Darren Tendler

Darren Tendler Email and Phone Number

Vice President - Asia Pacific @ J.R. Simplot Company
boise, idaho, united states
Darren Tendler's Location
Greater Melbourne Area, Australia
About Darren Tendler

As a Strategic and Commercial business leader, I am passionate about building great businesses and teams. With over 20 years of experience in CEO, VP, Board Advisor, Commercial Director, and General Management roles, I have a successful track record across Europe and APAC. I specialize in growing businesses and building brands in the Food and Beverage industry, including Sales, Marketing, and Manufacturing, across Europe and ANZ.My experience includes a significant scale turnaround, two successful startups, and market-leading growth in businesses such as Simplot, Asahi, SABMiller, Anheuser Busch Inbev, Curatif, and Whitbread UK. I have worked with iconic brands such as Birds Eye, Peroni, Heineken, Stella Artois, Schweppes, Pepsi, Gatorade, Voss, John West, and Leggo’s.

Darren Tendler's Current Company Details
J.R. Simplot Company

J.R. Simplot Company

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Vice President - Asia Pacific
boise, idaho, united states
Website:
simplot.com
Employees:
3220
Darren Tendler Work Experience Details
  • J.R. Simplot Company
    Vp Apac
    J.R. Simplot Company Apr 2023 - Present
    Australia
  • Simplot Australia Pty Ltd
    Vice President - Anz
    Simplot Australia Pty Ltd Jan 2023 - Present
    Australia
    Leading the Simplot ANZ business
  • Simplot Australia Pty Ltd
    Executive Director Commercial
    Simplot Australia Pty Ltd Aug 2018 - Jan 2023
    Melbourne, Australia
    A member of the Executive Leadership team Leading the Commercial division and four category business units of Simplot ANZ & Asia (food and agricultural business). Brand Marketing (Birds Eye, Leggos, Edgell and I&J) , Sales, Export and International markets, Insights, Retailer Brands/Private Label and Digital. Categories (Potato, Sauces, Seafood and Vegetables).
  • Curatif
    Board Advisor
    Curatif Feb 2020 - Present
    Melbourne, Australia
    Board member of Curatif Cocktails, Australia’s leading alcoholic cocktail brand.
  • Asahi Beverages
    Ceo - Schweppes Australia (Asahi Soft Drinks Division)
    Asahi Beverages Jan 2014 - Jul 2018
    Melbourne, Australia
    Leading the turnaround of the non-alcohol (ANZ) business Schweppes (now ASAHI Lifestyle Beverages), this GM role reported directly to the Group Regional CEO. Responsible for E2E P&L, business strategy and growth, targeted M&A and new brand franchises and oversight of manufacturing solutions ($1.5bn annual revenue and c30% market share) for one of Australia’s largest FMCG businesses. Schweppes supplies a portfolio of proprietary Brands, franchise brand partnerships eg PepsiCo, Voss and Coles/Woolworths Private Label. Remit includes - Sales, Strategy, Brand Marketing, global franchise relationships and negotiations, Operations, Strategy, Shopper and Consumer Insights, Customer Marketing, Group Innovation, Science & Technology (R&D), Finance, Export, HR etc. - 450 people.Other experiences include management of two manufacturing facilities and distribution of NZ operations.
  • Asahi Beverages
    Commercial Director
    Asahi Beverages Oct 2012 - Dec 2013
    Melbourne Area, Australia
    .A member of the Schweppes Executive team, leading Sales, Brand Marketing, Customer Marketing, Sponsorship and Operations. This head of Sales role covered all channels of trade including, HORECA, Route To Market and Grocery and responsible for the full P&L delivery of our $1.5bn NSV turnover business.Marketing budgets of c$45m across multiple categories and brands including Schweppes, Pepsi, Voss, Gatorade, Cool Ridge, Cottees, Sunkist & Monster energy.
  • Foster'S Group
    General Manager
    Foster'S Group May 2011 - Oct 2012
    Australia
    Management of Australian sales channels during acquisition by SABMiller c$2bn
  • Sabmiller
    Miller Brands Uk Sales & Marketing Director
    Sabmiller Oct 2008 - May 2011
    Europe
    Sales & Marketing (channels inc. On Trade, Off Trade and Wholesale Cash & Carry). Customer, Category and Trade marketing UK, Ireland and Western European Markets. Brands include: Peroni, Pilsner Urquell, Miller Genuine Draft
  • Sabmiller
    Off Trade Sales Director
    Sabmiller Jan 2006 - Oct 2008
    Sales Director for UK Retailers including Tesco, Asda/Walmart, Sainsburys, Morrisons, M&S
  • Anheuser-Busch Inbev
    Operations & Strategy Director
    Anheuser-Busch Inbev Jun 2004 - Dec 2006
    United Kingdom
    Strategy role reporting to the MD of Western Europe and UK. Responsible for the creation, development and execution of core business strategies and operations including: Sales, Marketing, IT, HR, Manufacturing and Distribution.
  • Anheuser-Busch Inbev
    Sales, Marketing And Supply Chain Leadership Roles - Europe
    Anheuser-Busch Inbev 2000 - 2004
    London, United Kingdom
    Senior Sales and Marketing roles across all trade channels
  • Whitbread
    Sales & Marketing Positions
    Whitbread Jan 1995 - Jan 2000
    London, England, United Kingdom
    Various sales and marketing role across the UK & Ireland inc.Key Account Management, Trade Marketing, Brand Marketing, Business DevelopmentBrands include: Heineken, Stella Artois, Boddingtons, Britvic, Pepsi, Schweppes

Darren Tendler Skills

Marketing Management Grocery Brand Marketing Key Account Development Beverage Industry Key Account Management Customer Marketing Account Management Sales Director Strategy Sales Management Beer Alcoholic Beverages Product Innovation Fmcg Customer Insight Trade Marketing Strategic Leadership P&l Management Marketing National Accounts Pricing Strategy Manufacturing Distributors Shopper Marketing Categorization Non Executive Director Marketing Strategy Brand Management Board Of Directors

Frequently Asked Questions about Darren Tendler

What company does Darren Tendler work for?

Darren Tendler works for J.r. Simplot Company

What is Darren Tendler's role at the current company?

Darren Tendler's current role is Vice President - Asia Pacific.

What skills is Darren Tendler known for?

Darren Tendler has skills like Marketing Management, Grocery, Brand Marketing, Key Account Development, Beverage Industry, Key Account Management, Customer Marketing, Account Management, Sales, Director, Strategy, Sales Management.

Who are Darren Tendler's colleagues?

Darren Tendler's colleagues are Gregory Herbert, Bowden Emily, Cassie Roeder, Bilal Abdul, Tom Wilcken, Harrison Bernie, Starli Cornforth.

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