FREELANCE: Executive Producer | Executive Creative Director | Creative StrategistCONSULTANCY: Creative Business Management | Marketing | Advertising

Running a team on the ground in Qatar, delivering content, commercials, documentaries, ENG, and music videos, for the 2022 FIFA World Cup.

I opened the first international office of Australian founded Milkmoney, a branded entertainment company, sitting as part of the Octagon Sports & Entertainment group, within IPG. Launched and established the brand in market, achieved rapid growth, built a high performance team, that delivered branded content and commercials with some of the World's biggest sports properties and athletes.

Working for various agencies and brands including Apparent, BD Network, True and Milkmoney.

Helping an agency going through a rapid growth phase, to structure their operations and overcome growing pains.Responsibilities included resource planning, development of process & documentation, oversight of project delivery, organisational structure, recruitment, team management, career planning and future proofing.

Board Director | APAC Innovation Team Member | APAC Digital Elite Squad MemberAssisting in the day to day management of the agency. Responsible for all things digital and social, from strategy through to execution. Managing in house teams, and working across the iris network. Sourcing trusted suppliers who are experts in their field. Building existing client relationships, pitching and converting new business leads.Working with clients including adidas, American Express, Chang Beer, Christchurch & Canterbury Tourism, City of Sydney, Diageo, Duty Free Shopping, Fiji Airways, Microsoft, Philips, Samsung, Shell, Toshiba, Vivid Festival, and UNICEF.Wins at Effies, Spikes, Webbys, and Digital Asia.Most Creative Small Agency In Australia 2014, according to Campaign Brief.

Strategy, creative & technology solutions, innovation, and delivery of digtial and social campaigns for the likes of adidas, Shell, Sony, Bendon, Christchurch Tourism, Microsoft, Lonely Planet, Reckitt Benckiser, Stockland, and others.

Leading and managing a team of 10 Producers and Senior Producers to deliver channel agnostic solutions on the agency's Ideas proposition across various sectors from FMCG & Retail, through to Financial Services, to Gaming & Entertainment.Started role leading a new discipline formed from previous Client Service and Project Management teams, with the challenge of creating an efficient team able to deliver advertising campaigns across channels and build client intimacy.Responsibilities includes planning, project management, direction, and consultancy for both internal team members and clients. Retention, growth, and acquisition of clients and accounts. Ensuring consistent high quality, on time delivery of campaigns, and client satisfaction, across all accounts. Coaching and mentoring to ensure development of team members. Interpreting and predicting current and future consumer trends. Reviewing and building supplier and third party relationships. Ensuring forward planning of campaigns and programmes of work to inform resourcing strategies. Monitoring of progress and output against agency KPI's and targets.Clients included: Activision, Rockstar Games, THQ, Sony Computer Entertainment Europe (Playstation), SEGA, 2K Publishing, UKTV, GAP, B&Q, WKD/ Beverage Brands, Denplan, and Coopervision,Highlights include the Call Of Duty MW3 launch event live stream, where I performed the intense role of Executive Producer/ Director running a production team of 80+ crew, across 4 European locations, with 20+ cameras, and 8 presenters, producing 5 hours of live broadcast via YouTube and Facebook. Awarded IVCA Gold for 'Best Digital Communications, and in the top 5 percentile of largest live streams ever.http://www.fivebyfiveuk.com/2012/05/call-of-duty-modern-warfare-3-european-launch/?cat=21'

Leading a team of 4 Junior-Senior Project Managers to deliver campaigns across various digital and social channels for entertainment clients including Activision, THQ, Electronic Arts, Sony Playstation, Nexon, and Rockstar Games.Included planning and resourcing accounts of £1million +, pitching on a project by project basis, building existing clients and accounts, juggling multiple client and work streams, project direction and management of projects up to £300k. Highlights include:Call of Duty : Black OpsGlobal Rich Media Campaign (Biggest entertainment launch of all time)Call of Duty : Black Ops CODTV Live Stream (IVCA Gold for Live Digital Experiential Events)Rockstar Games : Red Dead Redemption EMEA Rich Media Campaign (#1 selling game of 2010)Guitar Hero : Warriors of RockEuropean Rich Media Campaign (Eyeblaster/Mediamind billed as the most technically complex and dynamic RM campaign ever)

I was originally recruited to FbF as a mid-weight PM to aid production on a business win of the games publisher Activision. This saw me working on hugely demanding EU-wide, rich media campaigns for titles such as Call of Duty and Guitar Hero.Within 6 months I was promoted to Senior PM leading production for the Activision 2009 season where I focused on implementing and policing a solid production process. This role soon evolved to me over-seeing up to 6 project managers both internally and remote, managing the studio team and building strong relationships with freelancers, and overseeing production of 15+ multiple-territoriy campaigns for clients including Activision and THQ - including the global online campaign for Call of Duty Modern Warfare 2 - the largest entertainment launch of all time.A wide variety of project work has seen me working on everything from multi-territory rich media campaigns, micros-sites, widgets and applications, iPhone apps, Flash games, film shoots and virals. Particularly notable projects include production of a stunning 3D website for GAP's 40th anniversary, digital press releases for the launch of the McLaren MP4-12C supercar, and a Flash based propaganda site exploiting Facebook Connect for the launch of a significant Sony Playstation title. It has also been rewarding breaking offline clients into the world of digital, and opening their eyes to the benefits it has to offer.I have done lots of work with the new business team working on pitches and proposals which I find particularly challenging and rewarding. This has seen working on pitches for exciting clients including T-Mobile, BBC, McLaren, and Sony Playstation. I have also been heavily involved in the 'Innovation Team' pushing relevant initiatives and knowledge across the wider business.

Agency Republic gave me the opportunity to cut my teeth in the industry, prove my talent and drive, and progress my career and PM skillset rapidly. Working with some fantastically creative and skilled people, on truly innovative campaigns for global clients, as part of an agency so well respected across global AdLand, was a fantastic experience.I was lucky enough to work on the O2 telecomms account (largest digital account in the UK at the time) producing market-leading campaigns for both brand and acquisition offerings, culminating in me over-seeing production of all acquisition campaigns.Other highlights include working on a spectrum of projects and pitches for clients including Mercedes-Benz, BBC World Service, and Cancer Research UK across many digital disciplines including global rich media campaigns, micro-sites, CMS builds, film shoots, Facebook applications and Advergames. One campaign worthy of particular mention was the O2 Favourite Place Facebook Group - 'The Battle For The UK's Favourite University,' which won Campaign Magazine's 'Digital Campaign of the Year' amongst other coveted accolades. As PM of this project, the challenge was not only overcoming technological challenges working with Facebook as a new and volatile platform, but also managing and moderating the group which grew to 100,000 + members in a matter of weeks.http://www.biginteractiveideas.com/eurobest_o2/o2_favouriteplace.php