Darren Covington Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Barangaroo, New South Wales, Australia

Sydney, Australia

Delivered a profit in just 12 months after more than two decades of consecutive losses. After leading a company transformation, the company remained profitable and debt-free for six years, with increased revenue from all major clients, engaged staff, and delighted shareholders. Under personal leadership, the team exceeded sales revenues by 15% across four consecutive years, demonstrating sales best practice and strong engagement. Special Metrics✅ 50% Revenue Growth✅ 135%… Show more Delivered a profit in just 12 months after more than two decades of consecutive losses. After leading a company transformation, the company remained profitable and debt-free for six years, with increased revenue from all major clients, engaged staff, and delighted shareholders. Under personal leadership, the team exceeded sales revenues by 15% across four consecutive years, demonstrating sales best practice and strong engagement. Special Metrics✅ 50% Revenue Growth✅ 135% Licence Sales Growth✅ 90% Service Delivery GrowthSelected accomplishments:✅ Closed sale of Mainpac to Constellation Software in three months. Managed shareholders and set purchaser expectations while managing a diverse set of shareholders. The transaction was considered a triumph with all parties considering the process a shared ‘win’.✅ Instituted the company’s first clear governance and compliance structure.✅ Managed the process of resolving client issues. Set customer expectations, implemented strong governance and project management frameworks, instituted internal controls, renegotiated supplier agreements, and established formal systems and procedures. ✅ Improved product quality, consistency and timeliness by relocating development, support and QA from Vietnam to Australia. Initiative reduced support tickets, boosted resolution speed by 80% and vastly improved licence revenues. ✅ Embarked on a strategic incremental growth program. Sold the ERP business to fund a turnaround of the workforce management channel with new allied revenue streams cementing the success of the workforce management business. ✅ Spearheaded a product strategy encompassing mobility, business intelligence, asset intelligence, and improved usability. Show less

Sydney, Australia

Role: Led strategy, direction, and oversight of accounts, channel development sales, R&D, professional services and support, processes, governance, operations, and controls. In six months, transformed three consecutive years of losses into a profit position. Stabilised the business hierarchy, restructured finances, designed Board-level strategies, and drove exponential revenue growth. Special Metrics:✅ Led sales to close $2.6M in contracts✅ Increased revenue by… Show more Role: Led strategy, direction, and oversight of accounts, channel development sales, R&D, professional services and support, processes, governance, operations, and controls. In six months, transformed three consecutive years of losses into a profit position. Stabilised the business hierarchy, restructured finances, designed Board-level strategies, and drove exponential revenue growth. Special Metrics:✅ Led sales to close $2.6M in contracts✅ Increased revenue by 480% ✅ Recovered $1M by selling an unprofitable business component✅ Boosted conversion rate forecasting accuracy from 8% to 25%Selected accomplishments:✅ Steered organisational change from the top-down, restructured business functions to cut costs and grow revenues, empowered staff, and instituted greater governance and controls. ✅ Slashed lease and headcount costs, secured new alliance partners, and ensured revenues exceeded expenses. ✅ Won approval for a Board-level strategy designed to enrich staff engagement and retention and standardise operations. Accountability matrices, KPIs, job descriptions, training, and evaluations, proved smart solutions, as top personnel were maintained and potential for ‘brain-drain’ avoided. ✅ Instigated the sale of a business component that yielded $1M. Drove the sale and negotiated with senior stakeholders, while reshaping customer engagement. ✅ Introduced a technical account management team that, in collaboration with service, customer and professional services teams, skyrocketed revenues by 480% in conjunction while vastly elevating customer satisfaction. ✅ Guided sales team to double existing revenue after pursuing and winning three lucrative business contracts. Refocused sales personnel on targets and execution, business development, and account management. ✅ Established a merger and acquisition strategy, advised sales, marketing, and services on legal and functional requirements Show less

North Sydney, Australia

Developing new revenue streams, industry-focused products, and vendor partnership relationships were considered critical to heralding in a new era for the company.Engaged staff and senior executives to elicit feedback on key issues undermining progress and growth and designed a clear strategy to mitigate client retention issues as part of a new go-to-market strategy. Created a path forward for establishing new pricing models and product and service offerings, while enhancing staff… Show more Developing new revenue streams, industry-focused products, and vendor partnership relationships were considered critical to heralding in a new era for the company.Engaged staff and senior executives to elicit feedback on key issues undermining progress and growth and designed a clear strategy to mitigate client retention issues as part of a new go-to-market strategy. Created a path forward for establishing new pricing models and product and service offerings, while enhancing staff engagement. Selected accomplishments: ✅ Built Australian SAP business from the ground up as part of leading strategic development of the application business including go-to-market plans across sales, marketing, and services. ✅ Guided a new industry-focused team of sales experts to deliver $134M sales targets, and in parallel, developed new services to target transport, energy and utilities, and defence markets, and win back lost outsourcing agreements. ✅ Boosted pipeline from $145M to $250M after identifying growth opportunities and reducing the sales cycle from 12 to 7 months. Initiatives delivered 90% of target revenue and contribution margin targets for FY11. ✅ Developed global defence industry solutions through strategic alliances with BAE, SAP, and Accenture. Collaborations delivered a successful and lucrative application and systems integration services. ✅ Renewed $80M in large outsourcing contracts for Ausgrid, Endeavour Energy, UED, NHMRC, and Transurban. Show less

Asia Pacific & Japan

Critical measurement points for the role included EBIT, revenue, managing regional country’s political landscapes and corporate requirements for North America, building infrastructure to support APJ sales and service, scaling ANZ sales and service operations, and acquiring new customers. In a tough, post-GFC environment where revenue was a prime focus, a significant change was critical. Reshaped and built HP software operations across the Asia Pacific and Japan. Revitalised… Show more Critical measurement points for the role included EBIT, revenue, managing regional country’s political landscapes and corporate requirements for North America, building infrastructure to support APJ sales and service, scaling ANZ sales and service operations, and acquiring new customers. In a tough, post-GFC environment where revenue was a prime focus, a significant change was critical. Reshaped and built HP software operations across the Asia Pacific and Japan. Revitalised strategies around sales, marketing and services, and reinforced the importance of operational efficiencies, transformational change, and team engagement. ✅ Drove a performance turnaround on a previously unprofitable region that achieved 130% of target. Restructured sales and channel teams, improved productivity and recruited, mentored, and led business development managers to strengthen relationships and oversee governance. ✅ Presided over the increase of pipeline opportunities from $900K to $3M and recruited a marketing director to drive demand. ✅ Established a physical supply chain in China and direct sales opportunities in China, India, Singapore, and Taiwan. ✅ Grew maintenance and support renewals by 35% after implementing CRM/sales methodology. ✅ Formed strategic alliances with HCl, Wipro, Accenture, and Ricoh to embed products into solutions in global markets. Show less

North Sydney, Australia

Built a successful subsidiary from start-up to profitable entity. Entrusted with full profit and loss accountability, drove business improvement, transformation, and efficiency improvement programs while recruiting, training, and mentoring a team of business development managers. The role included contract negotiations, strategic alliance development, and channel management - SAP, CSC (DXC Technology), and Microsoft. Stamped mark on the role by managing sales and generating… Show more Built a successful subsidiary from start-up to profitable entity. Entrusted with full profit and loss accountability, drove business improvement, transformation, and efficiency improvement programs while recruiting, training, and mentoring a team of business development managers. The role included contract negotiations, strategic alliance development, and channel management - SAP, CSC (DXC Technology), and Microsoft. Stamped mark on the role by managing sales and generating revenues, identifying and developing new business and opportunities, managing enterprise accounts, and developing new pipelines. Met targets, instituted sales governance, and improved the accuracy of sales forecasting. Show less

Sydney, Australia

Developed a legal and functional operation within the Asia Pacific region, reporting directly to the Senior Vice President.✅ Sales management and revenue generation✅ Marketing and go-to-market approaches✅ New business development including opportunity identification and development✅ Full P&L accountability✅ Pipeline development, accurate sales forecasting, and revenue generation to meet targets✅ Enterprise account management✅ Sales process… Show more Developed a legal and functional operation within the Asia Pacific region, reporting directly to the Senior Vice President.✅ Sales management and revenue generation✅ Marketing and go-to-market approaches✅ New business development including opportunity identification and development✅ Full P&L accountability✅ Pipeline development, accurate sales forecasting, and revenue generation to meet targets✅ Enterprise account management✅ Sales process implementation✅ Strategic alliance development/channel management - Supply Chain Consulting, Leonardo Consulting and SAP✅ Contract negotiation and management Show less

North Ryde, Australia

Engagements: ☛ VP Channels and Strategic Technology☛ Director, Enterprise Sales☛ Group Manager, Remarketed Product☛ NSW Sales Manager☛ Channel Manager

Sydney, Australia

Roles held:● Director of Enterprise Sales● Group Manager - Remarketed Product● NSW Sales Manager● North Region Channel Manager

Sydney, Australia

Master Of Leadership, Business/Law

Strategic Management Program

Present - Communicate - Influence

Foundations Of General Management

Activities and Societies:

Team Consultative Selling

Activities and Societies:

Associate Diploma Of Accounting