I am a leader in the very competitive content marketing sector. Over the last 20+ years I have achieved significant commercial success through impactful creative work, and what I’m most proud of is being able to balance the often-conflicting needs of creativity and client service with commercial rigour and cost control. My career has spanned publishing, creative, media and marketing agencies, and now as Managing Director of Sticky I get to combine my experiences and lead the agency in a way that stays true to my values. And that excites me almost as much as my beloved Aston Villa.As a progressive leader, my goal is always to create an environment where people follow me by choice, not compulsion. My strength lies in an innate ability to relate to people at all levels, believing that strong personal relationships are at the heart of successful leadership. Inclusivity defines my leadership style and whilst I thrive on the pressure of being the ultimate decision-maker, I will always consider a breadth of voices and opinions before making decisions. I have no issues with showing vulnerability as a leader and believe that to run a business successfully, you must be comfortable employing people who are stronger than you in their areas of expertise. This approach has helped me significantly when taking on roles that require cultural shifts. By genuinely understanding and being empathetic to the needs and abilities of individuals, I can identify and implement the culture needed to harness success. And the right culture is the bedrock of business success.Being a black leader in creative business, I acknowledge the responsibility to engineer change from within and transform the way the industry evolves. I’m immensely proud of the truly diverse team that I lead at Sticky. Through mentoring and thought leadership, and my involvement with MEFA and other such networks, I strive to inspire individuals and reach broader audiences with the aim to support those from under-represented backgrounds and drive social mobility.I love meeting new people, hearing their stories, and sharing ideas. If that piques your curiosity then give me a shout and let's grab a coffee. And if your business wants to talk marketing, the team at Sticky is always ready for a chat!