After a 15 year 'hiatus' Tweekin Records is back!

Freelance music consultant: Music Supervision, Artist Management and Licensing. Develop music content based on client's vision, meeting expectations and deadlines with thorough and thoughtful communication while expanding customer engagement and enhancing customer brand experience.

Working as a Search Language Specialist (SLS) in a diverse, multicultural and energetic team of 18+ locales for voice search technology for the UK market.Perform Speech and Language analysis, Data annotation analysis, Localization (l10n) and language testing of various Google products for i18n project.Investigate search results and patterns, curate text, generate query sets and configure grammar rules in British English to maximize natural language coverage.Report, monitor and triage bugs related to speech recognition, grammar and device functions.Implementation of statistical models, voice UI/UX principles and artificial intelligence technologies to build NLP systems and build NLU grammar.Perform Quality Control and Translation of text, TTS (text to speech), UI. Ensure critical bugs get filed immediately.Manage and lead a variety of tasks in an I18n team across multiple locales by tracking progress and facilitating timely and active communication between team members, engineers and stakeholders. Draft and maintain team documentation on guides and processes for internal and external use within the team.

As a Metadata/Content Curator, I was part of a team on a massive metadata classification project to correct metadata errors in Apple Music’s 50M music track catalog. Our goal was to elevate the experience of Apple Music users. I enhanced metadata quality and accuracy for both existing and new catalog content by strengthening the data collection process. I did this by leveraging and sharing expert-level best practices and insights on data classification operations with the existing and the incoming team. A major part of this project involved refining the existing categorization system. We were able to do this by leveraging analyzed data, cross-referencing track information, and conducting metadata validation.I successfully exceeded my targets on this project within the same time frame as my peers despite the fact that I was conducting multi-source data verification. KEY SKILLS: Metadata Classification, Data Analysis & Insights, Data Organization, Metadata Validation, Application Quality Assurance, Data Research & Source Location, UI Troubleshooting, Training, Mentoring, Best Practices, Content Cataloguing, Intelligent Content Categorization.

During this role I generated localized content and oversaw SEO operations for Pinterest Australia, and New Zealand. Ensured optimum cultural relevance as part of a global content creation team across all major content categories. Assisted engineering team in algorithm improvement by providing rich and accurate content sources and ensuring region-centricity in content. Optimized UX and content metadata by ensuring bug-free application UI as a QA tester; recognized for identifying most bugs in a 1-week period by filing, tracking, and troubleshooting bugs in JIRA. Developed high-engagement, localized content for Australia and New Zealand regions; analyzed and identified popular national trends; researched leading brands and influencers in key Pinterest categories: fashion, beauty, food, and home décor. Recommended inclusion of an important, culturally accurate category in the UK region by leveraging localization expertise. Key

Wrote, copy edited and edited promotional copy supporting high-profile Featured Content for Apple Music.Specialized in short, witty taglines and other product descriptions.Localized content for English speaking markets including India, Southeast Asia, the Middle East and Africa.Streamlined QA testing process for the Apple Music platform.Created market-specific editorial guidelines. Research and evaluation of music related content from content providers.

Helped manage an international QA team specializing in localization of web-based music content on-site. Coordinating between the client and the testing team to ensure quality standards and meet deadlines.Attending client meetings to discuss future needs, milestones and resources.Providing technical training and guidance to the testers.Supporting HR processes such as hiring and orientation, monitoring performance and time schedules.Updating initial test plans with new features.

During this role, I built the talent roster of this fitness music producer. I leveraged my professional network to build the roster and create a pipeline to encourage future growth and talent pool development. Through my efforts, I doubled the company’s project participation roster soon after joining.Key

I established and oversaw all operational processes for this record shop. This included establishing a user-friendly and easy-to-use music categorization system. I also established and guided social media promotions for multiple client company products, built strategic industry relationships, and built a strong online presence, overseeing many successful online promotion initiatives.Key

I successfully managed the entire retail store, record labels, and e-commerce store known worldwide as the source for the best selection of cutting-edge underground electronic music. Managed from a small retail store and developed into a successful multi-million dollar incorporated brand. Created a corporate vision and facilitated all aspects of marketing, merchandising, and financing. Led all strategic business development initiatives, and secured partnerships that expanded the name, reputation, and reach of the company. Created a massive network by building and maintaining strategic partnerships with like-minded companies and distribution channels to sell through the existing distribution chains and other stores within the US and internationally.