Darrel Best

Darrel Best Email and Phone Number

Creative Director, Retail Strategist, Co-Founder at Infrastructure @ INFRASTRUCTURE | StudioInfra.com
wong chuk hang, southern, hong kong
Darrel Best's Location
Mullumbimby, New South Wales, Australia, Australia
Darrel Best's Contact Details

Darrel Best work email

Darrel Best personal email

n/a
About Darrel Best

As co-founder of the agency Infrastructure, I am a result driven Creative Director and Chief Marketing Officer who has spent twenty-five years in Europe and Asia building decisive and indelible international brands. Throughout my previous employment and consultancy roles I have provided creative, marketing and strategic direction to world leading event, retail, lifestyle and interior design company’s. My intrinsic understanding of a company’s DNA, its objectives and the ability to translate this into a financially successful, unique and immersive experience is integral to the success of my work.Embarking my career in art direction and styling for film, television and photographic productions, the art of storytelling is reflected in my approach to all projects across the spectrum of disciplines, be it event curation, marketing strategy or commercial interior design.In 2000 I co-founded a trend forecast, sourcing and product development agency, Maurice & Harris, based in London. With an acclaimed client list including Harrods, Harvey Nichols, Selfridges our company developed trend forward lifestyle and limited-edition collections.In 2004, as the Head of Retail & Brand at Kelly Hoppen Interiors, I launched the company’s retail and licensing programmes internationally. My role encompassed retail strategy, product development and brand expansion. During my tenure, the company rolled out the Kelly Hoppen luxury brand globally, and successfully launched the KH Home collection, a diffusion range of home & lifestyle products, to over 120 stores across the United Kingdom. In 2008 I moved to Asia to join a newly established British company, Halo Creative, as Brand Director. My role encompassed Marketing & Brand Management, Commercial Interior Design and licensed product development. During my time with the company, I supported the vertical integration of the wholesale manufacturing business into various branded B2C collections and the creation of a new retail business, Timothy Oulton, a global retail presence. In 2011 I co-founded Infrastructure, a strategic creative agency offering bespoke design solutions with a multi-disciplinary focus on Brand Creative, Event Curation and Interior Design services. Clients include Marriott International Group, Lane Crawford, Clarion Events, Media 10, Tai Ping, Kelly Hoppen & Timothy Oulton. As Creative Director of the internationally acclaimed annual events, Design Shanghai and Design China Beijing, I worked to established the first truly design-led trade shows and events programme in China.

Darrel Best's Current Company Details
INFRASTRUCTURE  |  StudioInfra.com

Infrastructure | Studioinfra.Com

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Creative Director, Retail Strategist, Co-Founder at Infrastructure
wong chuk hang, southern, hong kong
Employees:
4
Darrel Best Work Experience Details
  • Infrastructure  |  Studioinfra.Com
    Co-Founder Creative Director
    Infrastructure | Studioinfra.Com Jan 2010 - Present
    Byron Bay | Hong Kong
    Infrastructure is a strategic creative agency with a multi-disciplinary focus on:Retail Management Creative DirectionBrand CommunicationsEvent ManagementCommercial Interior DesignVisual Merchandising & Styling
  • Infrastructure  |  Studioinfra.Com
    Partner & Creative Director | How Studio
    Infrastructure | Studioinfra.Com 2021 - Present
    Interior Design Practice, Beijing, China I Commercial, Hospitality and Luxury Residential Design
  • Infrastructure  |  Studioinfra.Com
    Owner & Marketing Director | Bask Australia
    Infrastructure | Studioinfra.Com 2021 - Present
    Sustainable, ethically sourced Swimwear & Athleisure brand, Byron Bay, Australia I Launching SS2022
  • Infrastructure  |  Studioinfra.Com
    Creative Director | Consultant | Design China Beijing
    Infrastructure | Studioinfra.Com Jan 2018 - Present
    Asia’s Premier Design Event, Beijing ChinaClients: Media 10 and Clarion
  • Infrastructure  |  Studioinfra.Com
    Creative Director | Consultant | Design Shanghai
    Infrastructure | Studioinfra.Com Dec 2012 - Present
    Asia’s Premier Design Event, Shanghai, ChinaClients: Media 10 and Clarion
  • Infrastructure  |  Studioinfra.Com
    Creative Director | Consultant | Best Of British
    Infrastructure | Studioinfra.Com May 2017 - Oct 2019
    B2B & Consumer Event Showcasing British Design & Innovation, Shanghai, ChinaClient: Media 10 I Partners: Department of International Trade UK I Great Britain Campaign
  • Infrastructure  |  Studioinfra.Com
    Creative Director | Consultant | Ideal Home Show
    Infrastructure | Studioinfra.Com May 2018 - May 2019
    Consumer Lifestyle Event Showcasing Lifestyle Design & Technological Innovation I Shanghai, ChinaClient: Media 10
  • Halo Creative & Design Ltd.
    Brand Director
    Halo Creative & Design Ltd. Jun 2008 - Dec 2010
    Hong Kong
    Brands: Timothy Oulton, Halo, Oxford University, Kelly Hoppen, Esquire, Bleu Nature
  • Kelly Hoppen Interiors Limited
    Head Of Retail & Design
    Kelly Hoppen Interiors Limited Apr 2004 - Oct 2007
    London, United Kingdom
  • Ume
    Co-Founder & Creative Director
    Ume Jan 1999 - Apr 2004
    London, United Kingdom

Darrel Best Skills

Interior Design Corporate Identity Media Strategy Retail Design Social Media Brand Implementation Brand Marketing Creativity Skills Concept Development Brand Development Corporate Branding Visual Communication Account Management Market Planning Brand Awareness Business Development Communication International Marketing Integrated Marketing Merchandising Strategic Planning Event Designing Media Planning Creative Agency Branding Retail Management Marketing Creative Strategy Event Management Live Event Production Creative Direction Brand Strategy Art Direction Product Development Project Management Marketing Agency B2c Marketing Brand Management Marketing Strategy Creative Problem Solving Branding And Identity

Frequently Asked Questions about Darrel Best

What company does Darrel Best work for?

Darrel Best works for Infrastructure | Studioinfra.com

What is Darrel Best's role at the current company?

Darrel Best's current role is Creative Director, Retail Strategist, Co-Founder at Infrastructure.

What is Darrel Best's email address?

Darrel Best's email address is da****@****.com.hk

What skills is Darrel Best known for?

Darrel Best has skills like Interior Design, Corporate Identity, Media Strategy, Retail Design, Social Media, Brand Implementation, Brand Marketing, Creativity Skills, Concept Development, Brand Development, Corporate Branding, Visual Communication.

Who are Darrel Best's colleagues?

Darrel Best's colleagues are Maria Cormie, Levina Ma, Chapyin Lam.

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