Darrell Hill, Mba Email & Phone Number

Dallas, Tx, Us

Dfw Airport, Tx, Us

-Drives parking product offerings & product strategy, including designing, developing, and executing the product roadmap. Annual revenue exceeds $217M.-Leads data science and machine learning efforts to increase revenue and provide advanced analytics insights.-Led project to analyze text sentiment analysis on parking refunds-Led AI project to analyze drivers of parking refunds which led to decisions like benefit / cost of automatically refunding low-dollar refund requests which improved call center efficiency-Leads cross-functional projects collaborating with senior executive leaders-Directs the development of promotions-Develops, leads, and manages customer retention strategy, loyalty and consumer insights-Interviews, selects, supervises, develops, and counsels subordinates

Dfw Airport, Tx, Us

Under my development and leadership, overall Parking revenue increased in FY22 by $10m vs. 2019 due to the strategic growth of Prebooked Parking Online, growing from $8.7M (’19) to $32M in 2022 using segmentation, pricing, market research, machine learning, advanced analytics, product development & advertising (+35% incremental revenue).Led and strategically managed a team of 6 revenue management and data scientists (a +3 increase in headcount vs when I started). Our team used econometrics and data science to maximize revenue for the annual $200M+ in parking & ground transportation at the airport. Our team provided advanced reporting (Power Point, Tableau, R, PDF, etc) to several departments and senior executives at the airport as part of the Global Strategy and Development team. I led the airport's first machine learning platform investment in 2021 (Dataiku) which paved the way for data science to be increasingly used at the airport. Created a 5-year strategic plan, roadmap, vision, KPIs, & mission statement for DFW Airport’s parking business, the largest source of revenue outside of air travel ($179M 2019). Innovated new revenue management techniques for parking that no other airport is doing, which factors business/leisure, length of stay, advanced purchase, and more. Led to beating budgeted revenue in 2022 by $5M. Led predictive analytics project to forecast parking occupancy with high accuracy 10 days in the future (Facebook Prophet). Enabled us to make pricing & pre-paid parking inventory decisions accurately. Other roles included:*Motivated team members & increased employee engagement*Regular, individualized team member feedback & performance appraisals*Pricing decisions, A/B price tests, & analytical performance reporting*Led airport strategy & enterprise data liberation projects*Advanced marketing analytics like analyzing and optimizing customer lifetime value & segmenting customers *Long term Marketing planning & promotion recommendations

Dallas, Tx, Us

Forecasted and reported to Leadership (CEO Gary Kelly once per quarter, President Tom Nealon every other month, and Senior VP Andrew Watterson each month) corporate business trends, places where revenue can grow, root cause drivers, data science (including R and Tableau) and ad hoc data science or data analytics projects related to Corporate Sales. Provided strategic insights, ideas, and leadership to grow Southwest Airlines' corporate travel segments. Examples of data science (in R) included discovering what Corporate Travel seasonality was and how it differed from the rest of Southwest Airlines, understanding shifts in contract compliance and degrees of compliance (beyond just an average), linear regression on revenue drivers performed by sales account managers, and more.

Dallas, Tx, Us

*Led strategy for Revenue Management & Pricing for Dallas Wright Amendment and developed many new innovative ways to grow revenue. Managed inventory & utilized forecasting skills to maximize revenue for Dallas long haul markets along with insights & analysis on new market pricing. Revenue grew $508M (63%) year-over-year despite only increasing capacity 34%. CEO Gary Kelly said the performance "exceeded expectations".*Team lead for a team of 6 analysts*Regular presentations shared with our vice president and directors related to regional management topics and post-Wright Amendment planning*Regional Management representative for our department for our region. Shared analysis and recommendations to Network Planning and Marketing to make sure our teams are aligned and to maximize growth opportunities.*Mentored and taught other revenue management analysts to help them grow and constantly improve.*Intermediate or Advanced use of: Power Point; Tableau; Excel; SQL; Data Mining and Database Decision Support; PROS & Revenue Management techniques; new market business development; pricing analysis and insights; and others

Dallas, Tx, Us

*Leadership rated my forecasting & revenue management performance as #1 out of approximately 30-35 analysts*First senior analyst promoted in a new position offered in yield management*Led Sports Team to find revenue growth opportunities that are influenced by games. Produced a highly innovative project that found trends from the prior college football season. Shared those insights in a presentation to our 107 person department (13 people communicated their appreciation after the presentation including our Director of Pricing). Approximately 30-35 yield analysts have used those insights to better manage their markets for the fall.*Analyzed & Filed fare in a market that increased revenue year-over-year by more than $645,000. Forecast for market dramatically improved and is amongst the highest margins achieved for its length of haul. *Fare Bands tool created became a department standard and was used in cross-department communication too amongst Marketing and Network Planning*Mentored and taught several other analysts*Root cause identifier and leadership voice on our regional team

Dallas, Tx, Us

*Led cross-team coordination of most successful Super Bowl in company history. Booking and Yield performance broke records (ex. a 46 cent RASM on all outbound flights).*Proposed special event premiums and managed inventory on flights for Super Bowl which grew revenue year-over-year by at least $4.3 million dollars--far outperforming company expectations.*Broke Record for most revenue produced on a single flight for the company: $132,796.91. This was more than double than what's considered good revenue performance.*Regularly used sophisticated predictive analytics forecasting software to improve the forecast and find revenue growth opportunities. The machine learning models chose between 9 different potential models and the best performing one was used.*Using advanced SQL, MS Access, VBA, advanced Excel (including pivots, slicers, nested ifs, data validation, etc), created a widely adopted automated tool that graphs sophisticated fare bands origin and destination booking data for market analysis which answers the question why average fares change effectively and efficiently in a graphical way*Taught 5 highly successful SQL classes to 20-30 analysts to improve their data mining and analysis skills *Designed and sent health and wellness newsletters biweekly to teach fitness tips and encourage people to exercise more. This helps fulfill a company initiative.*My manager said the following in a performance review, “one of strongest work ethics in the department and ability to understand/implement new ideas/strategies…already have advanced understanding of your markets, market strategies, analyst tools, and SQL…dependable to meet your deadlines…reports are well laid out, easy to understand, and with accurate/meaningful information on your markets...you are well versed in market goals/strategies and taking the initiative in your markets [resulting in] improved performance in our markets and helping us achieve market objectives.”

Dallas, Tx, Us

Discovered innovative ways to find opportunities to identify hot flights which significantly improved each market's forecast and revenue performance. Each market forecast group had a machine learning forecast which back-casted historical performance. The best performing model out of 9 possibilities was chosen. My strengths in information systems, economics, and forecasting enabled me to excel and know when demand exceeded what was forecasted.

-Created, designed, and programmed brand new web 2.0 website. Some web 2.0 features include: ajax/dynamic search of pages, interactive menu, animated logos, accordian-like menus, a banner slideshow that sells key pages for the site, a carousel that dynamically and quickly shows overviews of product pages, a lightbox effect to products to see them larger, snapshots of external webpages can be viewed within the website, various social bookmarks can be added for any webpage (like facebook, digg, delicious, etc.), created scroller for featured products on homepage, created twitter internet application that displays the 3 most recent tweets the company has done, and more.-Designed company logos (one that has the name in the title and the other that is a symbol).-Edited photos, removing backgrounds and adding drop shadows to create a more professional look for the product catalog (later these images replaced their catalog images since they more highly desired)-Designed, created, and edited ads/images for banner slideshow-Created newsletter/catalog signup that sends an email to the sales department and also stores the data for marketing analysis and use later. Data includes not only filled in forms but also ip address for geographic analysis, computer type, and browser.

-Set up ERP system in remote warehouses during playoffs and managed shippers of “hot market” goods to local markets for licensed sports in NFL, MLB, and NBA.-Created and programmed an Excel spreadsheet using VBA, which helped automate the account data load process and led to time savings of between 30 minutes and 2 hours per load-Calculated sales commissions reports in Excel for over 50+ reps and ~$55+mil. Sales-Mentored other finance specialists & optimally achieved every finance/accounting function-Calculate and process sales rep commissions-Calculate and process bank reconciliation-Processing dropshipments (invoicing and accounts payable for them)-Manage EDI and transmit fixed EDI invoices-Various accounting/finance tasks-Created spreadsheet that helps make account data loads more efficient and accurate

• Created half price dentistry program website: http://www.halfpricedental.net• Programmed and designed new websites for orthodontics and dental office: www.mydallasdentist.com in 2004, which resulted in 10+% new business per month, and www.dallasaffordabledentistry.com in 2008-2009. • Optimized sites for search engines and created online Adwords campaign

• Led team and utilized business, Photoshop, programming, and design skills to produce the official website of Gumby and Pokey (www.gumbyworld.com) plus work on Dr. Seuss, Howdy Doodie, and Close to Home (the comic strip) web sites.• Co-produced Gumbyworld.com as it received over 1,000,000 hits its opening weekend; featured on Yahoo!’s Top Five Best New Sites, USA Today, SF Chronicle, Business Week, others.

Master Of Business Administration - Mba, Leadership, Data Science, And Marketing

Business Management With Emphasis In Information Systems, Business

Organizational Leadership