Darren Cassidy Email & Phone Number

Melbourne, Australia

Mooroolbark

In 2009 I joined the HR Coach network to develop a passion of mine – people management. I’ve enjoyed the challenges of assisting businesses with their staff management issues and enabling them to manage their people more effectively. It also provided me with an opportunity at the time to work from home and be closer to my young family.For the Business:• Created, launched and maintained website – www.hr2you.com.au• Created marketing collateral & monthly newsletter• Developed high level of knowledge of the Fair Work Act and Modern Awards legislation• Created and conducted marketing campaigns o Email, phone and direct mail• Extensive networking – BNI, LinkedIn• Social Media marketing – Facebook, Linked In & Twitter• Kept abreast of HR trends and knowledge via webinars, email subscriptions, articles etc.In the Business:• Coached and supported business owners on various aspects of HR o Implementation of recruitment process o Use of Social Media for recruiting o Termination of employees o HR Management software systems o General staff management advice• Created and conducted HR Audits• Created and supplied Employee Workplace Policy and Procedures Manuals• Employee Recruitment – job ad/interviews/hiring process• Conducted mediation between employers and employees• Created and presented “How to Hire Manage and Fire the Right Way” seminar• Wrote job ads for employers to use• Conducted performance reviews on behalf of employers• Created number of HR document templates for various employers o Performance review o Letter of Offer o Termination letter o Position description

South Melbourne

I was the first Partner Manager in the Southern Region (Vic, SA, WA and TAS) and basically started from scratch with channel partners. Partner base included: SI’s, Distributor’s, ISP’s, NI’s, NSI’s and IT Consultants. Main focus of my role was to educate new and current channel partners on MailGuard services (increasing awareness and mindshare) and to seek opportunities for them to sell these services. During this time I created (and conducted) sales and product training presentations, sales kits (sales tools, pricelists, collateral) and organised provisioning and technical support training for major partners. I eventually also took over the Northern Region, initiated the new Partner levels and positioned partners to accept new distributor arrangements. • Qualified and added over 50 Reseller Partners to channel• Added 6 major partners (billing and support) to channel - Including UK based partners• Organised and presented at 2008 Q1 Partner Update breakfast seminar• Co-authored new Partner Programme• Achieved monthly sales targets• Lost a deal to a competitor - then went and made that competitor a major partner

Richmond

Swann Communications is a leader in home DIY security camera systems. Oversaw the Harvey Norman account and distribution channel.Achievements:With Distributors:• Planned and implemented Swann Distribution Reseller Program aimed at creating a stable partner platform with our IT Channel distributors• Launched in June 2006• Produced, edited and implemented new distribution trading agreements• Initiated national reseller promotion • Met and exceeded sales targets • Created partner training materials – a first for the business• Created and updated company master pricelistWith Harvey Norman:• Planned and implemented Sales promotion of Swann Security products into Harvey Norman stores Doubling Security sales for 2005/06• Managed five merchandising agents Australia wide• Project managed a display booth at National HN Comms Conference• Presented products to HN steering committee• Planned and organized major Swann Security display in HN Chadstone store

Port Melbourne

Triangle Cables is a manufacturer of power and control cables for a variety of industries. Role included phone orders/quotes and warm and cold calling.

Kew

Worked on a permanent part time basis with my sisters’ business while I worked on a business project to establish an online dating website. Also my wife had a career role and I was looking after our new child in this period. In late 2002 my father was diagnosed with terminal cancer which delayed my return to full time work.

Preston

When Prion collapsed I took a role with a company that was a sub-distributor of Prion for a while before it became a full HP distributor.

Port Melbourne & Scoresby

Prion was a leading national HP distributor in the 1990's.I had a channel partner base of retailers, national supply office chains and sub distributors.In a competitive distribution marketplace I used a high level of customer service to acquire, retain and build channel partners.• Initiated email and fax marketing program• Prepared and edited Service Level Agreements• Created and edited customer newsletter• Presented business plans and conducted sales analysis• Four (4) time winner of Prion 100 Club Sales award  Resulting in ‘with partner’ trips to Hawaii, Borneo & Bali• Key member of sales team drove growth from zero to $62M in 6 years• Personally achieved sales targets in 1999/00 - $13M Sales and $570k GP• Personally achieved sales targets in 1998/99 - $9.3M Sales and $381k GP• May 1997 - $30k GP in a month for the first time• Personally achieved sales targets in 1996/97 - $5.5M Sales and $247k GP• Personally achieved sales targets in 1995/96 - $3M Sales and $150k GP• 1994/95 – Achieved Company target of $5M Sales and $500k GP

North Melbourne

This role involved recruiting, training and organizing both door-to-door and location based charity collectors. When I arrived there was no strategy to the collections, so I coached the collectors to suggest amounts to donors and that immediately and rapidly increased returns for the charity. I interviewed over 2000 people and managed over 500 collectors (up to 40 at any one time). I also prepared all financial reconciliations from the collections including pay and banking.• Over 1000 collectors in 4 years• Managed up to 40 at any one time• Pioneered minimum amount donation program that drove growth in donations• Raised approx $2.5M in cash donations

Melbourne, Australia

Started with McGraths Electronics as a Junior Sales Assistant and became Assistant Manager before I left to join the Computer Trader on Hoddle Street. Also worked at Bayside Computers, Histar and Melbourne Business Essentials. Roles various from Account Executive to Corporate Sales and Wholesale Sales Manager.