Darrell Fernandes Email & Phone Number

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Mumbai Area, India

Colgate Palmolive – Mother Brand Colgate, Colgate Dental Cream, Colgate MaxFresh, Colgate Active Salt, Kids, Plax and Palmolive Personal Care. Responsible for leading full spectrum of marketing efforts: brand strategy, creative development, media and content strategy, retail marketing, social and PRRevitalized flagship brand communication shifting it from core functional to emotional space on the single biggest toothpaste brand in the countryLaunched global first 360-degree Equity campaign ‘Smile Karo aur Shuru ho Jao’ to rekindle brand scores in a heightened competitive environmentRelaunched Colgate MaxFresh with a differentiated proposition while still being relevant amongst the youth (TG)Led digital first strategy and execution for Palmolive hand washes and newly launched hand sanitizers during the pandemicDigital brand campaign for Plax mouthwash with sampling strategy for penetration of the brandGenerated revenue for WPP by bringing in specialized verticals for meeting client requirements. Working along with Colgate and Red Fuse global teams to develop the 2.0 strategy for Colgate Equity

Mumbai Area, India

Park Avenue (male grooming portfolio), Nerolac, HDFC Mutual Funds, Schmitten & Hoppits Luxury Chocolates, Bharti AXA Life Insurance, Shell Foundation, Yolo Homes and Ariisto RealtorsManaging business ranging from personal care to real estate at one point in timeLed and motivated a team of 7 people to drive and smoothly run the business on a day to day basisLed multiple new business pitches and won 4 major accountsActively participated in research to develop communication insights

Hindustan Unilever (Kwality Walls, Knorr), Food Brand of HUL (shelved), SuzlonWorked extensively on HUL foods business as well as Suzlon at the same timeLed market and consumer research and brand concepts to creative briefsManaged day to day operations and ensured timely and quality creative outputDeveloped the go-to-market strategies for HUL brands

Marico (Manjal), Airtel, Tata Motors (Commercial Vehicles), DB Realty Handled day to day operations and single handed managed tactical communication for brands

Kraft Foods (Tang), Marico (Corporate & Soaps), Pfizer (Gelusil), Times Response Group, Fiat India Automobiles, BBC Global Channels, Nitco group and HPCL (Power)

Post Graduate, Marketing

B.Sc. With Computer Science, Computer Science