- Designed, created, and launched the website (https://shopboxo.io)- Devised content marketing strategy to support specific category launches- Produced content blog articles to establish a knowledge hub in the e-commerce space- Executed email marketing on blog content to support brand and marketing push- Initiated A/B test on key pages to drive better conversions- Collaborated with third-party agencies on press releases and outreach- Succeeded in ranking for targeted… Show more - Designed, created, and launched the website (https://shopboxo.io)- Devised content marketing strategy to support specific category launches- Produced content blog articles to establish a knowledge hub in the e-commerce space- Executed email marketing on blog content to support brand and marketing push- Initiated A/B test on key pages to drive better conversions- Collaborated with third-party agencies on press releases and outreach- Succeeded in ranking for targeted keywords (Top 20 rankings within 3 months)- Recorded 40% monthly growth in Organic traffic- Achieved 15% Organic conversion rate by Month 4 Show less

- Resolved current SEO tactics for more effective optimisation- Refined SEO strategies and work processes with SEO directors across the network- Trained and promoted SEO to key stakeholders for a client- Improved average rankings of targeted keywords from position 8 to 4- Increased Organic traffic by 10%Key Client: Budget Direct

- Headed all SEO projects for 8 markets with eCommerce capabilities- Full ownership of organic performance including tracking & reporting- Cross-functional team (IT, UX/UI) collaboration on A/B test & learn initiatives- Mentored both internal team members & local team on SEO 101 and best practices- Influenced local markets stakeholders on top of mind awareness of SEO- Achieved top 3 rankings for core keywords across all products in SG within 1 year- Improved average… Show more - Headed all SEO projects for 8 markets with eCommerce capabilities- Full ownership of organic performance including tracking & reporting- Cross-functional team (IT, UX/UI) collaboration on A/B test & learn initiatives- Mentored both internal team members & local team on SEO 101 and best practices- Influenced local markets stakeholders on top of mind awareness of SEO- Achieved top 3 rankings for core keywords across all products in SG within 1 year- Improved average keyword rankings of 7 markets from page 9 to page 3 within 1 year- Delivered incremental growth in organic traffic and sales for all markets by >15% Show less

- Supervised and trained a team of 4 on SEO and project management- Spearheaded OneSearch Strategy for Singapore Airlines to maximise search presence- Successfully won and on-boarded new clients - Goodyear, UOB, STB, American StandardKey Clients: Singapore Airlines, Scoot, UOB, American Standard, Goodyear. STB, Hyatt

- Developed scope of work and roadmap for new & existing clients- Represented SEO in DBS C-suite meeting- Oversaw L'Oreal's SEO project of 7 countries across 3 product categories- Led SEO strategies for multiple clientsKey Clients: Singapore Airlines, L'Oreal, Marriott, DBS, Reckitt Benckiser, Charles & Keith

- Devised brand and tactical (BTL/social) strategies to raise brand awareness- Executed the launch of an e-commerce website from design (UI/UX) to SEO and SEM- Conceptualised ideas for marketing campaigns such as product & artist collaborations- Designed logo, packaging, and window displays