Media & Integrated Marketing Executive with 20+ years in integrated marketing, product development, digital media, brand management and commerce marketing.Successful at integrating intelligence and technologies to drive innovation and growth across CPG/FMCG, hospitality, telecommunications and auto verticals.Digital Media Marketer | Strategic SolutionsEmail: darrell.jursa@gmail.comSenior leader excelling in the development of in-house systems and processes for complex marketing functions, including integrated media, experience planning, brand activation and sales enablement.Expertise with integrating sales and marketing activities to establish partnership, investment and measurement recommendations.Experienced strategist with a comprehensive skill set in integrated marketing, encompassing both B2B and B2C domains. Proficient in crafting and activating multi-channel marketing strategies seamlessly fused with data-driven segmentation and personalized approaches, all aimed at achieving go-to-market product and brand objectives. CORE COMPETENCIESDigital brand marketing (B2B, B2C)Integrated marketingPerformance Media Brand ManagementOrganizational/Functional designBusiness Development/Strategic PartnershipsTechnology IntegrationIndustry/Public Speaking/Thought LeadershipACCOMPLISHMENTS~ Orchestrated 2x increase in media solutions revenue for US, EMEA & APAC media services through targeted commercialization of two paid, earned and owned content & eCommerce solutions resulting in a global eCommerce practice.~ Revitalized and launched multiple alcohol and non-alcoholic beverage brands via industry-first, data-driven wholesaler, influencer, sales and retailer campaigns achieving 3x sales increases.~ Served as B2B marketing lead and global spokesperson for product efforts in industry media and at SXSW, NACS, CES, Most Contagious & The Cannes International Festival of Creativity.Contact me at darrell.jursa@gmail.com with any Executive Media or Marketing opportunities.