Darrel Rogers Email & Phone Number

Greater St. Louis Area

Greater St. Louis Area

Fulfilled dual eCommerce Project Manager and eBusiness Analyst role, which required building positive relationships with all business partners, internal IS/IT groups, brand leaders, and external development agencies. Planned and facilitated eCommerce website and process enhancement projects through all phases of the development life cycle. Documented internal IS/IT processes to ensure efficiency and use as communication tools, and identified and created functional project documentation.

Greater St. Louis Area

Served as marketing conduit, between Wells Fargo Advisor business partners and Internet Services team, to maintain and create all existing and new website content. Provided project management support to deliver targeted content, enhance the user experience, and capture lead generation opportunities. Refined workflow processes to better integrate the digital needs of WellsFargoAdvisors.com into the existing Marketing and Internet Services team structures.

Maryland Heights, Mo

Managed the performance of all web content and SEO efforts and implemented strategies to increase their overall effectiveness. Oversaw critical website projects to improve functionality and delivered an enhanced customer usability experience. Worked collaboratively with internal teams and external vendors to source, edit, format and distribute accurate, optimized, compelling content and product information. Identified internal procedural changes to streamline and improve data accuracy.

Greater St. Louis Area

Coordinated with IT, Product Development, Creative, Communications, Distribution and Marketing to ensure all digital components were in place to execute product launches for the US and UK websites. Strategically merchandised product to anticipate shopping habits, ensure a positive shopping experience and support the marketing message. Provided critical staffing support in their efforts to develop and implement a redesign and re-merchandise strategy.

Hazelwood, Mo

Managed a team of digital writers and production artists for 32 go-lives and 2 website redesigns ensuring the creation and maintenance of search engine optimized and branded copy and image content. Partnered extensively with IT, Marketing, Merchandising, Design, Inventory Control, Quality Assurance and Customer Service to manage architecture and usability improvements, coordinate all production deliverables, and resolve all customer-facing website issues. Created all production schedules and procedures and oversaw digital file and resource management.

St. Louis, Mo

Collaborated with Merchandise, Design, Copy, Photography and Color departments and developed corporate branded direct mail, magazine and catalog advertising for all May Department Stores' divisions. Assured all final digital production files met brand, legal and printer requirements and were approved by the appropriate business areas. Created internal communication tools for Human Resources. Lead Production Artist for procedural and file management issues. Assisted IT Manager with conversion and training of new programs and operating systems.

Creve Coeur, Mo

Project Coordinator for a wide array of different projects. Developed new products and created catalogs, brochures, flyers and other promotional materials for trade shows and sales presentations. Supervised photo shoots and styled products for traditional and digital photography. Worked with separators and printers to create quality printed collateral. Produced customer logos and art for hot stamping, custom etching, embossing, debossing, silk screening, embroidery and heat transfer.

Maryland Heights, Mo

Created ads for auto dealerships and presentations to assist sales representatives. Supervised darkroom, executed proofreading and paste-up production of all publications. Trained new artists on technology and procedures within the department.

Associate In Applied Science, Advertising Design And Commercial Art

Engineering