Write and curate health, wellness and fitness content for Metropolis Style's new fitness magazine "Metropolis Sport."

WinYourDay is an integrative mindset and approach to health and wellness that encourages individuals to celebrate the small daily victories that lead to sustained progress and momentum over time.

- Founded Penn’s premium “Small Group Functional Training” programs to provide a cheaper, yetindividualized training program for beginner and intermediate lifters and athletes, with a competitive twist.

Management Consultant and Director of Social Engagement- Designed and implemented a holistic fundraising platform to enhance partnership development and social mediapresence for the End Buruli Ulcer Alliance, a non-profit tackling a “Neglected Tropical Disease” in Western Africa.- Developed marketing and outreach strategy for Neurospire’s “Neuro+” neurofeedback attention training video game designed to help individuals with ADHD. Increased social media presence by 3,410% Enacted new payment plans and weekly deals to better compete with other ADHD treatments on the market.- Lead the company’s Recruiting department, organizing events and conducting interviews and evaluating over 160 applicants (the largest number of applicants in club’s history) for 9 roles on the team. Nominated most improved national branch of 180 Degrees Consulting.

Train 6+ hours per week to compete for 4th ranked team in the nation and 2015 National Tournament qualifier.

Creative Management and Financial Planning:- Coordinated, planned and marketed 15 class events in 2013-14, the most of any freshman class in history, despite having a 50% lower budget than previous classes.- Managed $70,000 budget for two fall festivals with big time performers, including A-Trak and Shwayze.- Negotiated a 54% budget increase for 2016-17.Marketing:- Devised campus-wide face-to-face, paper, and social media campaign to reach 2,500 constituents.Acquired over 5,000 views on YouTube campaign video, surpassing views on competitors’ videosby 1,474%. Tactics featured on Daily Pennsylvanian, Penn blog magazines and Ivy Gate Blog. Increased attendance for annual fall festival by 2,000 people in 2014-15.Social Media Engineering:- Spearhead Class Board 2017 social media presence to manage over 1,400 followers and engage over 46,000 people through page posts and events, the most ever in history for a sophomore class.Fundraising: - Raised $72,275 in revenue by increasing sales volume

- Re-designed management strategy and tracking database for account executives to better categorize their leads and more closely monitor assignments and progress.- Analyzed US sales data and compiled weekly report decks for the senior sales team.- Developed formula to rank sales leads and target the companies with the highest probability of a sale based on size, annual revenue, digital budget, funding, date of last account activity and industry ranking.- Designed, managed and executed $5,000 creative marketing campaign to strengthen our relationship with sales leads. Campaign consisted of computerized “handwritten” notes and trendy custom-designed 'Nanigans' socks. - Uncovered the impact of our paid-marketing strategy from 2015-Q4 to 2016-Q2 through analysis of Salesforce data. 31% of deals closed were initiated as a result of our paid-marketing campaign, thereby supporting my recommendation to increase paid-marketing channels.

Identified areas of revenue growth with local businesses, sports leagues and colleges, and streamlined costs.Managed customer service through multiple channels (Telephone, In-Store, Online and E-mail).Defined improvements to hotel operations.

Coached 3-18 year olds 25 hours per week during summers and 10 hours per week during winters.Increased enrollment by 400% by initiating “Bring a Friend Thursdays.”

Research featured in the Penn Museum’s Annual Report of 2010 and the Vineland Historical Magazine of 2010.