Darrell Dean, Phd Email & Phone Number

Ottawa, On, Ca

Worked with government officials, senior political staff, and communications colleagues across government to manage the day to day operation of the Government of Canada’s advertising activities.• Provided executive management of the Government of Canada’s advertising portfolio ($86M in 2022-2023), including final approval on all aspects of major campaigns.• Contributed significantly to the development of all major campaigns through campaign strategy, creative development, and media execution.• Participated in all aspects of creative development, from concept review and focus group testing evaluation, through to on-site video and audio production.• Focused on KPI measurements, instilling a renewed focus on their use to evaluate success and facilitate insights for future campaigns.• Ensured timely approval by the Prime Minister of annual advertising budgets and central funding applications through effective briefing and advanced planning.• Advised the Prime Minister and Cabinet on policy files related to advertising, digital platforms, and online hate.

Ottawa, Ontario, Ca

Proud to have volunteered both as an active member of the Board of Directors as well as in the years since, to reestablish the organization, rebuild trust with City and community partners, and grow its summer festival into the biggest Pride in the city’s history.• Worked with other board members to listen to the community, craft policies and procedures, and execute community events to reestablish fiduciary responsibility and trust.• Designed the Capital Pride logo and visual identity system (in use 2016-present).• Designed and developed the Capital Pride website on the WordPress platform, including many bespoke functionalities with a focus on ease of updating by volunteers and staff while still providing an engaging user experience.• Helped execute the keynote summer and winter festivals (2016-2018, 2022-2023) with creative development, digital support, on-the ground event support, and main stage production management.• Designed and helped lead the successful pitch to host the national Fierté Canada Pride Conference in 2019.

In the short time between full-time gigs, I had the opportunity to take on and complete a number of exciting projects for an array of clients.• Designed and developed a complete, bespoke WordPress theme for a leading Canadian think tank.• Performed technical website and digital advertising audit, as well as a branding package update and logo refinement, for a leading Indigenous youth advocacy organization.• Developed a campaign brand system and all digital and print assets for a major fundraising campaign for a world-class Canadian hospital.

Montréal, Québec, Ca

Partnered with political, not-for-profit, and corporate clients to deliver digital advertising, email engagement and fundraising, creative and video services, web design and development, and politically-sensitive digital communications consulting provincially, federally, and internationally.• Hired and led a multi-tiered digital and creative team of twelve strategists across three continents, with exceptional employee satisfaction scores.• Executed complete digital programs, including email, web, and social initiatives—from top-level strategy to development and delivery of campaigns—with fundraising and contact acquisition objectives.• Focused on the use of data, in-platform optimization, and outstanding written and visual creative products to drive above-average results, meeting or exceeding client goals.• Provided executive leadership company-wide, particularly in the areas of office management, technical and corporate operations, employee satisfaction and engagement, and diversity, equity and inclusion.• Prepared an internal operational SWOT analysis through employee interviews and literature research, and delivered a set of key recommendations for continued growth.

Montréal, Québec, Ca

Montréal, Québec, Ca

Ottawa, Ontario, Ca

Acted as the Director of Creative and Content for Justin Trudeau’s 2021 successful federal re-election campaign, hiring and leading teams of 20+ staff to develop and execute all digital, social media, and visual communications objectives for the central campaign.

Ottawa, Ontario, Ca

Acted as the Director of Creative and Digital Content for Justin Trudeau’s 2019 successful federal re-election campaign, hiring and leading teams of 20+ staff to develop and execute all digital, social media, and visual communications objectives for the central campaign.

Ottawa, Ontario, Ca

Started shortly after Justin Trudeau became leader, and have contributed significantly to the visual identity and digital brand that’s defined the Party since.• Designed, implemented, and later shepherded the further development of the complete visual brand system used since 2015 to represent Justin Trudeau and the Liberal Party of Canada.• Hired and led a team of up to twelve to execute the Party’s digital and creative functions across email engagement and fundraising, social media, graphic design, video production, and web development.• Produced 100+ live and pre-recorded videos with caucus, party leaders, and staff including interviews, testimonials, live event hits, and policy explainers among others.• Developed the complete brand systems for two National Party Conventions (2016, 2018), including and all on-site print and digital assets. Also fully produced multi-day, on-site “Liberal Live” productions for three Conventions (2016, 2018, 2024).• Acted as the Director of Creative and Digital Content for Justin Trudeau’s 2019 and 2021 successful federal re-election campaigns, hiring and leading teams of 20+ staff to develop and execute all digital, social media, and visual communications objectives for the central campaign.

Ottawa, Ontario, Ca

Ottawa, Ontario, Ca

Ottawa, Ontario, Ca

• Worked to develop brand and positioning statements• Helped to develop communications policies for this new organization• Lead development of logo and other visual identity elements• Designed and developed WordPress managed website

• Designed robust, consistent visual identity including website, digital and print ad campaigns, social media assets, brochures, etc.• Developed and implemented digital strategy and promotional campaigns• Interviewed, hired and co-lead a team of community managers, graphic designers, photographers and project managers• Co-developed social media usage policy for 25+ unique teams

• Founded in 2012 and worked with many brands including GreenCentre Canada• Collaborate on science communications, presentation and messaging• Work with existing brands to develop and execute project plans• Developed and implemented several corporate/event visual identities including websites, social media assets, animations, flyers and brochuresBelow, you'll find some examples of recent work done for clients. For more information on these projects and others, please visit dcdcommunications.com

Kingston, On, Ca

• Performed original research, analyzed results and prepared associated reports, presentations and manuscripts in the field of green chemistry, with a focus on heterogeneous catalysis for fuel cell applications.• Performed lab administration and supervised research assistants• Held several TAships, including online course development and management• Authored 5 manuscripts, presented at 8 conferences, co-authored 10+ other

Kingston, On, Ca

Met with instructors and administrators to organize and implement course, designed online lab assignments, managed teaching assistants hours and duties, prepared contracts, prepared course documentation for students, carried out forum, tutorial and website moderation, worked with Moodle, Blackboard Collaborate and WileyPlus software packages

Kingston, On, Ca

Four semesters: Fall 2007, Fall 2008, Winter 2009, Fall 2009. Prepared lectures and quizzes based on course material, led and assisted students through problem sets, helped develop protocols for new tutorial format implemented in September 2008, collected and analyzed feedback from students

I was the President and chairperson of this group during its inaugural two years and oversaw the creation of its guiding documents, the negotiation of policies for its operation within the department and university, the establishment of monetary support from external organizations including TekniScience and Wiley Publications, as well as event planning and execution.

Designed posters, logos and other graphics for the association and student clients

Ph.D., Chemistry

B.Sc. (Hons), Chemistry