Darrell Ann Matson Email and Phone Number
Darrell Ann Matson is a SVP, Director of Client Services at Havas Life New York. They is proficient in English.
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Svp, Director Of Client ServicesHavas Life New YorkNew York, Ny, Us -
Svp, Management SupervisorHavas Lynx New York Feb 2021 - PresentNew York, New York, United States -
Vp, Account Group SupervisorHavas Health Plus Aug 2019 - Feb 2021New York, New York -
Vp, Group Account SupervisorHarrison And Star Jan 2019 - Aug 2019New York, New York• 2018 – 2019 Account Lead: Novartis Oncology—Lung Cancer and Melanoma Portfolios (Novartis: Zykadia, Tafinlar + Mekinist, Spartalizumab, Capmatinib, Canakinumab) - Successfully won agency consolidation pitch as part of Omnicom Velocity for the Novartis Lung Cancer and Melanoma Portfolios (Dec 2017)- Main client contact across 2 in-line and 3 pipeline oncology brands with $10M annual SOW - Mobilize internal and external resources to most effectively meet client requirements- Responsibilities across the brands and portfolio include participation in brainstorms and strategy workshops to gain insights and research, brand planning, partnering with market research and NPP vendors, collaborating with agency partners to ensure consistency across initiatives, development of creative briefs for digital and print initiatives targeting HCPs and patients, financial tracking and updating monthly revenue projections, and creation of scopes of work/staffing- Piloted and launched unbranded and branded social media campaigns for Facebook, Twitter, and Instagram targeting both HCP and patient audiences - Development of unbranded and branded campaigns for simultaneous Global / US launches - Mentor and develop junior account team members by ensuring a robust onboarding plan and opportunity for growth -
Group Account SupervisorHarrison And Star Jan 2017 - Jan 2019New York, New York• 2018 – 2019 Account Lead: Novartis Oncology—Lung Cancer and Melanoma Portfolios (Novartis: Zykadia, Tafinlar + Mekinist, Spartalizumab, Capmatinib, Canakinumab) - Successfully won agency consolidation pitch as part of Omnicom Velocity for the Novartis Lung Cancer and Melanoma Portfolios (Dec 2017)- Main client contact across 2 in-line and 3 pipeline oncology brands with $10M annual SOW - Mobilize internal and external resources to most effectively meet client requirements- Responsibilities across the brands and portfolio include participation in brainstorms and strategy workshops to gain insights and research, brand planning, partnering with market research and NPP vendors, collaborating with agency partners to ensure consistency across initiatives, development of creative briefs for digital and print initiatives targeting HCPs and patients, financial tracking and updating monthly revenue projections, and creation of scopes of work/staffing- Piloted and launched unbranded and branded social media campaigns for Facebook, Twitter, and Instagram targeting both HCP and patient audiences - Development of unbranded and branded campaigns for simultaneous Global / US launches - Mentor and develop junior account team members by ensuring a robust onboarding plan and opportunity for growth -
Account SupervisorHarrison And Star Dec 2015 - Dec 2016New York, New York• 2015 – 2017 Global and US Launches: Hemophilia A Portfolio (Bayer: Kovaltry/Kogenate)- Primary liaison between Brand Team and 3rd party vendors across $5M annual SOW - Provided weekly onsite support at Bayer to support all launch activities - Supported execution of marketing tactics across HCP and Consumer audiences for US and Global launches (digital and traditional marketing materials) -
Senior Account ExecutiveHarrison And Star May 2015 - Nov 2015New York, New York• 2015 – 2017 Global and US Launches: Hemophilia A Portfolio (Bayer: Kovaltry/Kogenate)- Primary liaison between Brand Team and 3rd party vendors across $5M annual SOW - Provided weekly onsite support at Bayer to support all launch activities - Supported execution of marketing tactics across HCP and Consumer audiences for US and Global launches (digital and traditional marketing materials) -
Senior Account ExecutiveOgilvy Commonhealth Worldwide Oct 2014 - Apr 2015Parsippany, NjPromoted within 12-months for exceptional leadership skills and client relations •Continued all responsibilities of an Account Executive (as detailed below)•2014/2015 Brand Planning/Development: GlaxoSmithKline/Novartis - ARZERRA (ofatumumab) in Chronic Lymphocytic Leukemia (CLL)-Participated in 2015 brand planning workshops and brainstorms with internal and client team members-Assisted Global and US brand team in the transition from GSK to Novartis, including the hand off of all relevant files and updating projects to align with new guidelines and regulations -Managed the transition of all finances during the move from GSK and Novartis to ensure smooth transition •2015 Global Launches: Bristol-Meyers Squibb - DAKLINZA (dacatasvir) & DCV TRIO in Hepatitis C (HCV)-Worked on developing campaigns for two new regimens within the Hepatitis C disease state, including messages/concepts, logos, hallmarks, and promotional material templates -Developed an online social media patient program that allows patients to research information on relevant unbranded disease state information; social media platforms will include YouTube, blogs, HCV patient advocacy sites, etc-Managed a $2M scope Therapy Experience: Oncology/Hematology – Chronic Lymphocytic Leukemia (CLL); Hepatology/Virology – Hepatitis C Virus (HCV) -
Account ExecutiveOgilvy Commonhealth Worldwide Sep 2013 - Sep 2014Parsippany, Nj•Continued all responsibilities of an Assistant Account Executive (as detailed below) while assuming additional client facing roles; including, maintaining day-to-day contact with client brand team members to ensure proper information flow from client to agency/agency to client and providing on-site client support on a weekly basis through the launch for both Global and US clients •2014 Global and US Launches: GlaxoSmithKline - ARZERRA (ofatumumab) in Chronic Lymphocytic Leukemia (CLL)-Seamlessly delivered all campaign, digital/print launch tactics, and sales training materials on time and within budget under accelerated timelines on parallel Global and US launches -Managed a $4M annual scope of work across Global and US-Provided weekly onsite support through the launch for both Global and US Brand Teams -Prepped for and attended key strategic alignment meetings, including the Global Launch Meeting (June 2014 – Milan, Italy)-Supported Brand Team at major Global and US congresses (2014 EHA - European Hematology Association & 2014 ASH - American Society of Hematology)-Collaboratively worked with internal UK-based colleagues on Global launch assignments and built knowledge of ex-US regional guidelines -Developed an internal motivational program for Global market leads, theme was pulled through in all key touch points with markets -Future indication planning: beginning preparations for a future indication to launch in 2016, including literature searches, positioning, message/campaign development, etcTherapy Experience: Oncology/Hematology – Chronic Lymphocytic Leukemia (CLL) -
Assistant Account ExecutiveOgilvy Commonhealth Worldwide Oct 2012 - Sep 2013Parsippany, NjAWARDS/HONORS: Chosen to attend the Medical Advertising Hall of Fame–Young Executives Night Out event on behalf of Specialty Marketing •2013 US Launch: GlaxoSmithKline - PROMACTA (eltrombopag) for Hepatitis C Associated Thrombocytopenia-Worked closely with Brand Team to ensure consistency across the brand across multiple vendors -Managed a $2M scope for launch projects •Primarily responsible for initiation and execution of marketing tactics, creative development, and research projects for assigned brand•Responsible for preparation of weekly status reports and agendas, development of meeting summaries/CCRs, creation of project briefs, review of deliverables, and monitoring/updating finance reports•Participated in strategic meetings, including brand planning and competitive workshops•Significant experience across both print and digital tactics (including iPad, website, and video projects)•Tracked budgets regularly and worked with upper management on quarterly forecasts Therapy Experience: Hepatology/Virology – Hepatitis C Virus (HCV) -
Account CoordinatorOgilvy Commonhealth Worldwide Aug 2011 - Sep 2012Parsippany, NjAWARDS/HONORS: Nominated for the SMILE Leadership Award (Specialty Marketing Innovation, Leadership & Excellence)•Responsible for moving jobs through the agency from inception through production and effectively tracking the stage and location of each project while ensure projects are completed on time and within budget by setting realistic timelines•Prepared daily/weekly internal and client status reports and lead internal status meetings with the team in order to review deadlines•Prepared and submit jobs for med/legal reviews and OPDP submissions•Monitored and track expenses and requests all billing on jobs•Served as a liaison between all members of the creative and account management teams•Contributed to development of new business pitchesTherapy Experience: Oncology - Chronic Lymphocytic Leukemia (CLL), Chronic Myelogenous Leukemia (CML), Metastatic Melanoma; Hepatology/Virology - Hepatitis C Virus (HCV)Non-profit Experience: Cancer Care -
Advertising Assistant (Part-Time)1 Smart Sista Advertising Agency May 2011 - Aug 2011New York, Ny•Supported president with all general administrative duties•Assisted in the development of new and existing client relations•Produced various print advertisements for publications•Set up affiliate marketing programs using Link Share
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Lifeguard, Head Swim Coach, And Swim InstructorBasking Ridge Country Club May 2008 - Aug 2011•Conducted swim practice for the swim team and teach private swim lessons•Developed leadership and team building skills as a coach•Achieved an undefeated season using strategic problem solving skills•Helped to run and organize daily games and crafts for children
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Advertising InternAshworth Creative Mar 2011 - May 2011•Organized schedules, appointments, and agendas for clients and employees•Responsible for updating social media sites; including Facebook, Twitter, and Blog•Compiled research and writing proposals regarding clients•Assisted in brainstorming web strategy for client’s campaigns•Examined website traffic and marketing effectiveness using Google Analytics -
Promotions Intern At Wplj 95.5Citadel Broadcasting May 2010 - Aug 2010•Diversified administrative support (receptionist, air checks, prize fulfillment, and listener follow-up)•Entered prize data into computer system•Executed station events and promotions (Quick Chek, Bud Light, Oreo, and Wheat Thins)•Assisted at concerts and promotional events•Trained new interns on computer programs
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Advertising Sales Intern At Wplj 95.5Citadel Broadcasting Feb 2010 - May 2010•General office administration secretarial, receptionist, and organizational•Assisted in the development of new and existing client relations•Managed prize fulfillment, promotions, and follow-up with listeners to ensure loyalty•Performed Air Checks (radio segments) of advertisement spots for client approval•Wrote copy for radio spot commercials (Starbucks and Oreo)
Darrell Ann Matson Education Details
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Advertising; Minors - Marketing And Art & Advertising Design -
Westfield Senior High School
Frequently Asked Questions about Darrell Ann Matson
What company does Darrell Ann Matson work for?
Darrell Ann Matson works for Havas Life New York
What is Darrell Ann Matson's role at the current company?
Darrell Ann Matson's current role is SVP, Director of Client Services.
What schools did Darrell Ann Matson attend?
Darrell Ann Matson attended Marist College, Westfield Senior High School.
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