Experienced ROI-focused marketing and advertising professional, with 27 years of knowledge and success built from client-side, small agency and large agency environments.My skillset is primarily related to developing "outcomes-focused" advertising solutions to businesses to deliver immediate success (before planning for outcomes was cool) across a range of categories and small and large brands, both cross-channel and in-channel. Having worked on many large brands, I also understand how long-term strategy and investment is vital to long-term growth, and the benefits of integrated approaches to "the long and the short of it".I am excited by generating insight, efficiency, effectiveness and growth for businesses through data-driven diagnosis, planning and optimisation of the right media solutions or other marketing levers to unlock growth.I have senior experience (as Managing Director, Managing Partner, Regional Lead and Global Lead) in building, supporting and leading large centralised and virtual teams strategically and operationally, and in developing strong senior client relationships through hands-on positive impact, guidance and education. I have experience in managing and developing a range of media specialists working across offline and online channels, and a core understanding of trading and commercial approaches related to running accounts, teams and internal department practices.I am proud to have built high-performing teams and individuals, helping to find, support and encourage many of our agency superstars over the years.In summary, I feel I have both a broad and deep pool of expertise across many aspects of advertising, but always with both eyes focused firmly on client business success.