Darren Braybrook Mba Email & Phone Number

Milton Keynes, Gb

Ownership of the leasing product portfolio for the UKs largest captive finance company. Setting the strategic direction of the portfolio in line with wider business ambitions and managing the products to ensure they meet customer and commercial requirements. Being able to blend the commercial, strategic and customer needs to continually deliver market leading products and performance by working alongside our wider product, delivery, sales and brand functions is something I really enjoy. Exciting role which will incorporate the conception and ownership of wider usership/mobility services as we support consumers transition to changing market pressures. Key for this is a constant desire for deep understanding of evolving trends and customer needs alongside a willingness to challenge existing thinking and push innovative solutions to old and new problems when appropriate.

United Kingdom

Product Owner for our Electric Vehicle customer proposition - ranging from digital support tools to bespoke finance products and charging offerings. Full product owner responsibilities to define the roadmap, manage features backlogs and deliver product enhancements as well as completely new offerings within an agile framework. This is both for digital products and service products.Key examples of deliverables include: - Launch of Electric vehicle Charging Proposition to support customers transition from diesel/petrol vehicles - Management of electric vehicle specific leasing product to cater to changing demands of the industry – aligned to global strategy and achieving over 10% penetration in key segments since launch- Adaptation of product end of contract journey to support renewals resulting in 20% improvement in renewals

Driving strategic, commercial and delivery aspects of all new products and propositions, as well as managing the performance of existing products in order to meet customer and business needs. This role gives me end-to-end ownership from horizon scanning to identify opportunities and challenges, through quantification of business cases, designing solutions and bringing to market new iterations or products using agile frameworks. Key examples of deliverables include: - Development of new aftersales product to fill a gap in the business portfolio – with 100,000 incremental sales in the first year - Scenario planning delivery to ensure the business continues to look forward and is fit for the future; analysis showing several areas for improvement resulting in immediate shifts in our product line up and seeing a performance uplift - Development of business wide 2030 strategy, taking global strategy and adapting to UK market Key skills and responsibilities: - Develop decision grade business case material and lead financial business modelling to validate the commercial opportunity for new product and propositions that VWFS UK intend to deliver to the market.- Align with global and local visions to operationalise strategies and own the key strategic direction for new and existing products - Measure current product performance to inform data driven decisions through key insight and detailed analysis with the intention of driving performance- Identify opportunities to drive innovation into the current product portfolio and develop product features that add value to customers through research, analysing industry trends and analytical modelling- Analyse future growth trends and horizons of new and existing products; assessing commercial viability and business fit by conducting analysis into benefit realisation and updating financial models accordingly- Act as a Product Owners in the development of industry leading products to support VWFS UK ambitions

Milton Keynes, England, United Kingdom

Brand marketing role focused on creation and delivery of propositions, marketing plans and activations across VWFS product areas to grow the brand, make a direct impact on sales and deliver against key business KPIs. Key responsibilities include: - Lead on customer proposition for key products or services- Manage the customer journey of key products or services and align with VWG brand marketing and digital teams for their owned journeys- Maintain a focus on the commercial objectives of VWFS, Brands and the retailer networks for key product areas to create marketing plans and activities that are aligned to these objectives and clear KPIs are set out- Manage and work with creative, social, PR and digital agencies; improving and enhancing activity throughout based on insights and data from analytics or media- Own and champion across all activity the VWFS Brand CI and tone of voice - Use 1st party data to enhance any advertising campaigns and ensure all relevant tagging and tracking is in place through the journey to ensure consistent reporting and analytics are available- Coaching the Marketing Executive team to ensure delivery of marketing activities to the right speed, quality and cost effectiveness standards where necessary- Select and manage external suppliers and agencies to achieve effectiveness and cost efficiencies where relevant- Evaluate all appropriate marketing activities against KPIs to determine success levels and any further actions required as a result- Thorough analysis of competitors, marketplace and customers, input into marketing strategy and the business decision making process

Milton Keynes, United Kingdom

A change in job title to align with an internal restructure to become part of the newly formed ‘Customer Engagement Team’ which sits alongside our marketing department with the remit to own the entire end-to-end customer journey. Expanding my areas of responsibility to include:- All customer touchpoints from a marketing and operational perspective, to ensure they are consumer centric, with clear commercial goals and reporting available whilst also ensuring operational efficiencies - Our loyalty and CRM communications journey across our entire product portfolio. From car finance to aftersales products - Key sales and marketing programmes with a particular focus on driving renewals in our retailer network through key industry software and the implementation of our ‘Customer Engagement Platform’ designed to make use of our large data pools and artificial intelligence to deliver a truly personalised and optimised customer experience across social, web, email, and offline channels

Milton Keynes, United Kingdom

I was officially promoted after a brief secondment to be fully responsible for our entire digital presence, driving strategy to utilise our multi million pound marketing budget to deliver on our company objectives. Key areas of focus were:- Working closely with our newly formed international ‘Digital Unit’ in Berlin to adapt newly developed digital infrastructure to the UK market. Ensuring our purchase journeys, content and systems integration provide positive customer outcomes for our consumers. This included liaising closely with our group manufacturers and a host of internal stakeholders to gain buy in. - Taking a lead role to ensure all of our existing and newly developed digital touch points are fully FCA compliant and adhere to any new legislation released, with current focus on GDPR. - Owning the strategic thinking and delivery of our industry leading impartial advice service ‘Car Finance. Made Simple.’ which is born from research to fill a void in consumer knowledge. As the campaign continues to grow, we have achieved over 11 million views on YouTube, and over 10,000 unique monthly visitors to our website and have expanded to use it for internal training, employee engagement, repurpose for CRM and web journeys and as part of the sales process.- A key part in the cultural shift of a global organisation from a traditional waterfall methodology to a more modern agile way of working that extends not just to digital delivery, but to everyday thinking and action at all levels - Managing all suppliers, budget and tender processes to ensure we are operating in line with UK market and German HQ policies

Milton Keynes, United Kingdom

Responsible for supporting the development, implementation and execution of digital projects within VWFS. The role is fully focused on delivery of the operational activities in conjunction with internal stakeholders, agencies and suppliers to drive the commercial aspects of the VWFS digital strategy.Responsibilities include:- Collaborate across IT, Strategy Office, Brand Management, Sales Management and other key stakeholders to support the delivery of detailed digital plans that meets customer, brands and retailer requirements. This includes ownership of digitally based marketing projects as well as input into a formal mechanism to share ideas and best practises across business lines- Play a key role supporting and delivering elements of the VWFS digital strategy, ensuring that all projects fit into the over-arching ambition and ensuring that VWFS has presence in all the online research points in the customer buying journey- Responsibility for owning and updating all customer facing content across digital media, platforms and channels, including Social Media, Search Engine Optimisation and internal Content Management Systems- Participate in and supports the commercial relationship with all key digital stakeholders, including the VWG brands in conjunction with the Digital Marketing Manager, the CRM Manager and the Brand Management Team- Work closely with the CRM Team and all forms of customer research to further understand customer behaviours, motivations and expectations throughout the digital customer journey- Ensure that all the operational processes are fit for purpose and fully efficient. This includes regular reviews and audits and full documentation of all processes as required- Evaluate all appropriate digital marketing activities, projects and campaigns against KPIs to determine success levels and any further actions required as a result

Hammamet, Tunisia

I worked for a full season in the Tunisian resort of Hammamet as a sub-contractor in First Choice’s Marquee Holiday Village Brand. My role involved organising and running activities for children from the age of 3 through to adults from 10a.m. to 11p.m. in a 5 star family hotel. This was as part of a large team of entertainers, but mainly involved working on an individual basis, with high levels of customer service expected at all times.

Milton Keynes, United Kingdom

My role as an Account Manager saw me working for clients ranging from professional sports teams, to unified communication companies, and gastronomy start ups to kids sports camps, I was responsible for a complete management of the clients online presence. This includes, but is not limited to: - The day-to-day running of all social media channels to increase following and engagement- The creation of innovative online marketing campaigns to increase a brands profile - The design and delivery of weekly/bi-weekly/monthly newsletters - The creation of blogs and editorial content for websites - - The selection and management of SEO key words- Creating and managing online advertising budgets and competitionsThis was a client facing role, involving weekly contact with key stakeholders and contributors to ensure the smooth running of an account, as well as regular presentations to a range of employees from Marketing Managers through to CEO's and Boards of Directors.

3 Palmerston Road, Mediahouse, London, Sw19 1Pg.

I worked on the operations side of this prominent sports media company, accumulating experience in a wide range of digital media, working on prestige projects such as:London 2012 Olympic & Paralympic Games- Responsible for the maintaining functionality of content on the official website of the Olympic & Paralympic Games as part of a team for LOCOG- Using a white-label Content Management System as well as back-end development tools. - Client-facing role, communicating with and providing support for Web New Media and Editorial teams.- Knowledge focused on the Editorial, Multimedia and Social workflows.- Demonstrated ability to prioritise tasks and strategically structure solutions to issues, whilst thriving on the pressure of working on the biggest sports website in the worldMajor International & Domestic Athletics- Lead a team of operators on major UK Athletics events and part of a wider team responsible for delivering similar services at global IAAF events - Responsible for establishing network connections around the stadium, setting up data gathering technology and aligning with other contractors. - During the event, inputting and transmitting live data which appears across the globe on the television graphics, host and 3rd party websites, commentator information systems, and in-stadium displays.UEFA Champions League Football- Responsible for providing the player tracking data on UEFA Champions League match-days- Involving positioning, calibrating and then operating the tracking cameras and software prior to, and then during the match.- The data is transmitted to millions around the globe via TV Graphics, the UEFA website and result printoutsVarious Sporting Productions- Data Gathering and graphics operating in live and edit suite settings - This incorporates a host of sports for a range of productions, both domestic and international, including BBC MOTD, & the Paralympic World Cup for Channel 4

A role which required me to give presentations on hydration and nutrition to youth players at a range of premiership rugby clubs and Andy Gomersall Rugby Skills Camps. In addition we would also run activities with the players to try and illustrate the points of the talk via practical methods, predominantly hydration testing and calculation of sweat rates

Bachelor Of Science (Bsc), Sports And Exercise Science, First Class Honours

Activities and Societies: Loughborough Students Athletics Club, Sports Secretary for Falkner-Eggington Halls, Falkner-Eggington Old Boys

Master Of Business Administration - Mba, Business Administration, Management And Operations

Senior Leaders Masters Degree, Organizational Leadership

High School, A Levels - Biology, Physical Education & Spanish, 3A'S

High School, Gcse'S - English Literature & Language, Mathematics, Double Science, Spanish, History, Pe, Re, 7A*'S & 3A'S

Activities and Societies: Prominent in all aspects of school life, particularly sports where I captained and help to organise many.