As a key business partner and an integral part of the management team, I will act in both strategic and operational capacity with responsibilities including leading and directing the company to achieve top line revenue growth through sales strategies and marketing programs. Also act as the Director of Administration, my duties will include guiding operating methods, monitoring budgets, improving information systems, overseeing human resources requirements, updating senior executives, analyzing financial data, and developing operating procedures and policies. Besides I am also heading the Human Resources & Administration Department of the Evolcare Malaysia, act as an integral part of the top management team and be responsible for the full spectrum of human resources and administration duties.

With 18 years’ experience under his belt, Darren has a passion for bringing ideas to life and has worked on many major creative campaigns and events. Darren has a strong background in events and marketing. His prominent experience as the head of sales & marketing in Catcha Publishing (now known as Rev Asia) and SPAFAX (an international content marketing agency) always helps to bring a fresh perspective to the table. He is currently the publisher for 2CENTS and The PAGE magazines.

With 18 years’ experience under his belt, Darren has a passion for bringing ideas to life and has worked on many major creative campaigns and events. Darren has a strong background in events and marketing. His prominent experience as the head of sales & marketing in Catcha Publishing (now known as Rev Asia) and SPAFAX (an international content marketing agency) always helps to bring a fresh perspective to the table. He is currently the publisher for 2CENTS and The PAGE magazines.

Spafax Networks Sdn Bhd (Subsidiary of WPP Group)Aug 2014 to PresentHead of Sales• Developing relationships with Malaysia Airlines and industry influencers and key strategic partners. • Identifying and reporting on business opportunities in target markets• Represents the business at conferences, trade fairs and networking events• Maximizes new business development opportunities, such as introducing new products and services• Overseeing a sales team. Directs sales forecasting activities and sets performance goals accordingly. • Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.• Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness. • Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.• Successful campaigns: Launch of www.goingplacesmagazine.com, Going Places Readers’ Choice Award 2015, Revamped party of Going Places, Spafax clients Appreciation Night, Celcom WiFi sponsorship in Golden Lounge, etc.

Catcha Media (Rev Asia Holdings)2012 to July 2014Head of Sales• Accountable for helping managers with negotiating agreements in managing the development of sales.• Adapted to and overcame challenges presented by stalled economy; created aggressive advertising sales strategies and constantly pursued opportunities to educate prospects on benefits of advertising.• Interacted with multiple departments including Editorial, Design, Production and Marketing.• Trained the sales team on various products, sales strategies, and customer relations• Played a lead role on pitches to current and prospective accounts, delivering presentations that won new and increased existing business.• Developed brand positioning for publications like STUFF, Electronic Lifestyle, Total Film, JUICE, Mint, CLIVE, Hanger and Fairways• Successful campaigns: Launch of Electronic Lifestyle magazine, STUFF Covergirl Search, STUFF Readers’ Choice Award, Starlight Cinema, Fairways VISA Golf Tournament, JUICE Anniversary party, Launch of TotalFilm magazine, etc.

Reach Publishing Sdn Bhd (2002 – 2012)2008 to 2012Head, Advertising & Marketing• Implemented, developed, and managed advertising strategy of the company from a business, sales and technical point of view.• Opened and retained several key accounts. • Built long-lasting relationship with vital community advertisers, which resulted in amass revenue growth.• Cultivated and grew client relationships, landing key accounts that included Maxis, Samsung, Lenovo, HP, Asus & Sharp; helped increase advertising revenues by approximately 100% from 2006 to 2009• Examined and developed client advertising business strategies and given valuable solution based advertising program recommendation• Achieving business goal by working in a team-oriented environment• Successful campaigns: Maxis powered PC.com Mobile Raiders, Maxis 3G experiential corner @ higher learning institutions, PC.com 100th Issue Anniversary, PC.com Best Product Award, DiGi Broadband Mobile Truck, etc.