As the CEO of Crowned Skin, I lead a dynamic and fast-growing beauty brand focused on transforming men’s skincare and grooming. My role is to drive the overall strategic vision of the company, ensuring that every product embodies excellence and meets the evolving needs of modern men. I oversee all aspects of product development, from the formulation of high-quality, organic body butters and oils to their market introduction, ensuring each product aligns with our mission of merging fragrance and skincare.In this capacity, I steer the growth and expansion of Crowned Skin, managing our foray into retail, partnerships, and product innovation. My focus is not only on creating effective, natural products but also on building a brand that resonates with men who value self-care, confidence, and quality. I work closely with cross-functional teams, from marketing and product development to operations, ensuring that our brand maintains its authenticity while scaling.Additionally, I am responsible for cultivating a strong organizational culture that fosters creativity, collaboration, and customer-centric thinking. Under my leadership, Crowned Skin has gained significant online presence and scaled rapidly, with a strong focus on customer satisfaction, sustainability, and excellence in every product offering.By blending a forward-thinking approach with a commitment to innovation, I ensure that Crowned Skin continues to thrive as a leader in men's grooming, with products that elevate both appearance and confidence.

- Manage $75M+ Google ads product revenue (Search, YouTube, Discovery, Gmail etc.) with consistent quarterly revenue growth rates.- Collaborate with cross-functional teams daily to deliver exceptional customer experiences.- Manage quarterly executive-level planning with clients to identify marketing goals and objectives and lead quarterly business reviews to analyze performance.- Plan and host client engagement events, such as executive summits and product education sessions.- Analyze data using internal Google tools to inform business strategy and recommendations.- Develop pitch decks, draft emails and lead daily phone communication to engage with customers.-

-Served as the day-to-day liaison between your Enterprise clients and VidMob.-Drove client satisfaction and client retention; ensuring you and direct report(s) deliver the value of VidMob for each client engagement.-Bridged analytics and creative by effectively translating data into action-Rooted testing plans and all recommendations in deep understanding of best practices, data performance, and brand / business strategy.-Leveraged strategic precision to collaborate with the sales team in developing strategically informed proposals, based on client business needs and challenges.-Drove client satisfaction and client retention; consistently delivering the value of VidMob, for each client engagement -Developed strong internal relationships to ensure creative recommendations are built for quality test & learn, are properly executed, creatively and strategically sound, and demonstrate the maximum value of the Create & Learn cycle.

-Manages a $50M+ /year media portfolio of 50 Key brand partners driving digital brand strategy and strategic insights-Analyzes consumer insights and vertical benchmarks to drive tailored creative/strategic approaches to bolster Brand Awareness, Consideration, and Conversion Campaigns.-Manages overall brand strategy, creative, campaign flights and the overall media mix for over 50+ brands in my portfolio.-Drives brand success through a full funnel campaign approach building pipelines ranging from strong brand awareness/relevance campaigns to high converting conversion and consideration campaigns-Works cross functionally with Agencies, Brands, and marketing partners to understand key business goals, KPIs, and ensure campaign flights are timely and successful-Drives Measurement of Brands overall relevance and success through cross channel brand measurement studies-Drives businesses revenue through consultation and implementation of performance driven insights, creative strategies, and performance integration tools.

-Manage the overall client relationship-In charge of project management for 10 multi-asset portfolios with AUM ranging from $75M to $600M totaling to about 4 billion dollars in assets-Manage specialized projects cross functionally to meet client KPIs and goals-Manage relationships with record-keepers, custodians, and investment managers on behalf of the client. • Conduct technical performance reconciliations and rate of return audits of client's investment portfolios, conduct peer-to-peer benchmarking of institutional investment portfolios.• Research and conduct a thorough assessment of Investment Managers performance for purposes of replacing poorly performing managers and/or risk mitigation in the Equity and Fixed Income space.

-Assisted in analyzing marketing and sales data to help shape future sales marketing strategies by preparing a comprehensive report on marketing and sales effectiveness monthly -Planned and executed initiatives that bring sales reps and customers together to to drive incremental sales through promotional events - Boosted the company’s profitability by serving as a liaison to sales reps by serving as the initial point of contact to our customers in the Canadian and global market which resulted in about $300,000 worth of revenue brought into the company in sold Buehler products -Collaborated across cross-functional teams from creative, product managers, sales, and marketing to produce marketing and sales strategies

At Exelon, I worked in the Revenue Management Department where I worked closely with the business analysts aiding them in their efforts of achieving Capital O&M targets,and KPI target related to bad debt expense. Specifically I performed the following: - Executed between 20-50 phone calls a day in effort to compile a list of individuals eligible for specific support offered by the company - Performed detailed analysis and prepare comprehensive reports to support business operations. - Reduced the company's bad debt by $500,000 through investigating the risk associated with over 300 customer accounts, then making recommendations to set up payment plans or move the accounts into collections- Supervised the CHAMPS programs by governing the acceptance and denial process of the grant given to eligible disabled veterans