Develop and lead a best-in-class; digital, pureplay and Omnichannel eCommerce team. Created an environment with high levels of expertise to build on a rapidly growing business. Empower team with tools, training and autonomy to enhance our merchandising, shift marketing spends, create smart value-added promotional offerings and negotiate terms as needed, to set up our long-term eCommerce growth strategy. * Significant eCommerce growth over a 4-year span, with brand prioritization and… Show more Develop and lead a best-in-class; digital, pureplay and Omnichannel eCommerce team. Created an environment with high levels of expertise to build on a rapidly growing business. Empower team with tools, training and autonomy to enhance our merchandising, shift marketing spends, create smart value-added promotional offerings and negotiate terms as needed, to set up our long-term eCommerce growth strategy. * Significant eCommerce growth over a 4-year span, with brand prioritization and effective Ad strategies * Dramatic improvement in RoAS by implementing better keyword targeting, eliminating overlapping campaigns, focus on best converting products and integration of technology partnerships* Conducted an in-depth ad spend profitability analysis leading to 30% increase in Ad Sales margin* SKU/catalog efficiency: Drove gains in revenue and profit per SKU, along with +30% conversion increase through disciplined catalog management and focused content improvements across head of assortmentCore Skills in this role include: Leadership and Management of a 16 member team, Agency Management, Amazon.com (vendor/seller), Walmart Connect, Chewy.com, Commerce IQ, Site Merchandising, Private Equity Show less

Sales leadership, business development, and strategic planning with top retailers in Pet Supplies, Mass, and Ecommerce channels. Taking an insight led, solution-oriented approach to planning and negotiations, focused on mutually successful outcomes. Developed and executed strategies against core category efficiencies, share gains, enhanced private brand programming and highlighting of innovation. Solutions developed through cross functional partnerships, leveraging both company and retailer… Show more Sales leadership, business development, and strategic planning with top retailers in Pet Supplies, Mass, and Ecommerce channels. Taking an insight led, solution-oriented approach to planning and negotiations, focused on mutually successful outcomes. Developed and executed strategies against core category efficiencies, share gains, enhanced private brand programming and highlighting of innovation. Solutions developed through cross functional partnerships, leveraging both company and retailer capabilities to maximize execution and results.* Initiated Amazon Sponsored campaigns and built proof of concept for executive buy in and budget increases* Launched MAPP program with enforcement and monitoring of 300 products* Secured multimillion $ in annual recurring volume by developing of a customer category specific go to market model * Secured multi-million-dollar private brand SKU launches across pet categories with consecutive distribution gains* Generated millions in incremental annual volume by leveraging insights capabilities with top customer to influence assortment changes that drove both margin improvements and long-term revenue gains* Drove significant gains in annual financial benefits through restructure of legacy trade programs * Two-time PetSmart Vendor of the yearCore Skills Focus in this role: Amazon, Walmart, Walmart.com, Wayfair, PetSmart, Chewy, Petco, Private Equity Show less

Leader of global sales team for entire organization. Drove aggressive sales and distribution growth across many Toy categories in a fast paced, evolving company under private equity ownership. Worked through multiple company acquisitions, leading integrations and organizational restructurings as needed to support channel growth objectives and go to market strategy. Allocated resources according to growth and profitability, and more than doubled overall company revenue during my time in… Show more Leader of global sales team for entire organization. Drove aggressive sales and distribution growth across many Toy categories in a fast paced, evolving company under private equity ownership. Worked through multiple company acquisitions, leading integrations and organizational restructurings as needed to support channel growth objectives and go to market strategy. Allocated resources according to growth and profitability, and more than doubled overall company revenue during my time in role.Developed and enforced controls and targets to execute pricing strategies and customer trade programs.Key Skills in this role: Amazon, Walmart, Walmart.com, Target, Michaels, Canadian Tire, Indigo Books, Learning Express, P&L Management, Salesforce Structure, Private Equity Show less

Managed a diverse portfolio of customers and the largest sales team in the organization, covering all classes of trade for Children’s Products/Toys. Evolved team structure through investment into talent management, and development of potential future organizational leaders. Led negotiations with strategic customers on pricing, terms, and rebates, while delivering increased profitability and distribution growth across the market. Executed best in class merchandising programs, bringing the… Show more Managed a diverse portfolio of customers and the largest sales team in the organization, covering all classes of trade for Children’s Products/Toys. Evolved team structure through investment into talent management, and development of potential future organizational leaders. Led negotiations with strategic customers on pricing, terms, and rebates, while delivering increased profitability and distribution growth across the market. Executed best in class merchandising programs, bringing the Crayola brand to the forefront with retailers like Office Depot, Staples and Michaels. Executed the initial growth strategy for Crayola with Amazon.com.(Amazon, Michaels, Toys R Us, Office Depot, Staples, Walgreens, Dollar General, Kmart, Kroger) Show less

Development and leadership of cross disciplined strategic support team, focused on category advisor-ships, analytical support, insights, trade marketing, and in store merchandising. Production of national sales conferences including theme development and content delivery on selling strategy, new items, and training programs. Accountable for leading the sales planning approach, story development and integration of focus areas into the sales & operations planning process to ensure execution and… Show more Development and leadership of cross disciplined strategic support team, focused on category advisor-ships, analytical support, insights, trade marketing, and in store merchandising. Production of national sales conferences including theme development and content delivery on selling strategy, new items, and training programs. Accountable for leading the sales planning approach, story development and integration of focus areas into the sales & operations planning process to ensure execution and plan achievement. In partnership with corporate leadership, helped set the initial growth strategy for Amazon.com.(Sales Operations, Category Management, Category Advisors, Strategic Development, Execution, NPD, Kantar) Show less

Lead cross functional customer business team selling to multiple departments within Walmart, Walmart.com, and Sam’s Club. Pioneered business on Walmart.com, and expanded brand into the Walmart Activity Toy Aisle. Secured commitment from Walmart for full year merchandising plans. Executed 24’ brand blocked Modular resulting in 36% sales increase in stationery dept. Grew share in Back To School Seasonal across consecutive years. Secured first time Crayola Brand highlight in Walmart Back To… Show more Lead cross functional customer business team selling to multiple departments within Walmart, Walmart.com, and Sam’s Club. Pioneered business on Walmart.com, and expanded brand into the Walmart Activity Toy Aisle. Secured commitment from Walmart for full year merchandising plans. Executed 24’ brand blocked Modular resulting in 36% sales increase in stationery dept. Grew share in Back To School Seasonal across consecutive years. Secured first time Crayola Brand highlight in Walmart Back To School TV spot.Expanded team, and opened first dedicated Crayola office in Bentonville (Walmart, Category Expansion, Sams Club, Brand Building, National Accounts) Show less

Ownership of all selling activities across both retail and contract services at Office Depot. Doubled Merchandising space, and promotional support during Back To School. Executed First “Crayola Destination” and managed program from design to installation. Increased topline sales by over 60% in two years.(Office Depot, Category Expansion, Co-marketing, Brand Building, National Accounts)

Southeast Grocery Region ManagerKey accounts Publix, Winn Dixie, Albertsons FL