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Experienced Sales Director with a demonstrated history of working in the hospitality industry. Strong sales professional skilled in Catering, Microsoft Word, Sales, Hospitality Industry, and Event Management.
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Sales Director Empire HospitalityEmpire Hospitality Mar 2023 - PresentVancouver, Washington, Us -
Business Development ManagerHotel Contracting Services Apr 2019 - PresentScottsdale, Arizona, Us -
Dual Director Of SalesSpringhill Suites & Townplace Suites Tempe Az Mills Nov 2015 - Dec 2018
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Director Of SalesHoliday Inn & Suites Scottsdale North Airpark Oct 2013 - Jul 2015 Responsible for Identifying and analyzing the competition, both locally and regionally and for maximizing the occupancy and the average daily rate of the hotel, while upholding excellent guest service and accommodations to all guests. Developed the property's Revenue Generation Plan, including development of Market Performance Forecast (MPF) and Market Segment Planner (MSP) while developing strategies to increase market share to maximize the hotel's competitive position in the local market Controlled optimizing pricing and inventory based upon consumer demand and market conditions
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Sales ManagerHomewood Suites By Hilton Phoenix Airport South Nov 2012 - Jul 2015 Solicit, negotiate and book new and repeat business through various efforts (outside sales calls, prospecting, telemarketing, mailings, referrals, networking, etc,) to maximize room revenue and meet/exceed goals. Monitors production of all top accounts and evaluates trends within the market and coordinates all corporate negotiated sales to Meets or exceeds set goals in room revenues, market share and others goals outlined in the property's Business Plan Possess a working knowledge of all current revenue management tools and technology to ensure that the hotel is the market leader in its competitive set and Remain up to date on current market conditions and aware of future trends.
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Sales ManagerHoliday Inn Express & Suites Old Town Scottsdale Sep 2011 - Oct 2012 Establishes client base of organizations, associations, social groups, and corporate businesses through direct outside and inside sales, in order to secure business for the hotel. Negotiates guest room rates, meeting room rental, function space, and hotel services within approved booking guidelines. Confirms agreements in writing and forwards document to client and affected hotel departments. Develops and maintains relationships with key clients in order to produce group and/ or convention business. Ensuring that predetermined sales expectations are met or exceeded.
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DosHoliday Inn Phoenix Downtown North Oct 2008 - Sep 2011Amsterdam, Nl Responsible for maintaining and increasing client base of organizations, and corporate businesses through direct outside and inside sales effort and RFP leads, while establishing trust and rapport with clients to generate and boost revenues for the hotel. Responsible for Identifying and analyzing the competition, both locally and regionally and for maximizing the occupancy and the average daily rate of the hotel, while upholding excellent guest service and accommodations to all guests. -
National Sales ManagerChaparral Suites Resort May 2006 - Aug 2007 Maintained consistent verbal and written communication with clients and effectively working with Rooms, Recreation, Catering, Conference/Convention Services, and Banquet Departments to ensure a successful event. Prepared group sales proposals and contracts and performed credit checks on upcoming Events -
Sales ManagerFiesta Resort May 2002 - Aug 2007 Responsible for inbound and outbound, sales calls and follow-up with implementing, coordinating and facilitating all aspects of the calls. Responsibilities included coordinating all aspects of meetings including: audio visual and food & beverage needs for both corporate accounts and private groups, and provided accounting management for the office, as well as, responsible for budgetary planning. Consistently meet and exceed monthly and quarterly goals, maximize customer satisfaction and increase profitability, maintain contact database to ensure communication with past, current, and prospective clients.
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Senoir InstructorCollins College 1997 - 2000Az, Us
Darrell Surhigh Skills
Darrell Surhigh Education Details
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Ferris State University
Frequently Asked Questions about Darrell Surhigh
What company does Darrell Surhigh work for?
Darrell Surhigh works for Empire Hospitality
What is Darrell Surhigh's role at the current company?
Darrell Surhigh's current role is Sales Director - EMPIRE Hospitality.
What is Darrell Surhigh's email address?
Darrell Surhigh's email address is ds****@****ual.com
What schools did Darrell Surhigh attend?
Darrell Surhigh attended Ferris State University.
What skills is Darrell Surhigh known for?
Darrell Surhigh has skills like Sales, Hotels, Marketing, Management, Leadership, Hospitality, Customer Service, Event Management, Hospitality Industry, Hospitality Management, Revenue Analysis, Budgets.
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