UX researcher focusing on the game Football Manager.

Conduct generative research through surveys, focus groups, interviews and data mining.Create interview guides and frameworks. Interviews were conducted to understand pain points of staff ininteracting with difficult individuals. Additionally, interviews were used to discover pain points of leadstaff members on implementing interventions and gather their views on ways to improve services.Gather and analyse wide data sets and effectively communicated findings to wider teams.Present research findings and key insights to internal and external stakeholders.Conduct qualitative and quantitative research.Carried out needs analyse evaluating the needs of service users and staff in prisons. Output from theanalyse was used to alter the service offered based on feedback from those interviewed and surveyrespondents.Collaborate with wider team and promote teamworking with organisation.

Conducted over 50 interviews and focus groups with a range of stakeholders across multiple projects.Examples of focus groups included discovering pain points of participants in interactions with health care professionals and ways to improve practice moving forward.Conducted focus groups and interviews over Zoom and have used interactive approaches such as Miroboards during these sessions to capture the views of participants.Used web analytics to discover traffic onto company social media websites, using this data to shapeadvertising to target specific demographics.Conducted surveys, diary studies, video and usage analysis and observational studies.Held co-creation workshops with industry leaders on a project examining the effects of gaming onwellbeing. Workshops included presentations to stakeholders, card sorting on Miro boards and thecreation of a case study video to highlight the needs of gamers with mental health difficulties. Outputs of this work was changing industry practices in how it dealt with its users and to improve usability for players such as including better health related messages such as advising players to take a break if they played for an extended time.Produced a report on mental health in elite athletes that involved focus groups to gather data. Reporthighlighted the needs of athletes and this information was used to change changing styles and approach to athlete mental health in multiple football and rugby clubs.Used surveys, focus groups, interviews and observational techniques in a project examining theexperiences of men becoming fathers. Information gathered was used to create case studies, reports andinfographics which highlighted the needs of men in dealing with healthcare professionals.Output from this work was the creation of a bespoke booklet for expectant and new fathers to bedistributed through NHS hospitals, the first of its kind in the UK.

Conducted competitor market research to discover best practise from rival brands.Use google analytics to track site traffic, conversion rates and key demographic data in order toimprove on site purchases.Conducted analysis of advertising data to better understand user needs and to target specificdemographics in order to increase product sales.Used principles of heuristics in the design social media pages and website content