With over 30 years’ experience in leadership, I have always been passionate about building teams and individuals to be the best they can be, resilient, adaptable and collaborative to create better outcomes for ourselves, our colleagues and our businesses.   And having led businesses large and small I appreciate the challenges and plate spinning that goes on!Frustrated by the inertia I often saw around personal development I established FEED Consulting, putting my money where my mouth is.  Our courses are accredited by The Institute of Leadership, and our aim is to work with organisations, businesses and individuals, delivering skills and knowledge tailored to your needs, minimising impact on day-to-day business operations, removing the unnecessary, and focusing on the relevant, so skills can be applied now and embedded to last. Not forgotten next week.We partner with The Compassionate Leadership Academy and our wonderful clients range from public to private sectors; healthcare to media, CEOs to graduates, as well as sports coaches and teams. It's rewarding, humbling and fun, and we'd love to support your leadership journey.

Covid conceived and born. Founding team member and consultant for Empowerment IP Capital, building the team, marketing and day to day business operations to provide financing to intellectual property rights holders across the music, sports, entertainment and media spectrum to retain or repurchase their IP, retaining full control and future upside value.

23 Capital, a specialist capital and solutions company focused exclusively on the Sports, Music & Entertainment sectors. My role was to lead marketing in core and developing markets and originating sports deals outside of football.

Marketing Consultant to Otro, football content and subscription model business.

Part of Pembroke VCT portfolio businesses, working with investors and management to help pivot the business to the next stage of growth.

Part of the exec team defining the brand, building audience in the luxury and UHNW sector, re-designing the commercialisation of events including The America's Cup Superyacht Regatta, Superyacht Design Symposium and famous ski cup as well as The World Superyacht Awards, The Ocean Awards and development of the exclusive Owners’ Club. Boat International Media is the leading media group serving the superyacht and associated luxury industry with offices in London, Florida, New York and Cannes.

Managing the European operations for this creative experience agency with offices in London, Boston, Dubai and Johannesburg.

Directing the strategy and execution of marketing & communications for the NBA, our partners and agencies across key markets in Europe, Middle East and Africa, including social & segment specific marketing. Collaborative delivery of revenue generation and fan base growth through live events, ticketing, content and merchandising. Segment growth with a focus on casual fans and youth plus business development support for the Middle East (GCC). Team was short-listed for the 2013 SIA for Best Live Event with NBA House during the summer of 2012.

Strategic counsel and management of projects working closely with The Sports Consultancy on the 2011 Volvo Ocean Race, destination marketing strategies and project leading the Real Federacion Espanola de Golf's bid to host the 2018 Ryder Cup.

A return to WPP - Mindshare Performance, one of four Managing Partner's delivering strategic consultancy and content led marketing, brand and communications programmes for clients including Ford of Europe (UEFA Champions League, World Rally, James Bond and all content led programming), BP Castrol (World Rally and Euro'08), HSBC and Vodafone.

Great experience working with talented teams with a passion for the brand. In my 4 plus years at Orange I was responsible for...• Strategic planning of sports and games in the UK business taking into account the requirements and objectives of the brand, segment marketing and portal (content).• Development of the overall sports and games brand marketing strategy, covering all of Orange’s entertainment products, services, propositions and partnerships.• Negotiation and activation of Premiership Football, Formula 1, Heineken Cup rugby, G-class and international sailing, free sports plus associated gaming and content creation.Winner of the 2006 Sports Industry Award for Best use of New Media with Frank Lampard video diaries.

Leadership training and selection, sub-unit command in the army reserve.

Media Director for the BT Global Challenge and sponsorship consultancy for UBS's sailing programme (Volvo Ocean Race and America's Cup).