Darrell Wagoner Email & Phone Number

Fort Worth, Texas, United States

The sourcing, integration and maintenance of digital product content and assets for use across Allied’s company website, social networks, and promotional vehicles. Works collaboratively with a variety of internal departments and external partners to support world-class digital product content across Allied’s product offer, as well as enhance the presentation of products and product categories within the product portfolio.Leveraging web analytics (GA, PowerBi, Google Trends) and internal feedback (Inspectlet, VOC) to action and improve product content and the digital customer shopping experience.

Fort Worth, Texas, United States

Work with VP of marketing and CMO to develop timely and relevant communications for various trigger points in the customer's lifecycleApproved pre-press functions, including content and color reviews/specifications to adhere to target’s consistent brand, message, and package standards. Researched and prototyped print solutions, working with multiple print vendors simultaneously from initial concepts to final approved filesLeading launch calls with the vendors, developing and producing marketing materials (brochures, posters, banner ads, newsletters, product pages, and email campaigns), and coordinating with the sales departmentDesigned weekly and monthly email campaigns for prospective customers and clients of over 70,000 accountConsistently working to create and update policies, procedures, and regulations for customers and for government agencies via manuals, packaging, labeling, user guides certificatesManage, create, edit web content development for external platforms to business partners, prospective customers, and internal users of knowledge platforms such as training materials and job aids, and provide relevant support within the eCommerce group

Coppell, Texas, United States

• Designed pricing brochures for sales and regional marketing team• Received admiration from Vice President of Marketing for proactiveness on projects• Increased company productivity by 15% using enterprise resource management software

Dallas/Fort Worth Area

• Negotiated cost reduction with image conversion company, decreasing company expenses by 20%• Photographed and retouched over 100,000 products for City Electric Supply’s website launch in 2017• Obtained recognition from Chief Marketing Officer for completing website launch project ahead of schedule

Waco, Texas, United States

• Trained additional freelance photographers in photographing events• Photographed and edited over 100 school portraits with 100% client satisfaction• Produced a tangible, positive impact by efficiently reducing time needing to photograph clients by 50%

Bachelor Of Science - Bs, Marketing/Marketing Management, General

Associate’S Degree, Design And Visual Communications, General

Activities and Societies: Visual Arts SocietyRelevant Coursework: InDesign, Illustrator, Photoshop, Lightroom, Digital Publishing.