Darren Fifield Email & Phone Number

Singapore

Acquire, Engage, Convert and Retain customers with eBay Enterprise's Marketing Solutions. Our portfolio of services includes full-service digital agencies, enterprise e-mail marketing, mobile advertising, ad retargeting, and in-depth analytics capabilities.My role is regional leadership in the expansion of these services from the original e-mail marketing (e-Dialog) platform that has been successfully launched in the region in '10 to the full suite of eBay Enterprises's Market Solution… Show more Acquire, Engage, Convert and Retain customers with eBay Enterprise's Marketing Solutions. Our portfolio of services includes full-service digital agencies, enterprise e-mail marketing, mobile advertising, ad retargeting, and in-depth analytics capabilities.My role is regional leadership in the expansion of these services from the original e-mail marketing (e-Dialog) platform that has been successfully launched in the region in '10 to the full suite of eBay Enterprises's Market Solution services. First expansion service is ad retargeting! Show less

- Member of the regional leadership team responsible for the direction and strategy for the region- Led Business Development and Client Management initiatives to identify and build close and consistent rapport with clients and prospects following the expansion of the company’s portfolio to include the Kelly OCG (Outsourcing and Consulting) business practice- Reengineered Kelly’s response to client enquiries (RFI, RFP and RFQ), contract negotiations and presentations to enhance… Show more - Member of the regional leadership team responsible for the direction and strategy for the region- Led Business Development and Client Management initiatives to identify and build close and consistent rapport with clients and prospects following the expansion of the company’s portfolio to include the Kelly OCG (Outsourcing and Consulting) business practice- Reengineered Kelly’s response to client enquiries (RFI, RFP and RFQ), contract negotiations and presentations to enhance client-centric solutions and closure- Designed workforce solutions programs such as CWO, BPO and RPO to meet the unique client (human resources and procurement) needs (process efficiencies, cost-out etc)- Served as spokesperson at conferences to showcase workforce solutions targeted at clients and candidates at the C-suite, mid-management, technical and junior levels- Defined, created and managed the sales and client development function for the Asia Pacific region - China, India, Hong Kong, Korea, Japan, Singapore, Malaysia, Thailand, Indonesia, Philippines, Australia and New Zealand- Revamped and realigned and managed Kelly’s CRM processes in the APAC region to enable greater client management efficiencies Show less

- Represented Asia Pacific on the Global Board to define and localize global strategies, initiatives, processes and tools to meet market demands- Managed the P&L performance for the Asia Pacific region with country and functional level direct reports. Countries covered included South Korea, Japan, Australia, Singapore and Mainland China- Increased client service capabilities with the closure of strategic partner agreements with chosen partners in Malaysia, Thailand, Taiwan, Hong Kong… Show more - Represented Asia Pacific on the Global Board to define and localize global strategies, initiatives, processes and tools to meet market demands- Managed the P&L performance for the Asia Pacific region with country and functional level direct reports. Countries covered included South Korea, Japan, Australia, Singapore and Mainland China- Increased client service capabilities with the closure of strategic partner agreements with chosen partners in Malaysia, Thailand, Taiwan, Hong Kong and the Philippines- Partnered the Country Heads and Global functional heads to plan and implement client retention, expansion and development strategies- Led Business Development and Client Management teams to build close and consistent rapport with clients and prospects through face to face meetings, capability presentations, seminars, breakfast meetings, PR, client appreciation events, database marketing and the creation of marketing collateral- Managed client satisfaction research and analysis to provide feedback to the leaders for follow-up- Worked with Managing Directors of the sister companies of the WPP group to on-sell services and create complete solutions to their clients and prospects- Managed the outsourcing of all online qualitative research projects for the Research International group (WPP) across the Asia-Pacific region- Strengthened business via the successful closure of joint venture partnerships in Japan and Mainland China Show less

- Represented Synovate Aztec on the Synovate Asia-Pacific Leadership Committee to define and localize regional strategies, initiatives, processes and tools across the wider Synovate group- Created and managed the full operation for the South-East Asia offices with operations established in Malaysia, Thailand, Indonesia, Philippines and Hong Kong- Managed the P&L performance for the South-East Asia region with country and functional level direct reports- Created region wide… Show more - Represented Synovate Aztec on the Synovate Asia-Pacific Leadership Committee to define and localize regional strategies, initiatives, processes and tools across the wider Synovate group- Created and managed the full operation for the South-East Asia offices with operations established in Malaysia, Thailand, Indonesia, Philippines and Hong Kong- Managed the P&L performance for the South-East Asia region with country and functional level direct reports- Created region wide operational efficiencies with the creation of a regional production and training hub in Bangkok, Thailand with a staff strength of 25 people- Expanded the Synovate Aztec retailer partnership base with the successful negotiation of exclusive multi-year partnership agreements with Carrefour, Tesco, Makro and the Dairy Farm group of companies- Managed the outsourcing of the Tesco Lotus (Thailand) point of sale transactional database for the delivery, training and deployment of the generated databases and reports into senior management, buyer and merchandising teams- Aggressively led the acquisition of new business with successful partnerships with companies like Coca-Cola, Colgate-Palmolive, Unilever, Procter & Gamble and Pepsico. Show less

- Managed the Retail Measurement Services division with 8 direct reports including Operations, Measurement Science, Production, Field Services, Retailer Services, Client Service, Marketing and Data Entry- Managed the business process outsourcing projects for P&G, Kraft Foods and Sanitarium where the training and development for their sales team was designed according to the needs of the retailers. Defined clear performance measurements between the client and retailers and designed and… Show more - Managed the Retail Measurement Services division with 8 direct reports including Operations, Measurement Science, Production, Field Services, Retailer Services, Client Service, Marketing and Data Entry- Managed the business process outsourcing projects for P&G, Kraft Foods and Sanitarium where the training and development for their sales team was designed according to the needs of the retailers. Defined clear performance measurements between the client and retailers and designed and delivered training programs to equip the sales teams to effectively meet and surpass these performance measures. - Led by example Sales, Marketing and Account Management initiatives in the manufacturer and supplier client environment with NO partners lost to the competition- Represented ACNielsen in trade, industry, government sponsored and corporate events as a speaker, delegate or workshop leader to see the establishment of a clear industry standing- Managed a staff strength of 280 full-time employees, across multiple ethnics groups, to see annual staff turnover at less that 5%- Achieved in excess of a 100% client count increase in Malaysia - Led regional ‘service development’ team to regain market position through the creation of new service offerings and consistent client deliverables Show less

- Hired to successfully manage client recovery of the Nestle, Unilever, Uni-President, Procter & Gamble and Kraft Food accounts lost through ‘unfavourable’ business practices by the prior management team in 1997- Managed the Retail Measurement Services division with 6 direct reports including Operations, Measurement Science, Production, Field Services, Retailer Services and Client Service- Successful negotiation with 7/11 Taiwan to manage the release of the chains point of sales data… Show more - Hired to successfully manage client recovery of the Nestle, Unilever, Uni-President, Procter & Gamble and Kraft Food accounts lost through ‘unfavourable’ business practices by the prior management team in 1997- Managed the Retail Measurement Services division with 6 direct reports including Operations, Measurement Science, Production, Field Services, Retailer Services and Client Service- Successful negotiation with 7/11 Taiwan to manage the release of the chains point of sales data (2,715 outlets) and the creation of operating systems and client delivery services.- Led Sales, Marketing and Account Management initiatives in the manufacturer and supplier client environment with NO partners lost to the competition- Represented ACNielsen in trade, industry, government sponsored and corporate events as a speaker, delegate or workshop leader to see the establishment of a clear industry standing- Managed a staff strength of 135 full-time employees to see annual staff turnover at less that 5%- Led the North-Asia expansion of the Home*Scan service into Hong Kong and Mainland China Show less

- Never missed a budget or a customer satisfaction % target- Promoted consistently each year as I moved from Client Service Executive to National Sales Mgr/Director- National Sales Mgr/Director was a new role for ACNielsen and was created to battle the aggressive emergence of two new competitors (South & Walker and Aztec) in the AU market. Early success saw the win of the Bayer account from Aztec and the stop of lost accounts as success campaigns were developed as contracts drew to a… Show more - Never missed a budget or a customer satisfaction % target- Promoted consistently each year as I moved from Client Service Executive to National Sales Mgr/Director- National Sales Mgr/Director was a new role for ACNielsen and was created to battle the aggressive emergence of two new competitors (South & Walker and Aztec) in the AU market. Early success saw the win of the Bayer account from Aztec and the stop of lost accounts as success campaigns were developed as contracts drew to a close.- Was entrusted with numerous special projects where the outcome was business critical including client recovery, new strategic acquisitions, and business (marketing) activities- Managed the Perth business remotely from Sydney for 3 ½ years. Increased the client base by 100% annually with a stand-alone Perth office established to meet the needs of the clients- Placed on a special project to turnaround the Melbourne business in ’92 following a significant drop in the number of the client services team through resignations there and I was tasked to rebuild the team and business. Another factor for my move to Melbourne was the purchase by Pacific Dunlop (based in Melbourne) of the QUF/AUF ice cream brands. I left 1 ½ years later (returning to Sydney), task complete, and staff in-place, trained and excelling. I also became the Ice Cream industry expert and Pacific Dunlop (one of Australia’s Top 5 companies).- Returning to Sydney, client that I had led the account insisted that I return to that same position. Sanitarium Health Foods, BAT Australia and Lion Nathan Breweries- Managed client services teams with the groups revenue and expense budget from ’92 to the time I left in ’98 to join ACNielsen Taiwan- Won ACNielsen’s largest client contract when BAT Australia expanded services into a new mage 5 year term worth AU$30.0m in 1994. This still remains the largest single client win with an annual spend increase of over 500% Show less

- Represented Capron Carter at factory auctions to purchase machinery, renovate machinery in the workshop and then re-sell to the marketplace (established the 2nd hand showroom. A first for Capron Carter)- Managed the importation of machinery into Australia with customs clearing and on-boarding into the companies inventory- Workshop success was based on billable client hours per week so workflow and mechanics time on-site had to be managed and billed. New records were set, staff… Show more - Represented Capron Carter at factory auctions to purchase machinery, renovate machinery in the workshop and then re-sell to the marketplace (established the 2nd hand showroom. A first for Capron Carter)- Managed the importation of machinery into Australia with customs clearing and on-boarding into the companies inventory- Workshop success was based on billable client hours per week so workflow and mechanics time on-site had to be managed and billed. New records were set, staff retention was 100% and higher performance based salaries were paid to the team Show less