Darrell Gooding Email & Phone Number

Lexington, Ky, Us

This is a high visibility strategic role responsible for developing and implementing wholegoods pricing and programming to reach market share and profitability goals. I develop a rolling 12-month pricing and programming plan which is presented to the Senior Leadership Team (SLT) twice a year as part of the company’s budgeting process. I collaborate across the organization with Sales & Marketing, IPPS, Supply Chain, and Finance to maximize KPIs (Key Performance Indicators). I also oversee the competitive pricing landscape and in order to capitalize on opportunities.

Lexington, Kentucky, Us

I spearheaded $300M North America branded printer hardware forecasting across ~600 SKUs, leading the overall review process across the Enterprise and Channel Sales teams. I fostered collaborative relationships with cross-functional team members in Finance, Supply Chain, Planning, and IT teams, aligning forecasts with business objectives. I also managed the SQL database with forecast reviews/creation and overall results reporting. Key highlights include:• Lifted executive management decision-making processes, publishing forecasts, actual results, and KPIs for Americas General Manager and executive sales team on twice-monthly basis.• Transitioned organization from historical trend forecasting emphasis to sales bid input, driving sales organization accountability and tracking results in spite of pandemic component shortages.

Lexington, Kentucky, Us

I established the hardware P&L forecast for this $200M business unit, reporting to the Director of North America Finance. I generated actual financial analysis, reporting, and presentations, evaluating KPIs and forecasting deviations. I also identified data trends, analyzing period performance through ad hoc and Price/Volume/Mix analysis. Key highlights include:• Provided strategic insights through data and analysis, advising cross-functional leaders in Sales, Demand Planning, Supply Chain, and other functions.

Lexington, Kentucky, Us

I led the Lexmark global embedded Solution Framework Software Development Kit (eSF SDK) program as part of overall system compatibility initiatives, reporting to Director of Partner Relationships (Marketing). I directed all aspects of the program including architecture upgrade communications and contract administration. Key highlights include:• Streamlined global operations, consolidating global system compatibility data into management matrix.• Built trust with 30 strategic partners, ensuring partner solutions were compatible with Lexmark systems.• Skillfully managed technology transitions, growing awareness for Lexmark eSF platform 5.x upgrade.• Delivered shortest time-to-market for partner integrations for Lexmark, releasing prior to product launch.

Lexington, Kentucky, Us

I introduced innovative strategies to manage break-fix services for product performance issues, collaborating with Managed Print Services organization and reporting to Director of Global Field Service. I ensured on-site repair Service Level Agreement (SLA) success, creating failure rate estimates, cost estimates, parts inventory, service logistics, supply chain, and implementation strategies to deliver world-class customer service. Key highlights include:• Launched Access-based break-fix service cost estimating database for standard/special service offerings.

Lexington, Kentucky, Us

I elevated Dell and overall OEM brand service relationships, reporting to Director, WW Business Development (Service). I led the service aspects of new product introductions and continuing operations, managing quality, logistics, and supply chain management. Key highlights include:• Instrumental to successful Dell strategic alliance, landing $750,000 depot service opportunity, closing Service portion of Dell OEM contract, and leading Dell depot support operations move from Canada to US.

Lexington, Kentucky, Us

I drove US Lexmark-branded printer extended warranty special bid profitability, estimating costs for break fix and support and ensuring technical capabilities. Key highlights include:• Cut special bid process turnaround time, eliminating worldwide organization direct involvement in process.

Lexington, Kentucky, Us

Worldwide Dell Service Program Manager (March 2005 – March 2006)I fostered a trusted relationship with Dell, managing all service-related activities of Dell-branded/Lexmark-built printers. I effectively synchronized global service programs, ensuring completion and quality of technical support training, printer repair depot operations, parts supply, inventory, and service documentation. Key highlights include:• Initiated Dell service programs, delivering service leadership across 3 RFQs, and new product introduction process for 11 printer programs (8 inkjet and 3 laser).

Lexington, Kentucky, Us

I lifted global laser print market decision-making through vendor share, emerging trend, and market research analysis. I managed the relationship with secondary market research supplier (IDC) and actively coached interns. Key highlights include:• Expanded executive management and product marketing/development leader insights via market research reports, improving report content, quality, analysis, and publishing time.

Lexington, Kentucky, Us

I created inventory forecasts for current products and product launches, planning for features and options. Key highlights include:• Led purchasing of $80M in color laser supplies inventory, establishing plans in-line with business goals.• Boosted departmental capabilities, launching Manugistics inventory management planning software.

Master Of Business Administration (M.B.A.), Business

B.S., Business