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Driven marketer with strong experience across digital performance marketing, brand and content development, and marketing planning and communications. Curious by nature I enjoy challenging both myself and my teams to push the boundaries and create memorable marketing campaigns and activities. I also get pleasure from managing direct reports and helping future stars to develop their skills and careers.With experience in both brand and agency environments, I understand the importance of strong relationships, detailed briefing, audience targeting and strong budget management, meaning I can deliver engaging, impactful yet cost-effective campaigns for my brands.Sector experience includes: Financial services / Insurance, food and beverage, technology, power tools, healthcare.
Ageas Uk
View- Website:
- ageas.co.uk
- Employees:
- 1807
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Senior Marketing ManagerAgeas UkBournemouth, England, Gb
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Brand And Digital Marketing ManagerAgeas Uk Oct 2022 - PresentEastleigh, Hampshire, GbAgeas provide car, home, travel and pet insurance to over four million customers across the UK, through direct and broker channels.As Digital and Brand Marketing Manager my responsibilities include:• Acquiring new business and supporting existing customers through various digital marketing channels including PPC, SEO and integrated media campaigns.• Ensuring direct brands are well governed and servicing customers responsibly, all within a heavily regulated environment. • Managing key agency relationships, covering creative, media, paid search, SEO, social and digital development. • Ownership of annual marketing budget.• Line management of digital and brand marketing teams.
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Head Of DigitalQuantum (Europe) Ltd Nov 2019 - Oct 2022Bournemouth, Dorset, GbQuantum are an integrated marketing agency working with FMCG brands covering trade, category, shopper and consumer activations in traditional, experiential and digital channels. I manage the digital team and deliver high-performing digital tools, platforms and campaigns for our clients.Clients include Kraft Heinz, Campari, William Grant and Sons, Beam Suntory and Wilkinson Sword.• Managing multiple digital projects at all times.• Leading builds of websites, web apps and native applications from concept to launch.• Managing digital team including design, development, project management and search.• PPC, SEO and social advertising management.• Line management of digital team. -
Marketing ConsultantClick Digital Dec 2017 - Oct 2022I started Click Digital to help businesses grow by improving their online presence. I pride myself on taking a hands-on, 'jargon-free' approach, and with expertise in web design and development, SEO, paid search and social advertising, help small businesses to navigate the ever-changing world of digital marketing.• Website design and development for various businesses.• Running SEO, PPC and social media advertising campaigns.• Running digital marketing workshops for business owners. -
Digital Marketing ManagerLifes2Good Nov 2016 - Dec 2017Galway, Galway, IeLifes2good bring to market clinically proven health & beauty products that improve people’s lives. I was a Marketing Manager for the UK working across multiple brands and retail accounts.• Digital marketing including CRM management and managing social media advertising campaigns.• Conducting multiple gap analysis by researching prospective product, brand and market opportunities.• Building and executing marketing plans for newly acquired brands in the UK market.• Helping to gain listings by creating strong trade presentations and attending retailer meetings. -
Marketing ManagerBosch Power Tools May 2015 - Nov 2016Leinfelden, Baden-Wuerttemberg, DeBosch's power tools division is the market leader for portable electric power tools and accessories in the UK. I was a Marketing Manager responsible for all consumer and trade marketing activities within key accounts. Key responsibilities and achievements included:• Executing an integrated ATL campaign to achieve record category sales.• Managing a re-design of in-store POS for all accounts, across 40+ SKUs.• Organising complex events inc. Chelsea Flower Show and numerous trade events for key accounts.• Working with the regional BM to develop successful brand plans and strategies. • Using market research and GFK data insights to plan and devise the product road map. • Managing numerous agencies across creative, digital, PR and production.• Brand guardian responsible for copy writing, proof reading and visual identity sign off.• Accountability for marketing budget and achieving all set brand KPI’s. -
Senior Brand ManagerJarden Home & Family International Jun 2012 - May 2015Colombes Cedex, FrPart of the Jarden Corporation, Mapa Spontex develops and markets products across home, baby, body and health care. Key achievements included:• Managing a successful multi-channel ATL campaign including TV, optimised within a limited budget.• Launching an innovative range of cleaning sprays that was voted by independent industry experts as The Grocer's top launch 2014 for the household category.• Launching a range of floor care products. Two received DIY Week ‘Product of the year’ awards.• Three promotions in three years.• Finalist in the chairman’s award of merit, as voted by the senior management team. Other day-to-day responsibilities:• Brand Strategy and Planning: developing comprehensive consumer and trade marketing plans. • Product Development: managing the full NPD process from cradle to grave.• Commercial Responsibility: producing and presenting trade presentations to key retailers.• Financial Management: brand P&L and A&P budget accountability. • International Stakeholders: working closely with international teams on a daily basis.• Website Development and Management: developing a new e-commerce platform for 3 brands. -
Brand ManagerJarden Home & Family International Jun 2011 - Jun 2012Colombes Cedex, FrNUK is Germany's market leading baby care brand. I was in charge of the brand in the UK, managing the full product portfolio. Key responsibilities and achievements included:• A 40% increase in turnover thanks to brand re-design and new product launches. Product development also helped to gain distribution in key national accounts, such as Boots.• Developing a range of licensed feeding products with Disney, and a range of licensed weaning products with child nutrition expert Annabel Karmel.• Launching a new website / e-commerce platform, managing the project from initial scope phase to developing the creative look and feel, right up to user acceptance testing.• Winning the brand’s first gold Mother and Baby award, key to gaining brand credibility.• Helping to raise brand awareness by launching a press campaign and UK social media channels.
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Marketing AssistantJarden Home & Family International Sep 2010 - Jun 2011Colombes Cedex, FrDay-to-day responsibilities included:• Sourcing and launching private label products for key grocery multiples.• Assisting Brand Managers with reports analysing competitor / market performance through IRI data.• Copy writing and proofing product packaging and other marketing literature.• Managing the print production process.• Key contact for external creative agencies.• Managing brand presence on Brandbank.• Organising and managing brand photo shoots.• Creating mock-ups for retailer meetings.• Photoshop work including pack mock-ups and designing web banners / posts for social media.
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Intelligence AnalystBritish Security Industry Association (Bsia) Apr 2008 - Jun 2010London, England, Gb- Liaising with security agencies and Police in relation to nationwide cash-in-transit and jewellery robberies.- Recording and inputting complex data, along with producing statistical reports for numerous agencies and governing bodies, including the Home Office.- Exquisite communication skills and direct interaction with clients, Association of Chief Police Officers, and Regional Intelligence Units.
Darren Baker Skills
Darren Baker Education Details
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University Of LeedsMarketing -
Dyson Perrins High School / Sixth Form College
Frequently Asked Questions about Darren Baker
What company does Darren Baker work for?
Darren Baker works for Ageas Uk
What is Darren Baker's role at the current company?
Darren Baker's current role is Senior Marketing Manager.
What is Darren Baker's email address?
Darren Baker's email address is da****@****l.co.uk
What is Darren Baker's direct phone number?
Darren Baker's direct phone number is +353917*****
What schools did Darren Baker attend?
Darren Baker attended University Of Leeds, Dyson Perrins High School / Sixth Form College.
What are some of Darren Baker's interests?
Darren Baker has interest in Running And Snowboarding, Children.
What skills is Darren Baker known for?
Darren Baker has skills like Marketing, Brand Management, Social Media, Marketing Strategy, Digital Marketing, Social Media Marketing, Product Development, Project Planning, Brand Development, Marketing Communications, Advertising, Time Management.
Who are Darren Baker's colleagues?
Darren Baker's colleagues are Nadia Khalfaoui, Carl Houghton, Andrew Birkitt, Jo Magee, Stephen Adlem, Jessica Mcconnell, Dawn Hancock.
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