Darrel Best Email and Phone Number
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As co-founder of the agency Infrastructure, I am a result driven Creative Director and Chief Marketing Officer who has spent twenty-five years in Europe and Asia building decisive and indelible international brands. Throughout my previous employment and consultancy roles I have provided creative, marketing and strategic direction to world leading event, retail, lifestyle and interior design company’s. My intrinsic understanding of a company’s DNA, its objectives and the ability to translate this into a financially successful, unique and immersive experience is integral to the success of my work.Embarking my career in art direction and styling for film, television and photographic productions, the art of storytelling is reflected in my approach to all projects across the spectrum of disciplines, be it event curation, marketing strategy or commercial interior design.In 2000 I co-founded a trend forecast, sourcing and product development agency, Maurice & Harris, based in London. With an acclaimed client list including Harrods, Harvey Nichols, Selfridges our company developed trend forward lifestyle and limited-edition collections.In 2004, as the Head of Retail & Brand at Kelly Hoppen Interiors, I launched the company’s retail and licensing programmes internationally. My role encompassed retail strategy, product development and brand expansion. During my tenure, the company rolled out the Kelly Hoppen luxury brand globally, and successfully launched the KH Home collection, a diffusion range of home & lifestyle products, to over 120 stores across the United Kingdom. In 2008 I moved to Asia to join a newly established British company, Halo Creative, as Brand Director. My role encompassed Marketing & Brand Management, Commercial Interior Design and licensed product development. During my time with the company, I supported the vertical integration of the wholesale manufacturing business into various branded B2C collections and the creation of a new retail business, Timothy Oulton, a global retail presence. In 2011 I co-founded Infrastructure, a strategic creative agency offering bespoke design solutions with a multi-disciplinary focus on Brand Creative, Event Curation and Interior Design services. Clients include Marriott International Group, Lane Crawford, Clarion Events, Media 10, Tai Ping, Kelly Hoppen & Timothy Oulton. As Creative Director of the internationally acclaimed annual events, Design Shanghai and Design China Beijing, I worked to established the first truly design-led trade shows and events programme in China.
Infrastructure | Studioinfra.Com
View- Website:
- infrastructure.com.hk
- Employees:
- 4
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Co-Founder Creative DirectorInfrastructure | Studioinfra.Com Jan 2010 - PresentByron Bay | Hong KongInfrastructure is a strategic creative agency with a multi-disciplinary focus on:Retail Management Creative DirectionBrand CommunicationsEvent ManagementCommercial Interior DesignVisual Merchandising & Styling -
Partner & Creative Director | How StudioInfrastructure | Studioinfra.Com 2021 - PresentInterior Design Practice, Beijing, China I Commercial, Hospitality and Luxury Residential Design -
Owner & Marketing Director | Bask AustraliaInfrastructure | Studioinfra.Com 2021 - PresentSustainable, ethically sourced Swimwear & Athleisure brand, Byron Bay, Australia I Launching SS2022 -
Creative Director | Consultant | Design China BeijingInfrastructure | Studioinfra.Com Jan 2018 - PresentAsia’s Premier Design Event, Beijing ChinaClients: Media 10 and Clarion -
Creative Director | Consultant | Design ShanghaiInfrastructure | Studioinfra.Com Dec 2012 - PresentAsia’s Premier Design Event, Shanghai, ChinaClients: Media 10 and Clarion -
Creative Director | Consultant | Best Of BritishInfrastructure | Studioinfra.Com May 2017 - Oct 2019B2B & Consumer Event Showcasing British Design & Innovation, Shanghai, ChinaClient: Media 10 I Partners: Department of International Trade UK I Great Britain Campaign -
Creative Director | Consultant | Ideal Home ShowInfrastructure | Studioinfra.Com May 2018 - May 2019Consumer Lifestyle Event Showcasing Lifestyle Design & Technological Innovation I Shanghai, ChinaClient: Media 10 -
Brand DirectorHalo Creative & Design Ltd. Jun 2008 - Dec 2010Hong KongBrands: Timothy Oulton, Halo, Oxford University, Kelly Hoppen, Esquire, Bleu Nature -
Head Of Retail & DesignKelly Hoppen Interiors Limited Apr 2004 - Oct 2007London, United Kingdom -
Co-Founder & Creative DirectorUme Jan 1999 - Apr 2004London, United Kingdom
Darrel Best Skills
Frequently Asked Questions about Darrel Best
What company does Darrel Best work for?
Darrel Best works for Infrastructure | Studioinfra.com
What is Darrel Best's role at the current company?
Darrel Best's current role is Creative Director, Retail Strategist, Co-Founder at Infrastructure.
What is Darrel Best's email address?
Darrel Best's email address is da****@****.com.hk
What skills is Darrel Best known for?
Darrel Best has skills like Interior Design, Corporate Identity, Media Strategy, Retail Design, Social Media, Brand Implementation, Brand Marketing, Creativity Skills, Concept Development, Brand Development, Corporate Branding, Visual Communication.
Who are Darrel Best's colleagues?
Darrel Best's colleagues are Maria Cormie, Levina Ma, Chapyin Lam.
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Darrel Best
Secretary Treasurer Teamster Horsemen Motorcycle Association Chapter 13Missouri, United States -
1haloasia.com
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