Darren Bardsley Email & Phone Number

Burlington, On, Ca

Burlington, Ontario, Canada

Burlington, Ontario

Design sales publications and direct mailers for marketing campaignsDesign quarterly printed newsletterDesign and update sales materials for conference vendorsDesign web banners for display ads on Google ads and website marketing campaignsRebranded and designed Powerpoint training materialsDesigned display and exhibitions materials for annual conferenceRedesigned web pages for new productsCreate social media and blog assets for digital marketing teamDesigned all printed materials for annual conference including manuals, brochures, pin badges, promotional literatureDesigned digital displays for annual conferenceWorking with print supplier to obtain quotesArtworking and pre-press for all printed materialsMember of the companies social committee. Organizing social events, fundraising and producing any marketing assets required for in-house communications.

Oakville, Ontario

Redesigned and rebranded the company website using SquareSpaceDesigned and implemented SEO keyword strategy for company websiteDesigned and distributed company newsletter using MailChimp resulting in a 37% open rateContent creator for the company’s weekly newsletterCreated and maintained marketing KPI documentsCreated image library with my own photography for use on the website and blog postsContent creator for the company blogWrote software training tutorialsProduced training video using Screen-O-Matic softwareWrote script for prototype training videoDesigned and produced motion graphic intro and outro sequence for training videoWorked with the software developers on a variety of UI initiativesCreated marketing materials for the sales teamWorked with print vendors to produce marketing materialsCreated competitive analysis and market research document for management teamDesigned and produced sales presentationsManaged and implemented google analytics for company website

Montreal, Canada

Supported the CMO in the analysis, creation and development of the company’s brand vision.Re-branded the company, creating a new brand guideline document, creating sales and marketing collateral as well as re-branding the office environment.Redesigned and maintained Stack8 responsive website using wordpress.Maintained and updated website content.Managed and analyzed keywords to optimize SEO across all landing pages and company website.Monitored and maintained the Stack8 social media content utilizing Hubspot to post on Twitter, Facebook, Google+ and LinkedIn.Designed and managed landing pages in Hubspot as part of our inbound marketing campaigns.Designed and managed Google adwords PPC search and display campaigns.Managed and marketed the company blog across social media platforms and forums.Designed and managed inbound marketing email communication campaigns using Hubspot.Worked with the sales team to develop and design marketing collateral.Monitoring daily Google Analytics,adwords, social media and Hubspot analytics to reported on key metrics.Supported the CMO to create strategic marketing, lead generation and social media campaigns.

620 Cathcart Suite 900

- Designed, implemented, managed all product advertising campaigns- Designed, managed and implemented social media strategy- Managed promotional email marketing campaigns- Copywriting for all ad campaigns and social media posts- Inbound marketing campaign management using Hubspot- Worked with design team manager to produce marketing collateral- Working with journalists in the Kitco media division to produce marketing content and collateral for time sensitive media event promotions- Worked with key stakeholders within Kitco to promote products to increase web and retail sales.- Worked with external suppliers to produce printed marketing collateral.- Strategic brainstorming with marketing team to create new marketing campaigns- Managed project resource allocation for graphic design team

620 Cathcart, Suite 900

- Responsible for designing printed materials including brochures, leaflets, promotional flyers.- Designing website layout using photoshop and illustrator.- Designing and updating product landing pages.- Coding websites using Adobe Dreamweaver using html, css and java script.- Designing animated gif and static web banners.- Designed trade show booth layouts, roll up banners and booths vinyls.- Responsible for dealing directly with our print suppliers.- Designing infographics for media team.- Art directing and taking product photography for marketing collateral.

Responsibilities included:- Design for print- Working with print suppliers- Website design- Logo design- Packaging design- Exhibition banner design

Apprentice commercial artist and sign writer