Darrell Surhigh Email & Phone Number

Vancouver, Washington, Us

Scottsdale, Arizona, Us

 Responsible for Identifying and analyzing the competition, both locally and regionally and for maximizing the occupancy and the average daily rate of the hotel, while upholding excellent guest service and accommodations to all guests. Developed the property's Revenue Generation Plan, including development of Market Performance Forecast (MPF) and Market Segment Planner (MSP) while developing strategies to increase market share to maximize the hotel's competitive position in the local market Controlled optimizing pricing and inventory based upon consumer demand and market conditions

 Solicit, negotiate and book new and repeat business through various efforts (outside sales calls, prospecting, telemarketing, mailings, referrals, networking, etc,) to maximize room revenue and meet/exceed goals. Monitors production of all top accounts and evaluates trends within the market and coordinates all corporate negotiated sales to Meets or exceeds set goals in room revenues, market share and others goals outlined in the property's Business Plan Possess a working knowledge of all current revenue management tools and technology to ensure that the hotel is the market leader in its competitive set and Remain up to date on current market conditions and aware of future trends.

 Establishes client base of organizations, associations, social groups, and corporate businesses through direct outside and inside sales, in order to secure business for the hotel. Negotiates guest room rates, meeting room rental, function space, and hotel services within approved booking guidelines. Confirms agreements in writing and forwards document to client and affected hotel departments. Develops and maintains relationships with key clients in order to produce group and/ or convention business. Ensuring that predetermined sales expectations are met or exceeded.

Amsterdam, Nl

 Responsible for maintaining and increasing client base of organizations, and corporate businesses through direct outside and inside sales effort and RFP leads, while establishing trust and rapport with clients to generate and boost revenues for the hotel. Responsible for Identifying and analyzing the competition, both locally and regionally and for maximizing the occupancy and the average daily rate of the hotel, while upholding excellent guest service and accommodations to all guests.

 Maintained consistent verbal and written communication with clients and effectively working with Rooms, Recreation, Catering, Conference/Convention Services, and Banquet Departments to ensure a successful event. Prepared group sales proposals and contracts and performed credit checks on upcoming Events

 Responsible for inbound and outbound, sales calls and follow-up with implementing, coordinating and facilitating all aspects of the calls. Responsibilities included coordinating all aspects of meetings including: audio visual and food & beverage needs for both corporate accounts and private groups, and provided accounting management for the office, as well as, responsible for budgetary planning. Consistently meet and exceed monthly and quarterly goals, maximize customer satisfaction and increase profitability, maintain contact database to ensure communication with past, current, and prospective clients.

Az, Us