audiences and build lookalike audiences from the seed audience- Understand how to re-target and segment audiences- Understand audience overlap and how to properly include/exclude audiences- Understand proper nomenclature on the campaign/ ad set/ ad level- Understand all the different ad placements on Facebook, Instagram and TikTok and how to include/exclude them to get optimal performance- Understand how to adjust budgets up or down as needed in different scenarios- Understand when and why to duplicate ads and ad sets.- Be able to understand how to properly split test and be able to use control variables etc. to find patterns and best audiences, ads, etc.- Effectively communicate and task content creators to create content for different situational criteria such as promotional content, collection videos, montage videos, testimonials, IGStories- Conduct competitive research and macro-level research to stay informed on fluctuations and changes in the industry and environment that could impact the overall success of paid mediaCampaigns.- Prepare and present thorough reports on campaign data for clients - Understanding of how to support retail stores and offline purchases of products

Park City, Utah, United States

I streamlined all inbound leads to the sales team at Hire Velocity. I worked closely with clients in order to create branding and media that fits their vision. I managed and handled social media for various clients and strive to improve their brands and visibility. I specialized in social media marketing, company branding, and worked towards creating efficiency for all company processes.

Vernal, Utah, United States

I generated and edited engaging and community-based content for Utah State University. I have created different engagements for the university, including producing a regular video segment called "Aggie Bulletins" to bridge a gap between administration and students. I worked to promote student engagement and create opportunities for the community to interact with the university. I created other media and content for Utah State and have creative liberties over advertising, job postings, and other public media that is published.

Vernal, Utah

I conceptualized, coordinated and implemented programs within the community. I have coordinated programs from aquatics, to youth and adult, as well as large scale tournaments. I assisted in creating and writing policies and procedures that are currently implemented within the district, as well as built a universal scheduling platform that is shared within the center. I assisted in created fitness festivals as well as other races and community events. I have been trained in financial reconciliations and track and maintain budgets for multiple programs simultaneously. In addition to programming, I also assist in generating and editing engaging content to be used on social media platforms.

Master Of Business Administration - Mba, Marketing

Clinical, Counseling And Applied Psychology