Darrelle Eng Email & Phone Number

Singapore

Singapore

Singapore

- Lead on Events & Partnerships with global business conferences such as the Bloomberg New Economy Forum, Forbes Global CEO Conference and WSJ CEO Council. Scope of work includes negotiations, internal & external stakeholder management, operations support, contracting, development of brand experience, communications and delivery of entitlements- Development of client engagement events for EDB's client network- Involvement in Singapore's nation tech brand development and global talent marketing & communications strategy

Singapore/Shenzhen, China

• Reporting to Asia-Pacific Managing Director and global Head of Marketing • Support and management of key stakeholders of the WTA’s year-end season finale evento BNP Paribas WTA Finals Singapore presented by SC Global (June 2015 – December 2018)o Shiseido WTA Finals Shenzhen (2019)• Development of the WTA Finals brand strategy, working closely with appointed brand agency• Creation and execution of brand, marketing, communications and digital strategy across all platforms in Asia-Pacific, including Greater China, working closely with the global integrated marketing, creative, brand, communications and digital teams• Creation and localization of content, key messages and communication materials for distribution through traditional and social media networks • Development of initiatives to promote and support the growth of the brand, organization and its events in the region• Global on-site communications support for selected tournaments on the tour• Supporting the global partnerships team on fan engagement initiatives for key event and tour sponsors such as Porsche, Shiseido and SAP, as well as government agency stakeholders• Compilation and development of reports, stakeholder presentations and compelling pitch documents to assist in the business development process

Singapore

 Reported to Head and worked closely with other managers Oversaw a portfolio of 25 skincare, cosmetics and perfume brands, managing sales, PR and marketing including in-store merchandising, events and sponsorships. Brands include Maison Francis Kurkdjian, By Terry, 3LAB and more.  Development of brand DNA and strategy  Curation of incoming and outgoing brands Organisation and marketing of product launches, press and customer events  Development and execution of a variety of brand and marketing campaigns  Management of merchandising, stock/inventory & promotions Monitoring of profitability and cost control

 Reported to CEO and COO and worked closely with other heads of departments Built and led a team of 6 and overseeing in-store merchandising, events and sponsorships, graphic design, marketing and communications Coordination of marketing efforts and implementation of marketing and communications strategy with our network of more than 100 distributors across 80 countries Involved in internal Thought-to-Touch process from product design to sales strategy to marketing and communications Development and execution of marketing and communications strategy Development of full suite of marketing collaterals and press materials for products and events Management and participation in major tradeshows such as CES, CeBIT and IFA Developed and led major marketing collaborations:- Negotiated deals and developed sales & marketing strategy- Managed all liaison pre and post event as well as on site- Developed all marketing and press materials related to the artiste Major marketing collaborations:- Official Partner of Formula DRIFT USA- Official Partner of FOX Sports Asia (previously known as ESPN StarSports)- Jay Park x X-mini Capsule Speaker Limited Edition- Online campaign with Office Depot (USA), Far East Movement and Wongfu Productions

 Media relations management Planning of PR plan for new product launches Drafting of press materials such as press releases, speeches, fact sheets, backgrounders, media invites and bios Organization and invitation of media to press conferences and events Media pitching for corporate stories and product reviews Organization and facilitation of interviews Reviewing of interview questions and drafting of responses Media monitoring Coverage secured in significant international media publications such as BBC, Forbes, CNET, Hypebeast, GQ, FOX News LA and more.

 Account servicing - management of client and media relations Development and execution of media engagement and publicity strategy  Drafting of press materials such as press releases, speeches, fact sheets, backgrounders, media invites and bios Media monitoring New business development support Accounts worked on- Lexus Cup 2007 and 2008- Mercedes-Benz Tour 2008- Nat Geo City Chase Singapore 2008- Team Singapore at Beijing 2008 Olympic & Paralympic Games- Singapore Grand Prix 2008- Barclays Singapore Open 2008- Standard Chartered Singapore Marathon 2008- HSBC Women’s Champions 2008 and 2009- Formula DRIFT Singapore 2008 and 2009- Volvo Ocean Race 2008-2009 Singapore Stopover presented by UBS- OCBC Cycle Singapore 2009- Bintan Triathlon 2009- Aviva Open Singapore 2009- Asian Youth Games 2009- RBS F1 Racing Team- Taylormade-adidas- PUMA- Nestle Singapore- Kieser Training- Wrestling Federation of Singapore- Singapore Sailing Federation- ONE°15 Marina Club- Goodyear

Bachelor Of Social Science, Political Science And Law

Activities and Societies: Tennis Team

O Levels