Darren Fraser Email and Phone Number
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As a successful thought leader in the industrial/retail/eCommerce industry I have one goal for my clients: to drive sales by helping them influence the Touchpoint. Whether it is how the product is displayed on the shelf or on the screen that is where the magic happens. Known for developing over-arching omni-channel sales strategies to position clients (manufacturers and distributors in consumer goods) to maximize and drive their industrial, eCommerce, as well brick and mortar sales.As a retail-focused Vice President with over 25 years of expertise in sales, marketing, product/packaging development, and in-store services, I specialize in driving sales growth in the following channels: Industrial (Grainger, Fastenal), eCommerce (Amazon, Walmart,etc), Hardware (Ace, True Value, Do It Best and Orgill), big box (Home Depot, Lowe’s, Menard’s) mass, and club (BJ’s, Costco, Sam’s Club). Highly skilled in rapidly turning around under performing digital marketing campaigns, I have built a reputation for successfully using an innovative ROI-based approach to re position clients to drive sales and profitability in the ever-changing landscape of online commerce.The foundation of my experience is in hard goods. I have a passion for helping the manufacturers of strong brands bring products to market in these fun and unique channels.My goal is to provide strategic consulting and optimization services for our clients on the internet and brick and mortar channels – providing the knowledge and resources required to sustain long-term profitability.
E.A. Langenfeld
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Partner-Vice President Emerging BusinessE.A. Langenfeld Nov 2018 - PresentMount Prospect, Illinois, Us -
Business Unit Manager-Emerging Markets-Amazon And Club ChannelE.A. Langenfeld Jan 2014 - PresentMount Prospect, Illinois, UsAccomplished manufacturers representative responsible for business development in the Club and Amazon/Internet channels for new and existing clients. Professional Amazon and Club Channel (Costco, Sam's and Bj's) consultant with significant international and domestic sales experience.Amazon services are designed to create and drive sales through relationships at Amazon while reducing internal overhead for our clients. Services include vendor setup/negotiation, new item set up (NIS), Amazon A9 product search optimization, product family creation, multiple category listings, brand store creation, and A+ page creation.Proficiencies:-Amazon Vendor Central-Optimization of products for Amazon's A9 search engine-Amazon NIS (New Item Setup)-Social media marketing-Brand store creation-Vendor powered coupons-Amazon A+ page creation-Amazon Vine program-Amazon Best Deal promotions-Amazon Canada and InternationalClub channel services are designed to help clients bring the right products to the club channel in a format that the merchant expects and demands. Services include:-Strategic planning to create items built for the club channel-Presentation planning and creation to present items in the correct format-Complete sales support including item agreements, factory registration, testing forms, etc.-Field service support and exit strategy planning -
National Sales ManagerOrbit Irrigation Mar 2008 - Dec 2013Bountiful, Utah, UsCurrently managing sales with Costco (USA and Worldwide), Target, Sam's Club, BJ's, Sears/KMart, Ace, Amazon, True Value, Do It Best, and Orgill. -
Regional Sales ManagerOrbit Irrigation Mar 2005 - Mar 2008Bountiful, Utah, Us -
Corporate Operations And Customer Service DirectorLowes/Eagle Hardware And Garden Jun 1993 - Apr 2002Managed a department budget of over two million dollars and supervised eighty store level customer service managers to emphasize the company’s customer service culture. Handled operations/customer service issues in forty home improvement retail stores with over one billion dollars in annual sales. Assisted the Executive Vice President of Operations in the management of store inventories, sales, and shrink by working daily with Purchasing, Distribution, Human Resources, and Loss Prevention departments to improve operational issues and resolve customer service situations.Coordinated operations/training programs in thirty-two store grand openings and assisted as a member of the assimilation team which was responsible for converting all Eagle stores to Lowe’s stores after the Lowe’s/Eagle merger.
Darren Fraser Skills
Darren Fraser Education Details
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Quinlan School Of Business, Loyola University ChicagoMarketing -
University Of Southern CaliforniaBusiness Administration -
Usc Marshall School Of BusinessBusiness/Information Systems
Frequently Asked Questions about Darren Fraser
What company does Darren Fraser work for?
Darren Fraser works for E.a. Langenfeld
What is Darren Fraser's role at the current company?
Darren Fraser's current role is Partner/Vice President ► eCommerce Marketing ♦ Amazon & Strategic Business Consulting ♦ Vendor Central ♦ Seller Central ♦ Industrial Sales ♦ Grainger ♦ Commercial Sales.
What is Darren Fraser's email address?
Darren Fraser's email address is da****@****ook.com
What is Darren Fraser's direct phone number?
Darren Fraser's direct phone number is +184737*****
What schools did Darren Fraser attend?
Darren Fraser attended Quinlan School Of Business, Loyola University Chicago, University Of Southern California, Usc Marshall School Of Business.
What are some of Darren Fraser's interests?
Darren Fraser has interest in Aerobics, Kids, Exercise, Electronics, Fitness, Sports.
What skills is Darren Fraser known for?
Darren Fraser has skills like Retail, Sales Management, Sales Operations, Pricing, P&l Management, Merchandising, Strategy, Supply Chain Management, Customer Retention, P&l, Product Development, Competitive Analysis.
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