Darren Sharp

Darren Sharp Email and Phone Number

Head of Digital Campaign Performance at INCISIVE BUSINESS MEDIA LIMITED @ Incisive Media
london, england, united kingdom
Darren Sharp's Location
Buckhurst Hill, England, United Kingdom, United Kingdom
Darren Sharp's Contact Details

Darren Sharp personal email

n/a
About Darren Sharp

Experienced Head Of Advertising with a demonstrated history of working in the media production industry. Strong engineering professional skilled in Digital Strategy, Mobile Advertising, Advertising, Campaign Management, and Advertising Operations.

Darren Sharp's Current Company Details
Incisive Media

Incisive Media

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Head of Digital Campaign Performance at INCISIVE BUSINESS MEDIA LIMITED
london, england, united kingdom
Website:
incisivemedia.com
Employees:
475
Darren Sharp Work Experience Details
  • Incisive Media
    Head Of Digital Campaign Performance
    Incisive Media Nov 2017 - Present
    London, United Kingdom
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  • Incisive Media
    Head Of Digital Campaign Performance
    Incisive Media Nov 2017 - Present
    London, United Kingdom
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  • Incisive Media
    Head Of Advertising Technologies
    Incisive Media Dec 2016 - Present
    London, United Kingdom
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  • Incisive Media
    Head Of Programmatic Trading And Data
    Incisive Media Sep 2015 - Dec 2016
    London, United Kingdom
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  • Incisive Media
    Head Of Programmatic Trading
    Incisive Media May 2013 - Sep 2015
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  • Incisive Media
    Ad Operations Manager
    Incisive Media Jan 2011 - May 2013
    Manage the Online Ad Operations team within Incisive, which includes responsibility for all online display advertising across Incisive Media's portfolio of sites.The role includes establishing and managing efficient ad trafficking processes for the company, including inventory reporting, campaign management, optimisation procedures and statistical campaign reporting. Also set out the technical specifications of ad tagging across Incisive sites, to ensure consistancy across the portfolio and simplicity of campaign management.Oversee the transition of new media technology into the trafficking process (e.g. mobile, Apps, video etc). Introduce new ad products into the direct sales channels, such as new ad formats or audience extention/retargeting.Management of network/remnant inventory including yield optimisation and revenue maximisation of unsold inventory.
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  • Incisive Media
    Commercial Trafficking Manager
    Incisive Media Sep 2009 - Jan 2011
    Responsible for ad trafficking and online ad operations across Incisive's Technology B2B portfolio, including sites such as V3.co.uk, theinquirer.net, computing.co.uk and channelweb.co.ukAlongside working day to day using DFP (Doubleclick for Publishers), I also get involved in non direct sales related commercial activities such as Ad networks, project management on custom programmes, new technology implementation (e.g. contextual advertising technology (Grapeshot), mobile ad serving (Doubleclick Mobile), Doubleclick Ad Exchange (Buy and Sell side), Boomerang for Publishers and video ad serving (Doubleclick Instream/Videoplaza). Also a very important part of the role, is ensuring predicted inventory will match demand from sales, and in cases where there is likely to be a shortfall discussing ways with publishing team to potentially help boost traffic or increase inventory. If this is not possible, alternative ways in which we can retain that revenue, for example new ad formats.
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  • Incisive Media
    International Agency Manager
    Incisive Media Mar 2006 - Sep 2009
    Initially responsible for UK agencies looking to advertise into VNU's European portfolio, the role changed following the sales of VNU's portfolio in Europe to encompass worldwide clients looking to advertise in the UK (working directly with International clients/agencies) and Incisive's worldwide network of sales agents.
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  • Touch Group Plc
    Associate Publisher
    Touch Group Plc May 2005 - Feb 2006
    Managed an in-house telesales team of 6, to produce an annual publlication for key decision makers in city planning. The role involved working closely with in-house researchers and editorial, local authority advisors and group publisher to produce an original and profitable publication to a tight deadline with limited resources.
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  • Cmp Worldwide Media
    International Sales Manager
    Cmp Worldwide Media 1998 - 2005

Darren Sharp Skills

Doubleclick Ad Networks Campaign Management Online Advertising B2b Ad Serving Advertising Operations Campaign Optimization New Media Mobile Advertising Digital Media Google Analytics Web Analytics Advertising Business To Business Digital Marketing Digital Strategy

Darren Sharp Education Details

Frequently Asked Questions about Darren Sharp

What company does Darren Sharp work for?

Darren Sharp works for Incisive Media

What is Darren Sharp's role at the current company?

Darren Sharp's current role is Head of Digital Campaign Performance at INCISIVE BUSINESS MEDIA LIMITED.

What is Darren Sharp's email address?

Darren Sharp's email address is sh****@****ail.com

What is Darren Sharp's direct phone number?

Darren Sharp's direct phone number is +4420748*****

What schools did Darren Sharp attend?

Darren Sharp attended Anglia Ruskin University.

What skills is Darren Sharp known for?

Darren Sharp has skills like Doubleclick, Ad Networks, Campaign Management, Online Advertising, B2b, Ad Serving, Advertising Operations, Campaign Optimization, New Media, Mobile Advertising, Digital Media, Google Analytics.

Who are Darren Sharp's colleagues?

Darren Sharp's colleagues are Louise Bridges, Angela Brown, Mohammad_ime Ahsan_ime, Blair Matthews, Holly Roach, Julia O'brien, Leanne Chard.

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