Darren Baker Email & Phone Number

Bournemouth, England, GB

Eastleigh, Hampshire, GB

• Ageas provide car, home, travel and pet insurance to over four million customers across the UK, through direct and broker channels.As Digital and Brand Marketing Manager my responsibilities include:
• Acquiring new business and supporting existing customers through various digital marketing channels including PPC, SEO and integrated media campaigns.
• Ensuring direct brands are well governed and servicing customers responsibly, all within a heavily regulated environment.
• Managing key agency relationships, covering creative, media, paid search, SEO, social and digital development.
• Ownership of annual marketing budget.
• Line management of digital and brand marketing teams.

Bournemouth, Dorset, GB

• Quantum are an integrated marketing agency working with FMCG brands covering trade, category, shopper and consumer activations in traditional, experiential and digital channels. I manage the digital team and deliver.
• Managing multiple digital projects at all times.
• Leading builds of websites, web apps and native applications from concept to launch.
• Managing digital team including design, development, project management and search.
• PPC, SEO and social advertising management.
• Line management of digital team.

• I started Click Digital to help businesses grow by improving their online presence. I pride myself on taking a hands-on, 'jargon-free' approach, and with expertise in web design and development, SEO, paid search and.
• Website design and development for various businesses.
• Running SEO, PPC and social media advertising campaigns.
• Running digital marketing workshops for business owners.

Galway, Galway, IE

• Lifes2good bring to market clinically proven health & beauty products that improve people’s lives. I was a Marketing Manager for the UK working across multiple brands and retail accounts.
• Digital marketing including CRM management and managing social media advertising campaigns.
• Conducting multiple gap analysis by researching prospective product, brand and market opportunities.
• Building and executing marketing plans for newly acquired brands in the UK market.
• Helping to gain listings by creating strong trade presentations and attending retailer meetings.

Leinfelden, Baden-Wuerttemberg, DE

• Bosch's power tools division is the market leader for portable electric power tools and accessories in the UK. I was a Marketing Manager responsible for all consumer and trade marketing activities within key accounts..
• Executing an integrated ATL campaign to achieve record category sales.
• Managing a re-design of in-store POS for all accounts, across 40+ SKUs.
• Organising complex events inc. Chelsea Flower Show and numerous trade events for key accounts.
• Working with the regional BM to develop successful brand plans and strategies.
• Using market research and GFK data insights to plan and devise the product road map.

Colombes Cedex, FR

• Part of the Jarden Corporation, Mapa Spontex develops and markets products across home, baby, body and health care. Key achievements included:
• Managing a successful multi-channel ATL campaign including TV, optimised within a limited budget.
• Launching an innovative range of cleaning sprays that was voted by independent industry experts as The Grocer's top launch 2014 for the household category.
• Launching a range of floor care products. Two received DIY Week ‘Product of the year’ awards.
• Three promotions in three years.
• Finalist in the chairman’s award of merit, as voted by the senior management team. Other day-to-day responsibilities:

Colombes Cedex, FR

• NUK is Germany's market leading baby care brand. I was in charge of the brand in the UK, managing the full product portfolio. Key responsibilities and achievements included:
• A 40% increase in turnover thanks to brand re-design and new product launches. Product development also helped to gain distribution in key national accounts, such as Boots.
• Developing a range of licensed feeding products with Disney, and a range of licensed weaning products with child nutrition expert Annabel Karmel.
• Launching a new website / e-commerce platform, managing the project from initial scope phase to developing the creative look and feel, right up to user acceptance testing.
• Winning the brand’s first gold Mother and Baby award, key to gaining brand credibility.
• Helping to raise brand awareness by launching a press campaign and UK social media channels.

Colombes Cedex, FR

• Day-to-day responsibilities included:
• Sourcing and launching private label products for key grocery multiples.
• Assisting Brand Managers with reports analysing competitor / market performance through IRI data.
• Copy writing and proofing product packaging and other marketing literature.
• Managing the print production process.
• Key contact for external creative agencies.

London, England, GB

- Liaising with security agencies and Police in relation to nationwide cash-in-transit and jewellery robberies.- Recording and inputting complex data, along with producing statistical reports for numerous agencies and governing bodies, including the Home Office.- Exquisite communication skills and direct interaction with clients, Association of Chief.

Ba Honours, 2:1, Marketing

Education record