Darren Fraser

Darren Fraser Email and Phone Number

Partner/Vice President ► eCommerce Marketing ♦ Amazon & Strategic Business Consulting ♦ Vendor Central ♦ Seller Central ♦ Industrial Sales ♦ Grainger ♦ Commercial Sales @ E.A. Langenfeld
Darren Fraser's Location
Greater Chicago Area, United States, United States
Darren Fraser's Contact Details
About Darren Fraser

As a successful thought leader in the industrial/retail/eCommerce industry I have one goal for my clients: to drive sales by helping them influence the Touchpoint. Whether it is how the product is displayed on the shelf or on the screen that is where the magic happens. Known for developing over-arching omni-channel sales strategies to position clients (manufacturers and distributors in consumer goods) to maximize and drive their industrial, eCommerce, as well brick and mortar sales.As a retail-focused Vice President with over 25 years of expertise in sales, marketing, product/packaging development, and in-store services, I specialize in driving sales growth in the following channels: Industrial (Grainger, Fastenal), eCommerce (Amazon, Walmart,etc), Hardware (Ace, True Value, Do It Best and Orgill), big box (Home Depot, Lowe’s, Menard’s) mass, and club (BJ’s, Costco, Sam’s Club). Highly skilled in rapidly turning around under performing digital marketing campaigns, I have built a reputation for successfully using an innovative ROI-based approach to re position clients to drive sales and profitability in the ever-changing landscape of online commerce.The foundation of my experience is in hard goods. I have a passion for helping the manufacturers of strong brands bring products to market in these fun and unique channels.My goal is to provide strategic consulting and optimization services for our clients on the internet and brick and mortar channels – providing the knowledge and resources required to sustain long-term profitability.

Darren Fraser's Current Company Details
E.A. Langenfeld

E.A. Langenfeld

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Partner/Vice President ► eCommerce Marketing ♦ Amazon & Strategic Business Consulting ♦ Vendor Central ♦ Seller Central ♦ Industrial Sales ♦ Grainger ♦ Commercial Sales
Darren Fraser Work Experience Details
  • E.A. Langenfeld
    Partner-Vice President Emerging Business
    E.A. Langenfeld Nov 2018 - Present
    Mount Prospect, Illinois, Us
  • E.A. Langenfeld
    Business Unit Manager-Emerging Markets-Amazon And Club Channel
    E.A. Langenfeld Jan 2014 - Present
    Mount Prospect, Illinois, Us
    Accomplished manufacturers representative responsible for business development in the Club and Amazon/Internet channels for new and existing clients. Professional Amazon and Club Channel (Costco, Sam's and Bj's) consultant with significant international and domestic sales experience.Amazon services are designed to create and drive sales through relationships at Amazon while reducing internal overhead for our clients. Services include vendor setup/negotiation, new item set up (NIS), Amazon A9 product search optimization, product family creation, multiple category listings, brand store creation, and A+ page creation.Proficiencies:-Amazon Vendor Central-Optimization of products for Amazon's A9 search engine-Amazon NIS (New Item Setup)-Social media marketing-Brand store creation-Vendor powered coupons-Amazon A+ page creation-Amazon Vine program-Amazon Best Deal promotions-Amazon Canada and InternationalClub channel services are designed to help clients bring the right products to the club channel in a format that the merchant expects and demands. Services include:-Strategic planning to create items built for the club channel-Presentation planning and creation to present items in the correct format-Complete sales support including item agreements, factory registration, testing forms, etc.-Field service support and exit strategy planning
  • Orbit Irrigation
    National Sales Manager
    Orbit Irrigation Mar 2008 - Dec 2013
    Bountiful, Utah, Us
    Currently managing sales with Costco (USA and Worldwide), Target, Sam's Club, BJ's, Sears/KMart, Ace, Amazon, True Value, Do It Best, and Orgill.
  • Orbit Irrigation
    Regional Sales Manager
    Orbit Irrigation Mar 2005 - Mar 2008
    Bountiful, Utah, Us
  • Lowes/Eagle Hardware And Garden
    Corporate Operations And Customer Service Director
    Lowes/Eagle Hardware And Garden Jun 1993 - Apr 2002
    Managed a department budget of over two million dollars and supervised eighty store level customer service managers to emphasize the company’s customer service culture. Handled operations/customer service issues in forty home improvement retail stores with over one billion dollars in annual sales. Assisted the Executive Vice President of Operations in the management of store inventories, sales, and shrink by working daily with Purchasing, Distribution, Human Resources, and Loss Prevention departments to improve operational issues and resolve customer service situations.Coordinated operations/training programs in thirty-two store grand openings and assisted as a member of the assimilation team which was responsible for converting all Eagle stores to Lowe’s stores after the Lowe’s/Eagle merger.

Darren Fraser Skills

Retail Sales Management Sales Operations Pricing P&l Management Merchandising Strategy Supply Chain Management Customer Retention P&l Product Development Competitive Analysis Pricing Strategy New Business Development Inventory Management Account Management Product Marketing Brand Management Customer Service Cross Functional Team Leadership Marketing Strategy Operations Management Consumer Products Key Account Development Marketing Profit Trade Shows Strategic Planning Business Strategy Budgeting Key Account Management Business Planning Customer Satisfaction Income Statement Negotiation Team Building Contract Negotiation Customer Relations Packaging National Accounts Global Sourcing Market Analysis Category Management Promotions Vendor Relations Forecasting Market Planning Brand Development Product Management Market Research

Darren Fraser Education Details

  • Quinlan School Of Business, Loyola University Chicago
    Quinlan School Of Business, Loyola University Chicago
    Marketing
  • University Of Southern California
    University Of Southern California
    Business Administration
  • Usc Marshall School Of Business
    Usc Marshall School Of Business
    Business/Information Systems

Frequently Asked Questions about Darren Fraser

What company does Darren Fraser work for?

Darren Fraser works for E.a. Langenfeld

What is Darren Fraser's role at the current company?

Darren Fraser's current role is Partner/Vice President ► eCommerce Marketing ♦ Amazon & Strategic Business Consulting ♦ Vendor Central ♦ Seller Central ♦ Industrial Sales ♦ Grainger ♦ Commercial Sales.

What is Darren Fraser's email address?

Darren Fraser's email address is da****@****ook.com

What is Darren Fraser's direct phone number?

Darren Fraser's direct phone number is +184737*****

What schools did Darren Fraser attend?

Darren Fraser attended Quinlan School Of Business, Loyola University Chicago, University Of Southern California, Usc Marshall School Of Business.

What are some of Darren Fraser's interests?

Darren Fraser has interest in Aerobics, Kids, Exercise, Electronics, Fitness, Sports.

What skills is Darren Fraser known for?

Darren Fraser has skills like Retail, Sales Management, Sales Operations, Pricing, P&l Management, Merchandising, Strategy, Supply Chain Management, Customer Retention, P&l, Product Development, Competitive Analysis.

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