Darrell Halcon Email & Phone Number

Tempe, Arizona, Us

Implemented data-driven marketing campaigns to achieve primary KPIs/goals, including overseeing Consumer Marketing Paid Media efforts (TV/OLV and Display) focused on lead generation and increasing unique website visits. Managed high-profile sports partnerships with properties like the NFL, US Ski & Snowboard, and Overtime, developing comprehensive media strategies across TV, Digital Media, and Social Media platforms. Spearheaded the implementation of real-time reporting dashboards on marketing KPIs to enhance budget allocation and efficiency. Collaborated cross-functionally, working closely with internal teams such as creative, legal, and analytics to ensure campaign alignment and overall marketing initiatives. Proficient in communication and presentation, adept at articulating media recommendations and campaign performance.

London, London, Gb

Clients: InvisalignDay-to-day client and agency lead for the Invisalign clear aligner brand. Focused on developing actionable strategic plans that achieved client goals across channels that included TV Broadcast, Digital (Display & Video), Programmatic and Paid Social.Developed data-driven, insights-based strategies that aligned with agency and client goals. Collaborated across teams (Analytics, Programmatic, Social) from implementation to measurement, achieving KPIs, driving business results, and applying learnings to future campaignsAdapted and rolled out agency initiatives that included end-to-end communications planning process

Emeryville, California, Us

Clients: ShoreTel, Lifesize, Amazon Web Services, Adobe Stock, CouchbaseFunctioned as the day-to-day client and agency lead on multiple accounts. Focused on developing actionable strategic plans that achieved client goals across channels that included Digital, Content Syndication, Programmatic, Social, Out of Home and Print. Managed direct reports of varying experience levels as well as internal teams across multiple client teams.Developed data-driven, insights-based strategies that aligned with agency and client goals. Collaborated across teams (Analytics, Programmatic, Social) from implementation to measurement, achieving KPIs, driving business results, and applying learnings to future campaignsAdapted and rolled out agency initiatives that included end-to-end communications planning process

Tokyo, Jp

Clients: Microsoft- Cloud + Enterprise, Office365Served as the primary day to day client contact across multiple Microsoft Cloud + Enterprise lines of business. Led traditional and digital planning and strategy while overseeing four direct reports as well as collaborated with Search, Analytics and AdOps in the the planning, implementation and maintenance of digital media campaigns.

London, England, Gb

Clients: University of Phoenix, Nokia, Blue Shield of California, VertuLed traditional and digital planning as the day to day client contact for multiple accounts and lines of business. Responsible for overseeing 5 direct reports in the the planning, implementation and maintenance of both traditional and digital media campaigns.

New York, New York, Us

Clients: Southern California Honda Dealer Association, Mike's Hard Lemonade, Health Net

London, Greater London, Gb

Clients: Toyota Motor Sales

West Hollywood, California, Us

Clients: Nestle (Crunch Baby Ruth, Wonka Products)

New York, Ny, Us

Clients: Microsoft - Agility, Office, IT/Developer

Clients: Sony B2B, Intershop, HelloBrain.com

Clients: Sony B2B, Intershop, HelloBrain.com