Darrell Morrow Email & Phone Number

Texas, United States

Dallas, Texas, United States

Dallas-Fort Worth Metroplex

• Hands on leader of sales, business development teams and operational functions. Spearheaded innovative business activities to maintain and grow the leading brand in the suppressor marketplace.
• Stabilized sales channel and implemented new programs to capture future orders, giving visibility to the production team and improving the overall company P&L
• Restructured sales team and added key personnel in the commercial and federal/military markets
• Gained entry to commercial buy groups, thus diversifying the sales channel
• Rebuilt trust in the brand with distribution partners
• Created sales programs specifically for Big Box customers

Irving, Texas

• Stood up new internal and external sales organization to call on Chain Stores, Distributors and OEM ammunition market
• Created seasonal programs to capitalize on high margin products in a saturated marketspace
• Landed new multimillion dollar, high margin account in first six months from start date
• Regained product placement in dormant accounts across the US
• Developed annual budget with sales and revenue objectives for loaded cartridges and components

Cincinnati, OH

• Directly contributed to sales growth of over $10M since assuming the leadership role in 2012
• Led all aspects business operations including, strategic direction, advertising, markets and distribution, brand operations, sales and brand building
• Navigated contract negotiations and secured the 5-year contract with Department of Homeland Security and U.S Border Patrol Served as a subject matter expert, trainer, and self appointed gear head for all products
• Created job descriptions, compensation packages, and training programs for Regional Sales Managers, and Federal Sales Manager
• Instrumental in the design and execution of promotional material, commercials, videos, graphics, photography, trade show presentations, and product demonstrations
• Partnered with Black Hawk Down veteran Jim Smith in creating a leadership seminar for end-users in generating brand awareness

Gainsville, FL

• Revitalized an unproductive and stagnant territory and transformed it into a profitable market
• Increased product sales within the designated territory by 35% in 1 year
• Partnered with state and local agencies to specify product into departmental policy
• Participated in relationship building, business development practices, and leveraged key partnerships

Lafayette, Louisiana Area

• Recruited to introduce a new category to the company and expand the accessories sector of the organization
• Recognized for market expansion and increased customer base by serving 500 accounts throughout Louisiana
• Contributed to the design of new marketing materials
• Developed a customer retention strategy and cultivated strong client contact systems
• Facilitated product presentations for internal and external business partners

Louisiana, Arkansas, Mississippi, Texas, Oklahoma

• Contributed to $8M in sales in 2009 through leading operations within the region and handling direct responsibility of managing all accounts in Louisiana, Arkansas, and Mississippi
• Monitored activities and performance of departmental teams to include 2 representatives in Texas and Oklahoma
• Assisted in product development and implementation of marketing campaigns to support organizational goals and objectives at an operational level

Louisiana, Arkansas, Mississippi

• Directed sales within a B2B setting with area coverage of Louisiana, Arkansas, and Mississippi for 5.11 Tactical, EOTech, ASP, First Choice Armor, Code 3, Jotto Desk, FN and Hornady Ammunition
• Increased sales revenue by $4M within the territory over 4 years by securing new accounts, maintaining relationships with existing customers and cultivating new business
• Launched new products and sales programs for each different factory while performing routine sales activities to meet and exceed sales goals

Lafayette, Louisiana Area

• Directed sales and business activities of the police supply business with tasks involving calling and coordinating with state, parish, and local law enforcement agencies
• Achieved sales targets and increased law enforcement sales by over 400% within 2 years
• Acted as buyer for law enforcement equipment and executed all law enforcement bid proposals within regulatory standards.

Bs, Business, Management, Marketing, And Related Support Services

Activities and Societies: Sigma Chi Fraternity

Bachelor Of Science - Bs, Business Administration And Management, General