Darrel Rose Email & Phone Number

Honley, GB

• I currently work within the Leisure and Licensed sales team with Britvic UK. Role:
• Customer sales development
• Regional and national account manager
• Work with multiple retail groups and large key accounts
• Account management – Budgeting, forecasting, account planning, development.
• Full financial account responsibility

Huddersfield, United Kingdom

• Targeted with increasing sales and margin on area.
• Targeted to increase account base with profitable draught soft drink installations.
• Conduct regular business development meetings to maximize the opportunity within account.
• Manage and develop over 250 trading accounts

• Directly responsible for a team of twenty two Sales Executives.
• Lead the Sales organisation to meet annual sales targets, whilst ensuring all activities contribute positively to the delivery of the total regional sales targets.
• As a member of the Sales Leadership team contribute fully to the decision making process of the regional business at both an operational and strategic level.
• Monitor & evaluate the sales performance, market conditions, customer & competitor behaviour within the region. Communicate learning’s with the wider regional depots& amend targets, strategies & tactics as appropriate.

• Responsible for implementing strategies to develop the business.
• Accountable for all profit & loss within the business.
• Directly responsible for new business development.
• Controlled all advertising & marketing budgets.
• Continued with study towards CeFa qualification

• Managed and developed 55 trading accounts.
• Targeted to increase account base.
• Conducted regular business development meetings to maximize the opportunity within outlet.
• Negotiated investments through barrelage discounts.
• Directly responsible for forecasting and budgeting each account annually.
• Worked with a successful regional team. Key Achievements:

• Responsible for independent and National accounts within on trade.
• Responsible for Independent, and National accounts within off trade.
• Increased profitability and volume within area.
• Identified new business opportunities.
• Increased space share within cash & carry.
• Conducted business development meetings. Key Achievements: