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Innovation is at the heart of everything I do. I embrace the challenge of adapting when needed and disrupting the status quo whenever possible.With over 18 years of experience at the forefront of digital evolution and transformation, I have dedicated myself to being a pioneering product strategist, thought leader, and operator. I have crafted solutions and technologies that elevate customer experience, engagement, retention, and loyalty.As customer expectations evolve, my unwavering commitment lies in delivering exceptional value and challenging conventional thinking to achieve rapid and impactful results.As a seasoned executive in digital products, marketing, advanced analytics (AI/ML), operations, customer experience (CX), and e-commerce strategy, I deeply understand the complexities of introducing innovative ideas and implementing cutting-edge technology solutions. My role as a digital expert has empowered businesses to accelerate growth and elevate customer engagement through a highly consultative, strategic, and data-driven approach that yields meaningful results.Recognized as a three-time Top 40 Under 40 Innovative Digital Leader, I have led dynamic teams and product initiatives that have shattered records in web and mobile performance, driven digital strategic enablement, and modernized marketing across diverse sectors. I have developed visionary product growth plans, spearheaded martech transformations, and collaborated with industry leaders like Google, Salesforce, and Optimizely. My expertise encompasses customer engagement and retention, customer acquisition, product design and management, user experience, product analytics, and scalable solutions.**Areas of Expertise:**— Customer Engagement and Retention — Data Science & AI/ML — Customer Acquisition — Extending Reach across Different Segments — Customer Experience Focus — Business & Strategic Planning Optimization — Marketing Technology — Scalable Solutions**Skills Include:**Product Design, Management & Marketing | User Experience (UX) Design | User & Competitive Insights | Customer Acquisition & Retention | Product Roadmap | Product Analytics | Team Development | Market & Pricing Analysis | Strategic Planning | Product Development | Portfolio Strategy | Partnerships & Integrations | Agile Development | Marketplace Platforms | Brand Engagement | B2C | SaaS Products
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Chief Product OfficerWorkmoneyRichmond, Tx, Us -
Chief Product & Experience OfficerHope Enterprise Corporation 2024 - PresentJackson, Ms, Us -
Advisory Board MemberOur Lady Of The Lake University Apr 2024 - PresentSan Antonio, Tx, Us -
Founder, Head Of Product Strategy & CoachingTargeted Outcome Apr 2023 - Present-Product Strategy & Consulting: Founded an advisory & strategy startup specializing in product strategy, digital transformation, and marketing technology, driving growth for clients through innovative disruption strategies.-Revenue & Profit Growth: Achieved a 50% increase in client profits over five years by shifting to direct-to-consumer (DTC) models and crafting future-ready roadmaps.-UX Leadership: Provided strategic guidance on UX consistency, ensuring engaging user experiences across all digital channels.-Business Impact: Successfully delivered on 100% of business objectives within 12 months, aligning product strategies with industry trends and client goals. -
Vp Of Product Strategy, Cx & Innovation At Capital One Innovation LabCapital One 2021 - 2023Mclean, Va, UsAs Chief Product Officer at Capital One Auto Garage, I led an integrated product strategy that bridged B2B and B2C experiences, swiftly delivering market value to meet evolving consumer and dealer needs. By embracing a 10x innovation methodology, I discovered new opportunities and enhanced product and service value propositions. I ensured alignment between Auto Finance and the broader Enterprise product strategy, focusing on a transformative customer experience.Key Responsibilities:-Strategic Product Leadership: Spearheaded product strategy for Capital One Auto Garage, driving a 30% increase in customer satisfaction through innovative AI/ML integration and advanced B2C, B2B, and martech solutions.-UX & Design Consistency: Led UX strategy across all digital touchpoints, ensuring a consistent, customer-focused design approach that enhanced user experience.-Revenue Acceleration: Reduced the product management cycle by 83% within three months, resulting in a 50% increase in new recurring revenue. Developed AI/ML data strategies, future-proofing the organization’s data capabilities.-Digital Transformation: Executed a comprehensive digital transformation roadmap that aligned with corporate objectives, driving growth and innovation across multiple product lines. -
Head Of Industry - Technology & Consumer ElectronicsGoogle 2020 - 2021Mountain View, Ca, UsProvided strategic leadership to enhance Google's capabilities and products across multiple business sectors. Developed a comprehensive digital enablement roadmap to drive marketing modernization, business maturity mapping, and customer engagement throughout the journey, including acquisition, engagement, and retention. Spearheaded advanced data strategies and pioneered innovations to create new revenue streams.Key Focus Areas:-Strategic Leadership: Provided thought leadership across multiple sectors, enhancing Google’s capabilities by spearheading the shift from traditional retail to direct-to-consumer models. Defined new OKRs that accelerated revenue growth by 56% within one year.-Cross-Functional Leadership: Led a cross-functional team spanning data, engineering, marketing, and product to develop a scalable playbook for subscription services growth. Delivered a cohesive strategy that significantly increased subscription adoption and customer retention.-Digital Transformation: Directed digital transformation initiatives across multichannel teams, focusing on traffic generation, data attribution, customer acquisition, and DTC strategies, driving substantial growth in digital channels.-Team Development: Cultivated a growth mindset culture, building high-performing teams and fostering strong engagement. Enhanced team performance and sense of belonging through strategic leadership and development initiatives.-Customer Engagement: Developed cross-product solution narratives aligned with go-to-market (GTM) strategies, resulting in a 20% increase in customer engagement and preference.-Innovation & Efficiency: Managed R&D and L&D programs, driving innovation and increasing team capabilities. Implemented a data-driven product roadmap, leading to significant market share growth and improved user satisfaction.-Operational Excellence: Streamlined product roadmaps and team processes, boosting execution velocity and increasing operational efficiency by 75%. -
Vp Digital Product, Omni & Digital Growth (Cpo/Cdo) | Ai & Innovation ExpertMattress Firm 2019 - 2020Houston, Texas, UsAs CPO, CDO, and CXO, I managed a $150M+ digital P&L and led a team of over 60 employees. Reporting to the CIO and CTO, and accountable to the CEO and Board, I drove growth initiatives, increasing customer acquisition and lifetime value for over 3M annual customers. I oversaw customer experience (CX), D2C e-commerce, digital strategy, and transformation. My role expanded to include analytics, CRM, digital products, experience, and design. I led strategic partnerships with Google, Salesforce, and Optimizely, and regularly interfaced with the Board for strategic alignment and executive buy-in. Additionally, I pioneered the creation of an AI/ML product, the first in the mattress industry.Key Focus Areas:-Led the digital transformation, shifting from brick-and-mortar to a robust e-commerce platform, resulting in a 20% increase in web traffic.-Managed a substantial digital P&L budget and built a high-performing team across product, analytics, UX, and engineering.-Developed a multi-year omni-channel strategy, enhancing customer experience, standardizing processes, and driving retail tech innovation.-Partnered with Google to boost growth through customer experience improvements, CMS, CRM optimization, and acquisition strategies, significantly increasing engagement in key segments.-Introduced Multi-Touch Attribution Modeling, optimizing marketing investments and improving spending efficiency.-Pioneered a 360-degree customer touchpoint map, boosting engagement by 20% and enhancing NPS.-Launched mPOS in retail stores, improving clienteling, checkout speed, and conversion rates.-Overhauled digital strategy to embrace mobile-first practices, reducing legal issues by 50% and increasing mobile satisfaction by 30%.-Guided product strategy through hypergrowth, driving a 10x revenue increase and expanding market share by 75%.-Recognized by Gartner & Forrester for excellence in retail transformation. -
Board MemberOskcar 2017 - 2020Board member focusing on digital and strategic direction. -
Director, Digital Product, Cx Strategy & Digital Growth (Acquisition, Retention & Engagement)Cricket Wireless (At&T Subsidiary) 2014 - 2019Atlanta, Georgia, UsAs Vice President of Digital Product & CX Strategy, I played a pivotal role in transforming Cricket Wireless into a digital-first powerhouse following its acquisition by AT&T. My leadership in product strategy, UX design, and customer experience drove significant growth, increased market share, and positioned Cricket as a leader in the pre-paid wireless market.Key Achievements-Post-M&A Integration: Led digital M&A integration efforts post-AT&T acquisition, scaling digital platforms and aligning organizational structures, increasing web traffic from 5M to 20M monthly visitors.-Market Expansion & Revenue Growth: Drove U.S. subscriber growth from 4.5M to 10M, achieving a >200% YoY increase in mobile revenues while reducing Cost per Customer Acquisition.-Atomic Design & UX Leadership: Introduced atomic design principles and led UX strategy, ensuring consistent design and user experience across all digital products.-Award-Winning Performance: Recognized with industry awards for digital transformation and customer experience excellence, including recognition from J.D. Powers and Forrester.-Customer Focused Products: Launched conversational A.I. tools, customer retention value center, CRM, Cricket Rewards (Loyalty), Retail POS, Payment Experiences, MyCricket App, Visual Voicemail, Digital User Management -
Head Of Digital Product Strategy & Design, Ecommerce, Digital Advertising And AnalyticsPizza Hut 2013 - 2014Plano, Tx, UsOwned all CX omni-channel experiences, e-commerce platforms, including desktop, mobile, apps, and Xbox, and online advertising. Directed all digital advertising and product merchandising for national calendar and product test launches. Led cross-functional teams to develop customer value propositions and 360 marketing plans for new products and promotional campaigns. Drove traffic to digital channels via Search Engine Optimization (SEO) and paid search. Managed a $5M+ digital e-commerce budget for product design and digital agencies. Led five direct reports and +30 contractors and agency team members. Expanded on initial vision, securing approval to build out the company’s inaugural Digital Analytics function in 2013. Expanded partnerships with Amazon, Sony, Hulu, and Visa. -
Manager, Digital Product (Ecommerce)Fedex 2006 - 2013Memphis, Tn, UsWhile at Fedex, I led a large-scale digital transformation with successful third-party integration while redefining web API services and how they integrated with the business. Key to our success was the ability to drive customer adoption and expansion of our partnerships. This work enabled the company to successfully capitalize on market opportunity grow its revenue from online e-commerce products by $624M over 4 years. As the Digital Product lead, I led global teams, including Sales, Marketing, IT, and Support in driving customers to new products and services with enhanced value propositions for a multi-billion-dollar revenue channel. I was also invited to sit on the Fedex Ecommerce Council. As a result of this work and impact, I was recognized with the 2012 Chairman’s “FedEx Five-Star Award” (top 1% of employees) for outstanding business performance and leadership, and 2012 “FedEx Shining Star Award” as a Top 10% performer in the digital marketing organization. -
Product Lifecycle ManagerWalmart 2004 - 2006Bentonville, Arkansas, UsWhile at Walmart, I managed product shelf lifecycle to achieve regional revenue goals, and maximized our product sales while managing the highest revenue-generating general merchandising department at the company.
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Darrell Franklin Education Details
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Oklahoma State UniversityMajor: Marketing; Minor: Strategic Management; Emphasis: Communications -
Southern Nazarene UniversityAnd Related Support Services
Frequently Asked Questions about Darrell Franklin
What company does Darrell Franklin work for?
Darrell Franklin works for Workmoney
What is Darrell Franklin's role at the current company?
Darrell Franklin's current role is Chief Product Officer.
What is Darrell Franklin's email address?
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What is Darrell Franklin's direct phone number?
Darrell Franklin's direct phone number is +197226*****
What schools did Darrell Franklin attend?
Darrell Franklin attended Oklahoma State University, Southern Nazarene University.
What are some of Darrell Franklin's interests?
Darrell Franklin has interest in Social Services.
What skills is Darrell Franklin known for?
Darrell Franklin has skills like Product Marketing, Strategy, Cross Functional Team Leadership, Marketing, Strategic Partnerships, Product Management, E Commerce, Sales, Segmentation, Project Planning, Online Advertising, Competitive Analysis.
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