Darren Ball Email & Phone Number

Oxford, Gb

Oxford, United Kingdom

As an independent tour operator our focus is on creating memorable experiences, not just average cycling holidays, nothing enthuses us more than happy customers.“Whether it’s for a personal challenge or pure escapism, the purpose of Pedal Britain is to inspire and support cyclists of all abilities in making their cycling dreams a reality.” Darren Ball, Founder of Pedal BritainFounded in 2017, Pedal Britain has become the 'fastest' growing provider of supported End to End cycling holidays in the UK, and has launched European Tours.Based near Brackley in Northamptonshire, the company has gained a reputation for being an organisation that puts customers at the heart of everything they do, a fact illustrated by the number of 5* reviews on Trustpilot.The success has been built on 3 simple aims:1. Inspire You : With perfectly designed routes, you want to ride and at a pace that suits you. 2. Support You : With information, communication & resources to be well prepared and make holidays hassle free.3. Engage you : With exceptional experiences every time with staff that go above and beyond for you.Our people orientated approach provides the foundation from which we can deliver on our brand promise:We take care of everything, you just Pedal Britain www.pedalbritain.com

Uk Based

At Adazza we are bringing automation and machine learning to telecoms worldwide. Telecoms are lagging behind in machine learning and AI because they are stuck on legacy infrastructure built in the 90s. Without clean & structured data, machine learning is impossible. We are eliminating the complexities around data allowing telecoms to:1) Automate the entire data pipeline/ETL process into our standardized telecom schema 2) Automate reporting for all teams (marketing, sales, customer care, revenue assurance, more)3) Adopt Adazza’s out-of-the-box machine learning like churn prediction/prevention app for marketersGetting from raw data to machine learning (or even basic reporting) is a real pain for telecoms around the world. Managing a growing volume of complex data about their customers, their networks, and how their service is being used is a daily challenge. http://www.adazza.com

Uk With Global Projects

Centricity is a marketing consultancy through which I provide global Telecoms,Media and Technology clients with a range of services related to Customer or Commercial Strategy both as an individual or in collaboration with a number of trusted partners :- Short or Long term interim management positions- Subject matter expert advice : Project basis- Bespoke 'Best Practice Customer Strategy Workshops' - Customer strategy operational assessments- Lead generation (Tech focused clients requiring TMT Marketing expertise)- Key Note Conference SpeakingRecent Clients have included:- Tele 2 , Liberty Global, TEO, TIGO (LATAM), IMI Mobile, Exacaster.

Uk Based

Reporting to CEO with full P&L responsibility for demand generation (Marketing & PR), Sales (license renewal, revenue pipeline management) & customer success of clients in EMEA region. Provided Global Telecoms Operators solutions to reduce churn, generate net incremental revenue and increase loyalty from their customers through intelligent real-time campaigns and interactions that are personal, relevant and timely - true “Marketing To One®”. Used the latest techniques in machine learning and big data analytics to reveal deep insights into the customer’s Behavioural DNA™. Marketing offers and customer interactions were dynamically adapted based on the individual customer’s Behavioural DNA to provide better user experiences and generate higher returns than traditionally segmented campaigns.Clients include Vodacom, Vodafone, Optus, Etisalat, DU & MTN

Hammersmith, London

A high profile leadership role managing P&L of 3m prepay customers and all the relevant customer metrics, requiring strategic high level thinking whilst still being in control of detail.• Reduced churn to 48% from 56% in 24 months by initiating & leading a change program across multiple directorates to execute a customer contact strategy transformation.• Embedded a multi-dimensional actionable segmentation and lifecycle triggers driving higher profitability by understanding customer needs and creating different strategies to exploit their value.• Improved marketing cost efficiencies by instigating use of predictive modeling in conjunction with segments to more effectively identify churn risk, up/cross sell targets.• Established outbound service team generating significant incremental margin by introducing welcome & loyalty calls that cost efficiently targeted high value and churn risk customers.• Grew NPS from -12% to +8% by enhancing & simplifying customer experience through rigorous pursuit of operational excellence to deliver a consistently positive customer journey aligned to brand values.• Overhauled Loyalty strategy, boosting program active participation through personalisation of communications, re-calibration of burn to earn ratios & digitisation of the scheme.

London, United Kingdom

Diploma Cim, Digital Marketing

Ba Hons, Geography

Education record