Working with a brilliant team and amazing partners to promote Newfoundland and Labrador to the world through advertising, travel trade, travel media and on-the-ground visitor services.

As part of a team, responsible for concept and creative development, media planning/buying, communications and public relations for Liquor division and Cannabis NL. Developed and managed budgets for departmental projects and oversaw the successful execution and review of all marketing and communications plans, including traditional and digital media. Played lead role on matters related to corporate communications, customer experience, media, and public relations, including coordination and completion of Annual Reports and press releases, liaised with Executive and the Department of Finance, Government of Newfoundland and Labrador.Inaugural member of Diversity and Inclusion Committee.

Responsible for planning and execution of events, promotions and communication for North Atlantic’s Retail division, including loyalty program (Yay! Rewards) and Orangestores. Built community profile of North Atlantic and Orangestores through development of strategic marketing/advertising plans and community partnerships. As a key member of the management team, responsible for quarterly inspections of all North Atlantic branded sites throughout Newfoundland and Labrador, and weekly inspections of Orangestores, reporting on key findings and addressing concerns with Retail Operations team and/or store management. Participated in planning and execution of annual Retail Managers Seminar and Awards, including presentations on current and upcoming marketing initiatives.

Developed client base and met/exceeded sales targets from 2002-2004. Directed advertising efforts of sales team from 2004-2007.