Darrell Jursa Email & Phone Number

Chicago, Il, Us

London, England, Gb

Lead an incredibly dynamic and passionate team of 100+ capability/business leads in Communications Strategy, Planning, Investment, Data/Audience Strategy, Analytics, Social, Programmatic, Search/Intent and Content. Work closely with business stakeholders conceiving, building, and implementing integrated media strategies and campaigns to strengthen Client brand position, achieve line of business growth targets and ensure media delivery on strategic business goals.

We connect American consumers to the essence of Portugal’s coastal heritage through premium conservas, fostering an appreciation for the meticulous craftsmanship and cultural narratives that define this unique culinary art form. Our efforts are focused on a meticulously curated selection of rare and exclusive products that cater to food connoisseurs, gourmet retailers, and upscale dining establishments seeking to offer their clientele a taste of Portugal's rich maritime legacy from tide to table.

Founding member of a global group of fractional executives to help agencies and consumer lifestyle brands transcend the confines of departmental silos, evolving teams into integrated marketing systems of innovation and growth. Clients have included Giant Spoon, NY Mets, Pawse, Mass Mutual, 3x3 Insights, Virtue Cider and Insight Box.

Chicago, Il, Us

Led a team of exceptional professionals to develop solutions that maximize efficiency and return on media, shopper marketing and ecommerce investments for global consumer packaged goods brands, retailers and their agencies. Created, managed and activated transformational media targeting, optimization and measurement products. Drove 3x growth vs. plan and managed all client services with enterprise organizations such as Publicis, Omnicom, PepsiCo, AB InBev, SC Johnson, Diageo, GSK, Bacardi and Dentsu/Merkle.

New York, Ny, Us

Co-creator and operator of a global shopper planning, ecommerce, retail media and D2C agency consultancy (Omnicom Commerce Group) and Center of Excellence account services group for 6 media and shopper agencies, representing over 2,700 professionals worldwide. Directly accountable for global intelligence partnerships and the development of scalable products (TRANSACT) inside and outside the Omni platform.

New York, Ny, Us

Developed and led an incredibly talented Media Center of Excellence team of 20 that delivered specialized performance marketing capabilities and solutions, (Story Connect & Commerce Connect), resulting in multiple new business wins globally for Resolution Media & Omnicom Media Group. This included managing a portfolio of accounts, such as AT&T and P&G, which created the third media agency network for Omnicom Media Group, Hearts & Science. Directly accountable for strategic planning, global partnerships, innovation, the development of analytical tools to measure communication effectiveness. Commercialized and implemented ecommerce and content solutions for 3 global agency hubs in the US and MENA integrating Amazon, Instagram, Pinterest, Retail.com and other D2C capabilities for clients such as PepsiCo, Bacardi, Boston Beer Company, SC Johnson, Sony and McDonald's.

New York, Ny, Us

Led teams of 5 to 50 across 15+ markets globally for Fleishman-Hillard via campaigns and initiatives to develop differentiating strategies and innovative media solutions, (Black Box & True IQ), including a consistent digital planning process, briefing framework, content strategy and analytics toolkit(s). Directly accountable for clients including The State of Illinois, Abbott Laboratories, AT&T, Allstate, Philips, PepsiCo and Navistar International.

New York, Ny, Us

Built a full-service globally-capable digital media team at Fleishman-Hillard, including account management/coordination, planning/strategy, content development, digital media and social media insights/measurement.

Minneapolis, Mn, Us

Developed an in-house integrated digital media services practice at Dig Communications, (acquired by Olson), that executed first-to-market digital behavioral insights, activation and measurement programs for the agency. Clients included MillerCoors, Elations Supplements, Brown-Forman, Pei Wei Asian Diner and Mars Wrigley.

Chicago, Illinois, Us

Crafted and led a successful startup influencer planning and marketing practice group within The Interpublic Group of Companies that serviced clients such as Constellation Wines, Valio, SuperC and Clorox.

Chicago, Il, Us

Created and commercialized a portfolio of brands driven by influencer marketing, creative, online & offline efforts, brand & direct marketing and community outreach fueled by local music and retailer partnerships. Developed the sales support and innovation infrastructure to launch and accelerate growth nationally, including the launch of 312 Urban Wheat Ale.

Established a national award-winning beverage-only innovation, consumer behavioral and brand management advisory agency that delivered new innovation and commercialization models, launching new and reinvigorating existing brands for The Pabst Brewing Company, Diageo, Brown-Forman Beverages, The Coca-Cola Company, The Goose Island Beer Company, VeeV, Zuidam, Tiger Beer, Bavaria Brewery (Colombia) and The Miller Brewing Company (USA & LatAm).

San Francisco, California, Us

Shaped and operationalized new web-based technology products for B2B and B2C brand efforts in the very early days of the interactive agency space. Led a portfolio of accounts, including Miller Brewing Company and The Coca-Cola Company.

Atlanta, Ga, Us

Spearheaded the integrated brand strategy, operational marketing and commercialization efforts for a new non-carbonated beverage brands portfolio. Launched brands and built aggregate share 3X across Fruitopia, Nestea, Minute Maid, Powerade and Dasani. Responsibilities entailed volume, share, profit, brand strength and retailer development.