• Guide an amazing team of product professionals towards objectives that build value for our clients and platform.

• While at Virgin Pulse, I led the company’s COVID-19 product focus, including the development of their return to work solution, VP Passport — a fully customizable daily risk screener and vaccine management portal that empowers employers to safely reopen workplaces and manage mixed-immunity populations.• Additionally, I focused on the platform’s core, daily engagement through the adoption and continued usage of high-touch features and the content delivery to its members.

• Created platform communications tools for internal and external stakeholders.• Delivered and managed the roadmap for one of VP's marquee features -- Journeys, which are instructional, self-guided courses that help members achieve healthy habits.• Established condition management work flow used to provide targeted suggestions for those with specific health situations.

• Led the strategic, product roadmap for all of FanServ’s mobile applications, including the NBA and NBA G League, Detroit Pistons, Los Angeles Lakers, MMAjunkie, Golfstat, The Premium Club at 3Arena, National Sports Forum, BSO, and Sports USA.• Worked hand-in-hand with clients to guide the project vision; defined the strategy, managed the research, development, UX/UI design and rollout of best-practices, enhancements and future initiatives to achieve stated goals.• Served as product owner with application developers in an agile environment; detailed the project scope, wrote stories/tasks, QA’d new features and revisions, and coordinated production releases.• Oversaw the support and maintenance, quality assurance and market distribution of end-user products for all clients.

During my 16 years with the Boston Bruins and TD Garden, I helped develop, strengthen and advance core, digital platforms (desktop, mobile web and native applications) to generate revenue and exceed their fans' high demands and expectations.• Was responsible for the overall success and integrity of the Boston Bruins' and TD Garden's core, digital properties, including bostonbruins.com and tdgarden.com, and their respective mobile applications. • Managed and directed the day-to-day operation, content strategy and sponsor valuation for all websites.• Launched, operated and oversaw the original mobile application platforms for both the Bruins and TD Garden's on iOS and Android.• Led the integration of new digital initiatives into existing platforms with a focus on fan engagement and user experience, business growth, and direct partner activation.• Evolved strategy around customer experience and data analysis; created workflow and sales funnels into CRM based on the corresponding data capture.• Guided sponsor fulfillment into the Bruins DEN (Digital Entertainment Network), a media property uniting all of the team's social, digital and mobile efforts under one umbrella.

• Transitioned the Bruins website to the NHL's custom-built CMS, designed all required elements and established the site framework for which bostonbruins.com flourished on.• Worked with advertising agency Mullen to create the critically acclaimed Bruins Hockey Rules campaign to drive traffic to the team's video player, bostonbruinsTV. During that time, bostonbruinsTV was one of the most trafficked video players in the NHL with video starts topping 6 million annually.• Implemented the online activation elements for the re-branding of the FleetCenter to the TD Banknorth Garden (Winner of PR Week's 2006 Campaign of the Year Award).

• Worked with new media company Notchturner and transitioned the Bruins website to its own proprietary content management system. Was responsible for the management and up-keep of the site in addition to its content strategy.• Established the first, online, subscription groups for the Bruins (Cybear) and TD Banknorth Garden (Insiders). Ran the external email marketing efforts for both groups from creation through delivery.

• Was a member of the FleetCenter's original eBusiness department, created to manage the industry's emerging fields of website and email growth. Transitioned fleetcenter.com from an externally hosted and managed property in-house, then helped design, scope and develop the new website.• Created the interactive, UI components for ChoiceSeat, an early, in-seat technology installed in the arena's executive suites. Ran the initial deployment from the FleetCenter's control room.

Served as a client representative for the Premium Seating department, the FleetCenter's top season ticket clientele. Maintained the accuracy of the internal marketing database.• Organized the first ever Bobby Orr Golf Classic in Castle Harbour, Bermuda.