Darren Maxwell Email & Phone Number

Huddersfield, England, United Kingdom

Scunthorpe Training Store

Doncaster, England, United Kingdom

50,000 sqft unit with around 200 colleagues

Joined Morrisons and completed training in Hillsborough training store.

Sheffield Supercentre

• 94000 Sqft unit with 78m annual turnover.• Led a 500-colleague strong team with complex omni-channel operation, including large 300K p/w e-commerce operation, 50-80k p/w parcel collections/returns operation, optical and pharmacy businesses.• Leadership of a large-scale, diverse management structure consisting of 18 senior managers and 20+ section leaders. Focus on DE&I, including building a senior management team with 50% female leaders.• Championed extensive in-house colleague promotions through effective succession planning, bespoke development plans and nurturing talent.• Regularly deputised for Senior Director, leading my peers.• Oversight of all HR delivered in-house and coached down the line. Benefit seen in overall improvement in people KPIs and standout improvement in absence. Individually responsible for complex disciplinary and appeals regionally.• Cost conscious approach through target setting, continuous improvement and coaching. Delivering a overall cost saving 4 years running and a final year 143k saving in shrink.• 69% 'Tell ASDA' score, 10% above regional average customer net promoter score.• Crisis management experience, including leading the store throughout the pandemic which included 38% absence, recruitment of 60 new colleagues in one week, 300K increase in weekly sales becoming largest store in the north, over 100% growth in online sales and moving from 9 to 14 van operation.• Overall accountability of all elements of health and safety and delivering 3 consecutive year on year reduction in accidents.Key Achievements - Recognition of performance through top level yearly appraisal and reward package, Process trial store for business, E-commerce store of excellence, Pharmacy store of excellence, 2 year concurrent top of region performance and 4 year consistent improvement in colleague engagement.

Rotherham Superstore

• Complex focus store at bottom 20 in business on commencement, moved to top performing store in area after 2 years and repeated in year 3.• Around 350 colleagues with e-commerce, parcel, pharmacy and optical business.• Champion of development with double digit promotions.• Regional champion roles accelerating personal development and further stretch delegated from Senior Director.Key achievements - Colleague engagement and leadership +25 index.

Harrogate Superstore

• Flagship store on second appointment.

Carcroft Superstore

• Top of region performance leading to quick succession of development moves.

Various

Asda Graduate Scheme - Strong delivery in various roles culminating in developing through the programme from section manager to store manager within 4 years.