Darren Tendler Email and Phone Number
As a Strategic and Commercial business leader, I am passionate about building great businesses and teams. With over 20 years of experience in CEO, VP, Board Advisor, Commercial Director, and General Management roles, I have a successful track record across Europe and APAC. I specialize in growing businesses and building brands in the Food and Beverage industry, including Sales, Marketing, and Manufacturing, across Europe and ANZ.My experience includes a significant scale turnaround, two successful startups, and market-leading growth in businesses such as Simplot, Asahi, SABMiller, Anheuser Busch Inbev, Curatif, and Whitbread UK. I have worked with iconic brands such as Birds Eye, Peroni, Heineken, Stella Artois, Schweppes, Pepsi, Gatorade, Voss, John West, and Leggo’s.
J.R. Simplot Company
View- Website:
- simplot.com
- Employees:
- 3220
-
Vp ApacJ.R. Simplot Company Apr 2023 - PresentAustralia -
Vice President - AnzSimplot Australia Pty Ltd Jan 2023 - PresentAustraliaLeading the Simplot ANZ business -
Executive Director CommercialSimplot Australia Pty Ltd Aug 2018 - Jan 2023Melbourne, AustraliaA member of the Executive Leadership team Leading the Commercial division and four category business units of Simplot ANZ & Asia (food and agricultural business). Brand Marketing (Birds Eye, Leggos, Edgell and I&J) , Sales, Export and International markets, Insights, Retailer Brands/Private Label and Digital. Categories (Potato, Sauces, Seafood and Vegetables). -
Board AdvisorCuratif Feb 2020 - PresentMelbourne, AustraliaBoard member of Curatif Cocktails, Australia’s leading alcoholic cocktail brand. -
Ceo - Schweppes Australia (Asahi Soft Drinks Division)Asahi Beverages Jan 2014 - Jul 2018Melbourne, AustraliaLeading the turnaround of the non-alcohol (ANZ) business Schweppes (now ASAHI Lifestyle Beverages), this GM role reported directly to the Group Regional CEO. Responsible for E2E P&L, business strategy and growth, targeted M&A and new brand franchises and oversight of manufacturing solutions ($1.5bn annual revenue and c30% market share) for one of Australia’s largest FMCG businesses. Schweppes supplies a portfolio of proprietary Brands, franchise brand partnerships eg PepsiCo, Voss and Coles/Woolworths Private Label. Remit includes - Sales, Strategy, Brand Marketing, global franchise relationships and negotiations, Operations, Strategy, Shopper and Consumer Insights, Customer Marketing, Group Innovation, Science & Technology (R&D), Finance, Export, HR etc. - 450 people.Other experiences include management of two manufacturing facilities and distribution of NZ operations. -
Commercial DirectorAsahi Beverages Oct 2012 - Dec 2013Melbourne Area, Australia.A member of the Schweppes Executive team, leading Sales, Brand Marketing, Customer Marketing, Sponsorship and Operations. This head of Sales role covered all channels of trade including, HORECA, Route To Market and Grocery and responsible for the full P&L delivery of our $1.5bn NSV turnover business.Marketing budgets of c$45m across multiple categories and brands including Schweppes, Pepsi, Voss, Gatorade, Cool Ridge, Cottees, Sunkist & Monster energy. -
General ManagerFoster'S Group May 2011 - Oct 2012AustraliaManagement of Australian sales channels during acquisition by SABMiller c$2bn -
Miller Brands Uk Sales & Marketing DirectorSabmiller Oct 2008 - May 2011EuropeSales & Marketing (channels inc. On Trade, Off Trade and Wholesale Cash & Carry). Customer, Category and Trade marketing UK, Ireland and Western European Markets. Brands include: Peroni, Pilsner Urquell, Miller Genuine Draft -
Off Trade Sales DirectorSabmiller Jan 2006 - Oct 2008Sales Director for UK Retailers including Tesco, Asda/Walmart, Sainsburys, Morrisons, M&S -
Operations & Strategy DirectorAnheuser-Busch Inbev Jun 2004 - Dec 2006United KingdomStrategy role reporting to the MD of Western Europe and UK. Responsible for the creation, development and execution of core business strategies and operations including: Sales, Marketing, IT, HR, Manufacturing and Distribution. -
Sales, Marketing And Supply Chain Leadership Roles - EuropeAnheuser-Busch Inbev 2000 - 2004London, United KingdomSenior Sales and Marketing roles across all trade channels -
Sales & Marketing PositionsWhitbread Jan 1995 - Jan 2000London, England, United KingdomVarious sales and marketing role across the UK & Ireland inc.Key Account Management, Trade Marketing, Brand Marketing, Business DevelopmentBrands include: Heineken, Stella Artois, Boddingtons, Britvic, Pepsi, Schweppes
Darren Tendler Skills
Frequently Asked Questions about Darren Tendler
What company does Darren Tendler work for?
Darren Tendler works for J.r. Simplot Company
What is Darren Tendler's role at the current company?
Darren Tendler's current role is Vice President - Asia Pacific.
What skills is Darren Tendler known for?
Darren Tendler has skills like Marketing Management, Grocery, Brand Marketing, Key Account Development, Beverage Industry, Key Account Management, Customer Marketing, Account Management, Sales, Director, Strategy, Sales Management.
Who are Darren Tendler's colleagues?
Darren Tendler's colleagues are Gregory Herbert, Bowden Emily, Cassie Roeder, Bilal Abdul, Tom Wilcken, Harrison Bernie, Starli Cornforth.
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